News & Events 2017-11-30T05:20:20+00:00

RMR Ranks #8 on the 2016 WBJ Book of Lists

    RMR & Associates Ranked #8 on The Washington Business Journal’s 2016 Book of Lists The award-winning integrated marketing firm delivers additional value, ROI, and expanded thought leadership to clients to drive greater business success and nurture a culture of entrepreneurship and fast-growth   Rockville, MD – January 6, 2016 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it has been ranked 8th on  The Washington Business Journal’s 2016 Book of Lists in the Public Relations Firms category .   The Book of Lists, published annually by The Washington Business Journal, comprehensively ranks the hottest area companies by various categories, business types, and professional themes. The Public Relations Firms list consistently celebrates true leaders in their field; power players in the PR industry across the DC region. “It is an honor to be recognized [...]

Vonage to host Executive Technology Luncheon

On Thursday, November 19, 2015, RMR's client Vonage will be hosting an Executive Technology Luncheon to bring together the DMV's elite business leaders to explore the meaning of Better in Unified Communications (UC) and Cloud technologies.  All the event information is included below.   Executive Technology Luncheon: Hosted by Vonage Take your business to the next level at the Vonage Business Executive Technology Luncheon. This exclusive luncheon will bring together the DMV's elite business leaders to explore the meaning of Better in Unified Communications (UC) and Cloud technologies.       Join more than 150 executives across IT, Administration and Operations to uncover best practices in Hosted VoIP, Unified Communications, and Cloud.       Enjoy an afternoon of live demos and networking, coupled with a complimentary seated lunch and open bar.       Space is limited, so register early to guarantee your spot!                                                                                                                                                                                                             Date: Thursday, November 19, 2015 Time: 11:30 am - 3:00 pm Location: The W Hotel, [...]

5 Secrets to Picking the Perfect PR Firm

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here.   These five questions will help you find the public relations firm that fits your growing business.       If you're looking for new ways to grow your business - and who isn't? - it's smart to turn to a public relations firm. The right PR firm can devise a strategic, integrated plan that maximizes your resources to give you the best return on your financial investment. But PR firms are not all the same. Some specialize in certain industries. Some may not have the right media contacts for your business. So how do you know what you're really getting?       The secret is to ask the right questions up front. By putting the same questions to each firm you're considering, [...]

RMR to co-host CXO-only event

On Wednesday, October 21, 2015, RMR will co-host a CEO Boardroom's "CXO Only" Business Education Luncheon "How Corporate Culture can Impact your Bottom Line from Branding to Employee Engagement?" This is a CXO-only event and space is limited.  If you qualify, please RSVP below.     Is There Still Time for Corporate Culture to Impact Your Bottom Line in 2016? The 2015 Denison Organizational Culture Survey concluded that companies that scored in the top 50% of corporate culture have an EBITDA 2.5 times higher than those companies that scored in the bottom 50%. These companies also enjoy 5 times the sales growth.  Yes! Learn How! In this exclusive "CXO"-only luncheon, our panel of experts will describe what leading businesses are doing to insure they meet or beat this year's objectives and what actions every business should be considering now. Specifically, guests will learn: *   The definition of Corporate Culture and how [...]

6 Tips for More Effective Direct Marketing

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here.   6 Tips for More Effective Direct Marketing   While it's true that direct mail or direct email success depends first on the list, next on the offer and only last on the creative ... being last doesn't make creative immaterial. Think of it as the last leg of a relay team. After your strong runners build your lead, someone still has to cross the finish line.   So here are some ways to assure your creative keeps you in the race.   #1. Speak to the reader's self-interest. His favorite song is "I, Me, Mine." So play along. Headlines and lead paragraphs in your letter or brochure should immediately convey information of use, value, benefit, and - above all [...]

