RMR OFFERS A FULL RANGE OF MARKETING SERVICES
Whether you’re a national or international brand, or aspire to more modest goals, our marketing, advertising and public relations services will deliver what you need: results.
Our passionate, positive, experienced team of PR and Marketing professionals strives to build great client relationships that stand the test of time; we stress accountability and results in every program by “delivering on the promise of the proposal” time and time again.
OUR CLIENTS SAY
“Robyn and the RMR team put iCore on the map. RMR works big time!”
“We’ve had an amazing and collaborative working relationship! You captured these stories accurately and concisely.”
“I give RMR a glowing review. Thank you for a job well done!”
“The Barbour Group considers RMR a skillful business partner and greatly appreciates the talented group!”
“We were thrilled that our rebranding effort with RMR won best branding campaign in the country!”
“Every company needs a Jim. And a Laura too! I struggle every day to get the simplest things done with other vendors, but you guys are always awesome. I am very grateful.”
We understand your markets and the changes and trends within them. More importantly, we’ve built solid relationships with the business, trade, and consumer press – relationships based on our reputation for sound news judgment and a track record of bringing only the most newsworthy products, companies, and events to editors’ attention.
ADVERTISING & CREATIVE SERVICES
We offer exactly what you’re looking for in an award-winning creative agency: Proven business-to-business and high tech marketing communications experience for products, services, and companies in your field. The understanding that your needs are different.
NEWS & EVENTS
Putting Your Product on the Fast-Track to Success: The Importance of a Go-to-Market Approach in Your Marketing Arsenal By Robyn Sachs Integrated marketing approaches have skyrocketed in popularity over the last several years, for a largely two-fold reason: Their emphasis on ‘matching the vehicle to the goal’ enables a more efficient,results-driven process focused on specific needsThis process leverages an organization’s budget to ensure they are receiving the ultimate ‘bang for their buck’ While integrated marketing approaches can and should be implemented at several stages of a company or product’s evolution, one critical phase is in the early days of a market launch, entry, and growth. Known as a “Go-to-Market Strategy”, this process combines key elements of integrated marketing to deliver a comprehensive, structured plan designed to achieve maximum success. So, how does a Go-to-Market approach work? And, for whom does it work best? First, it’s important to note that the elements of a Go-to-Market initiative can be put into practice for companies and products at all stages of development; from emerging enterprises and start-ups to established organizations. In terms of key activities, part of what differentiates a Go-to-Market approach from other market entry plans is the systematic structure behind it, along [...]
By Robyn M. Sachs President, RMR & Associates, Inc. Email marketing can be a huge asset to any organization. Unlike advertising, it can be sent to a carefully selected audience. Unlike public relations, you have total control over the message and the delivery. Unfortunately, it can also be tricky. In a medium where a 3% response rate is considered a success, you want to be sure to leverage every tool you can. The best way to do that is to pay attention to three basic components of your campaign: the list, the offer, and the creative. 1) The List The list alone is responsible for 60% of your campaign’s success or failure. You may have a compelling offer and great creative, but if it’s going to the wrong people, you’re wasting your time and money. If you operate an ice cream parlor in Germantown, MD, but are sending direct mail to people in San Francisco, it’s fairly certain that you won’t see a big response. • Choose lists that pre-qualify your targets as being interested. Subscribers to blogs in which you advertise or owners of systems you support are just two examples. The added benefit of sending to an opt-in [...]