RMR OFFERS A FULL RANGE OF MARKETING SERVICES
Whether you’re a national or international brand, or aspire to more modest goals, our marketing, advertising and public relations services will deliver what you need: results.
Our passionate, positive, experienced team of PR and Marketing professionals strives to build great client relationships that stand the test of time; we stress accountability and results in every program by “delivering on the promise of the proposal” time and time again.
We understand your markets and the changes and trends within them. More importantly, we’ve built solid relationships with the business, trade, and consumer press – relationships based on our reputation for sound news judgment and a track record of bringing only the most newsworthy products, companies, and events to editors’ attention.
ADVERTISING & CREATIVE SERVICES
We offer exactly what you’re looking for in an award-winning creative agency: Proven business-to-business and high tech marketing communications experience for products, services, and companies in your field. The understanding that your needs are different.
OUR CLIENTS SAY
“Robyn and the RMR team put iCore on the map. RMR works big time!”
“We’ve had an amazing and collaborative working relationship! You captured these stories accurately and concisely.”
“I give RMR a glowing review. Thank you for a job well done!”
“The Barbour Group considers RMR a skillful business partner and greatly appreciates the talented group!”
“We were thrilled that our rebranding effort with RMR won best branding campaign in the country!”
“Every company needs a Jim. And a Laura too! I struggle every day to get the simplest things done with other vendors, but you guys are always awesome. I am very grateful.”
NEWS & EVENTS
Eight Sure-Fire Steps to Better Sales Collateral By Robyn Sachs, President and CEO of RMR & Associates You're in a face-to-face meeting, and someone has asked for more information about your company, product, or service. This opportunity calls for good sales collateral. Forget the "nobody reads them" myth. The truth is a customer with a problem to solve will read your brochure to see if you can help. Sure, it takes a salesperson to close the deal on a big-ticket item or customized service; but powerful collateral keeps you in the running. Like websites, weak collateral can eliminate you before the first cut. So here are eight techniques guaranteed to put more selling power into your sales collateral. Start selling on the cover. A marketing brochure must answer the prospect's number one question: "What's in this for me?" Waste no time getting to the answer. Put a marketing message on the cover. If you can clearly and creatively express the main benefit, so much the better. Sell benefits, not features. Why should anyone buy what you sell? Brochure copy written with selling power, focuses on benefits to the customer, not features of the product or service. Of [...]
The IHOb stunt isn’t permanent, but what of its effects? There are at least two major lessons that you can take from this stunt: the power of branding and the importance of innovation. Is IHOb A Big Nothing Burger?