Don’t miss iCore’s UC & Cloud Connect Event

On Wednesday, August 19, 2015, RMR's client iCore Networks will be hosting a UC & Cloud Connect Networking Event for CTO's, CIO's, and IT Professionals, featuring information on Best Practices in Hosted VoIP, Unified Communications & Cloud Services.  All the event information is included below.   Executive Tech Networking Event: Hosted by iCore Networks UC & Cloud Connect (complimentary) at Sullivan's Steakhouse in Baltimore, MD - Collaborate with confidence at iCore's UC & Cloud Connect, an exclusive networking event bringing together Baltimore's elite tech execs, held Wednesday, August 19th at Sullivan's Steakhouse. Register Today    Join local CTOs, CIOs, and Directors of IT to share best practices around Hosted VoIP, Unified Communications, and Cloud.   Enjoy an evening of networking, cocktails, and hors d'oeuvres at this complimentary event. Space fills up fast, so register early to guarantee your spot!   All attendees will be entered into a Prize Raffle for a chance to win a [...]

Eight steps to using the media

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here.   Eight steps to using the media to introduce new products The greatest challenge facing any new product is the FUD Factor—Fear, Uncertainty and Doubt. This holds true whether you’re trying to influence analysts, editors, prospects or customers. Effective public relations not only eliminates FUD, it earns your product the dominant position in customer minds.   In PR, like many areas of business, the 80-20 rule applies. In this case, 20 percent of the market influences the other 80 percent of the market. In his book titled “The 22 Immutable Laws of Branding” author Al Ries says, “The birth of a brand is achieved through public relations, not advertising.”   When your product is first in its category, effective PR [...]

Don’t miss iCore’s UC & Cloud Connect Event

On Wednesday, June 17, 2015, RMR's client iCore Networks will be hosting a UC & Cloud Connect Networking Event for CTO's, CIO's, and IT Professionals, featuring information on Best Practices in Hosted VoIP, Unified Communications & Cloud Services.  All the event information is included below.   Executive Tech Networking Event: Hosted by iCore Networks UC & Cloud Connect (complimentary) at the Gryphon in Washington, DC Register Today      Collaborate with confidence at iCore's UC & Cloud Connect, an exclusive networking event bringing together Washington, DC's elite tech execs, held Wednesday, June 17th at the Gryphon.      Join local CTOs, CIOs, and Directors of IT to share best practices around Hosted VoIP, Unified Communications, and Cloud.      Enjoy an evening of networking, cocktails, and hors d'oeuvres at this complimentary event.      Space fills up fast, so register early to guarantee your spot!                                                                                                                                         [...]

2015 Rays of Light in the Darkness Dinner

RMR's client, The Endowment for Middle East Truth (EMET), is inviting RMR clients and friends to their 9th Annual Rays of Light in the Darkness Dinner. It will be a wonderful evening with leading Members of Congress from both parties, and I hope you will join us!   Please follow the link (included below) to register.   When:  Thursday, June 18th, 2015 at 7:00 pm (Cocktail Reception at 6:00 pm)                                                                                                                                                                                                        What:  Please join EMET in honoring this year's "Speaker of Truth" awardees including Arkansas Senator, Tom Cotton; Texas Congressman, Louie Gohmert; Canadian Parliamentarian, Irwin Cotler; Talk Show Host and Author, Erick Stakelbeck; Muslim Zionist, Kasim Hafeez; and Founder of the World Values Network, Rabbi Shmuley Boteach   Where:  Washington, DC (For security purposes, the location will be disclosed when you register)   Register:  To register online, please click here.  For security, you must pre-register by June 5, 2015.   Inquiries [...]

ICAT Logistics Provides support to Haiti

RMR's client, ICAT Logistics, recently completed a successful philanthropic effort with its partner, Rendez-vous: Haiti, to provide transportation to a Haitian orphanage in need.  The clip from Business Monthly talking about this partnership can be found below:  

Client Testimonials

Have you checked out the Testimonials page (http://www.rmr.com/our-clients/testimonials/) on the RMR website yet?  We are always thrilled to hear from happy clients and continue to update this page, including the recent testimonial from Michael Sanzi, CEO of Big Brothers Big Sisters of the National Capital Area!

RMR Bowling Event

Here are some pictures of the RMR team at the bowling event to raise money for Jr. Achievement of Greater Washington!!!  

Did you catch our latest SmartCEO column?

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here.   10 Tips to Sharpen Your PR Practicing public relations is much like handling explosives. Detonate in just the right way and your blast does its job, capturing lots of attention. But handle your detonation recklessly and it can explode in your face – also capturing lots of attention.   Savvy marketers realize that before they ignite any public relations program, they better have a systematic game plan for how they’ll proceed. When you go out too early in your development schedule and talk about how great your product is going to be, you might get some press coverage, which is great! But if your development schedule then slips, reporters will certainly remember, and your credibility will suffer.   To [...]

