Lead Generation in Washington DC – Win with RMR!
Lead Generation in Washington DC
Speaking of lead generation in Washington DC, RMR & Associates has helped roll out over 350 companies and products since it was started in 1987. Its hundreds of clients have made millions of dollars with RMR’s advice and assistance.
As lead generation in Washington DC goes, RMR is one of the largest owned by a woman dealing with Business to Business (B-to-B) and Business to Government (B-to-G) clients. These clients trust RMR, because RMR delivers the promise of the proposal. Because RMR has proven processes and procedures that guarantee that your company gets the progress reporting you need to give you comfort and confidence that your project will be a success. Because RMR will execute the necessary tasks relentlessly to deliver the results that are the promise of your proposal.
As for lead generation in Washington DC, RMR is also your one stop shop for other marketing vehicles that leverage your investment in your advertising program and give you the synergy that makes your integrated marketing program more than the sum of its parts.
- Public Relations
- Press releases
- Authored articles
- Feature articles
- Award Opportunities
- Speaking Opportunities
- Web Marketing
- Lead-Generating web sites
- Email marketing campaigns
- Search engine optimization (organic)
- Search engine marketing (AdWords)
- Trade shows
- Positioning and Branding
- Product launches
Says RMR President Robyn Sachs: Let me explain a little more about the way this firm works when it comes to advertising creative and why you should go with RMR.
Finish this sentence: “Certs with Retsyn gives you ___, ____, _____ ______ ___ ____.”
If you were able to supply the missing words “two, two, two mints in one,” you are a living, breathing example of the effectiveness of advertising creative. This Certs breath mint ad ran years ago, yet most people can still spout it off as if they had just viewed it this morning. This creative scored well because the message was concise, memorable, benefit-oriented, frequent and distinctly unique.
Of the five attributes, being distinctly unique is the most important. We’re fighting for attention in a noisy world. Surveys show that readers, viewers and listeners give you only two seconds to gain their attention. If you can’t stop the reader, viewer or listener, you’ve wasted your investment and you’ve communicated nothing.
Advertising is controlled communications designed to increase profits. Properly done, good advertising will increase brand preference, increase product trials and increase sales leads. All of which are designed to create more sales.
It’s very simple. If you can’t sell your product over time, you won’t be able to keep your doors open. As exciting as it seems, advertising is actually a very sober art and science. It’s a means to an end, and that end is to increase profits.
The pathway to achieving that end starts with answering the following three questions:
- Who is my target market?RMR can help by defining who your buyers are, you’ll be able to select the most appropriate media vehicle (print, television, radio, Internet, etc.) to reach them.
- What is it they want?Research your prospective market as thoroughly as your budget allows.
- Why should they buy it from me?The reasons you list here will form the backbone of the creative that drives home your message.
Once you’ve answered the above questions, it’s time to build creative that succinctly and uniquely conveys your message and gives the viewer a call to action.