GraceWorkz chooses RMR as PR Firm of Record
Leading Supplier of business laser printer service and supplies selects Leading Integrated Marketing Firm
ROCKVILLE, MD – November 4, 2009- As part of an ongoing effort to promote itself as a leading supplier of printer supplies, GraceWorkz has announced that it has retained RMR & Associates, Inc., a top twenty-five PR agency in the Washington Business Journal’s Book of Lists, as the company’s Public Relations Agency of record. RMR & Associates will spearhead a national public relations campaign including marketing communications and branding initiatives. Additionally, the firm will help guide the communication strategy surrounding positioning GraceWorkz’s GuardianPlus campaign, which allows customers to:
- Save money on printing supplies now and forever
- Never pay for printer service again – our lifetime warranty covers your equipment, at no cost to you
- Never pay to replace a printer
- Enjoy the environmental benefits of recycling their used toner empties and old printers
- No contract, contracts – Customers stay with GraceWorkz over the years because their well known, benchmark quality products, red letter service and bottom line savings are unmatched in the IT document industry.
“RMR is thrilled to be working with GraceWorkz on this account” said Robyn Sachs, President and CEO of RMR. “In a time where customers are looking to save money wherever they can, it is great that GraceWorkz can provide print cartridges that offer print quality as good or better than original equipment manufacturer cartridges, but at a savings of 30-40%. GraceWorkz is a leader in the business laser printer service and image supply industry and RMR looks forward to helping GraceWorkz expand that leadership position.”
“We are very excited to be working with RMR, one of the leading PR firms in the country” said Monty Schuyler, President of GraceWorkz. “Robyn Sachs and RMR have been instrumental in putting a number of companies on the national map with their proven track record of PR success. We are very excited to have RMR leading our campaign to enhance our brand awareness as we expand our growing business nationwide.”
GraceWorkz is a Veteran-Owned company founded by leaders with over 21 years experience in the IT printer support and supplies industry. In addition, the company has 14 years of experience remanufacturing imaging supplies and printer parts, including rebuilding corporate laser printers and providing on-site repair service for in-warranty and out-of-warranty printing equipment. GraceWorkz was established and began serving customers in June of 2006. For more information about GraceWorkz, visit www.graceworkz.com or contact Vincent Eades, Regional VP of Sales for the Mid-Atlantic, at 240-447-9507.
About RMR & Associates
Headquartered in Rockville, MD, RMR & Associates, Inc. (RMR), has been addressing the unique needs of clients serving commercial, B2B, government and IT sectors for more than 20 years. RMR’s integrated marketing includes public relations, social media, advertising, direct mail, media buying, list rental, website design and interactive marketing. RMR’s unique national experience and knowledge base has helped to build an extensive network of key contacts among venture capitalists, key organizations and key business leaders. With more than 400 product and company rollouts and repositionings, RMR has garnered results for local, national and international clients such as AOL, Insoft Corporation (acquired by Netscape), Telogy Networks (acquired by Texas Instruments), and consumer accounts such as Subway, .ORG, the Public Interest Registry and UMUC.
For more information on RMR, please contact Seth Mininsohn at RMR & Associates, Inc., 5870 Hubbard Drive, Rockville, MD, 20852 by phone at (301) 230-0045 ext. 360 or by e-mail at email@example.com. General information can be obtained by accessing the Web site at www.rmr.com.