RMR Adds Go-to-Market Service Offering

RMR & Associates Adds Go-to-Market Service Offering to its Wide Array of Value-Driven Integrated Marketing Solutions The award-winning integrated marketing firm delivers additional value, ROI, and expanded thought leadership to clients to drive greater business success, nurture a culture of entrepreneurship and fast-growth                                                                                                                                                                                                       Rockville, MD - March 18, 2015 - RMR & Associates, Inc. (www.rmr.com), one of the Washington DC Metropolitan Area's leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it has added a comprehensive, phased Go-to-Market service offering to its arsenal of value-driven solutions, to help clients maximize the launch, market position, fast growth revenue, ROI, and success of their new products and services.   Comprised of five phases, which may be conducted separately or as a full package depending on a client's individual needs and budgetary constraints, RMR's Go-to-Market offering was developed to bring added expertise to [...]

Did you catch our SmartCEO Column?

Did you catch RMR's recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR's articles from the magazine here. Nine Fresh Ideas for Better Sales and Marketing Integration   Once upon a time, an enterprising company hired a marketing firm to create a dynamic, multi-faceted campaign that included advertising, PR, and targeted email. A few days after the campaign broke, the company received an envelope containing a check and a note saying, “I’ve been waiting forever for a product like this! Send me 1000 of them right away!” The CEO ran to the bank with that check immediately, ran back, and waited for the next day’s mail. And the next, and the next and the next….and guess what happened? Nothing! That’s because the chances of receiving a large order without a nudge or phone call from your sales staff [...]

Rozansky Seminar Event on February 21st

RMR's client Brad Rozansky of The Rozansky Group recently held his second seminar on top tips and tricks for getting your home in shape for sale in the Spring Real Estate Market on 1/29.  The seminar was such a success that he will be hosting another seminar on Saturday, February 21st from 10am-Noon at their office.  This is a free event, but you need to register!  All the information is below.   When:  Saturday, February 21st, 2015 from 10:00 AM -  Noon   Where: The Rozansky Group office, 4650 East-West Highway, Bethesda, MD 20814   What:  Brad will share an early outlook for the 2015 real estate market to ensure you are equipped to receive top dollar for your home and his expert recommendations into "Pricing and Packaging: The Two Most Important Strategies in Selling Your Home".  Attendees will also receive expert insights on several key topics, including: Pricing Strategies: [...]

RMR Announces Three Staff Promotions

RMR is proud to announce the promotion of three staff members.  You can read the entire press release below:   RMR & Associates Announces Three Staff Promotions The award-winning integrated marketing firm recognizes three employees for excellence, contributions to the firm   Rockville, MD – February 4, 2015 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading integrated marketing, advertising, and public relations firms, announces today that it has promoted three of its staff to new positions within the firm. The employees were also recognized for outstanding service and excellence in the field due to their commitment to the firm over their multi-year tenures.   Sandra Schwartzman was promoted to Vice President of Public Relations, Laura Asendio to Senior Account Executive, and Cassey Elder to Account Executive. In their new roles, each of these employees grows their responsibilities and management purview.   As Vice President [...]

Kendall Capital Seminar on February 19th

RMR's client, Kendall Capital, will be hosting a seminar on How to Protect and Grow Your Wealth on Thursday, February 19th.  All the information regarding the event can be found below:   When:  Thursday, February 19, 2015 7:00 PM to 9:00 PM Where: Bethesda Marriott 5151 Pooks Hill Road, Bethesda, MD  20814 Salon 1 of the Congressional Ballroom What:  Veteran financial planner Clark Kendall guides you through the maze of financial challenges you may face.  In the Growing and Protecting Wealth of Middle Class Millionaires Seminar, you will learn about:   The 3 new retirement realities that will affect your savings The 5 winning ways to accumulate wealth The 4 fundamentals of figuring your retirement "magic number" The 3 hidden truths about when to take Social Security How to Register:  You can either register online at tinyurl.com/kendallseminar5 and use the discount code "EMAIL4", email Laura Asendio of RMR at lasendio@rmr.com, [...]