RMR’S Recommendations For Increasing The Productivity of Your Agency By Robyn Sachs, President and CEO of RMR & Associates I wrote this article for companies who wanted to find ways to increase the productivity of their advertising and public relations agencies. If you have never worked with an agency before, we would like to share our recommendations with you. Rest assured, our team will also counsel and guide you to ensure our new partnership is a success. 1. Create a working partnership. The principals and executives of your advertising and public relations agency have marketing communications expertise in a wide variety of businesses and industries. In order to make the most of this valuable resource, treat agency members as part of your company, and include them in the strategic planning process. Because agency executives can play a powerful role in creating and promoting your public image, help them to understand what makes your [...]
Instagram officially launched IGTV on Wednesday, a platform for longer form video content. Will this put a dent in YouTube’s dominance over web video? It's not TV, It's Instagram: New App Built For Longer Video
Eight Sure-Fire Steps to Better Sales Collateral By Robyn Sachs, President and CEO of RMR & Associates You're in a face-to-face meeting, and someone has asked for more information about your company, product, or service. This opportunity calls for good sales collateral. Forget the "nobody reads them" myth. The truth is a customer with a problem to solve will read your brochure to see if you can help. Sure, it takes a salesperson to close the deal on a big-ticket item or customized service; but powerful collateral keeps you in the running. Like websites, weak collateral can eliminate you before the first cut. So here are eight techniques guaranteed to put more selling power into your sales collateral. Start selling on the cover. A marketing brochure must answer the prospect's number one question: "What's in this for me?" Waste no time getting to the answer. Put a marketing [...]
The IHOb stunt isn’t permanent, but what of its effects? There are at least two major lessons that you can take from this stunt: the power of branding and the importance of innovation. Is IHOb A Big Nothing Burger?
General Data Protection Regulation is here! Are you up to speed with what it means for you and your business? Read this article for a good overview of what it means, common misconceptions, and how to comply with the new laws even if you aren’t in the EU. Europe's GDPR to Set New Standards in Data Protection and Privacy Law
Building TRUST to Make the Sale By Robyn Sachs, President and CEO of RMR & Associates Imagine that you are shopping – it doesn’t matter whether your grocery shopping or preparing to buy large, high-tech office equipment – and you have the choice of buying from a well-known company with a good reputation, or one you’ve neither seen nor heard of before. Which one would you choose? Whether you’re deciding on a box of cereal or a high-end car, your choice is clear. People want to do business with someone they trust. And you can’t trust someone you’ve never heard of, can you? Build their TRUST to make the sale If your company’s name isn’t on the tips of your buyer’s tongues, how do you gain their trust so they’ll buy from you? Fortunately, this isn’t the puzzle it may seem to be. In marketing, we know the formula for building trust: Consistency of Message [...]
The RMR Rollers had a blast at the Junior Acheievment Bowl-a-thon! Our very own Matt Potter won the High Roller-Male award for highest score of all the men that night. Great time, great fundraiser, great cause. Check out some photos from the event here.
Email marketing is tough. Susan Gunelis, CEO of KeSplash Creative Inc. weighs in on four easy was to increase responses and sign ups to your email forms. Check out this Entrepreneur article. 4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms
Make sure you are utilizing social media as part of your Public Relations strategy! Here is a Small Business Trends article discussing 10 tips they have on utilizing social media as a Public Relations tool. 10 Expert Tips for Using Social Media as a Public Relations Tool
Embarrassing and sly, how do these typos somehow always get past our eye? By Robyn Sachs, President and CEO of RMR & Associates Ode to the Typographical Error... ’Till the forms are on the press, it is strange how still it keeps. It shrinks down in a corner, and it never stirs or peeps – That typographical error, too small for human eyes – ’Till the ink is on the paper, when it grows to mountain size. The boss, he stares with horror, then he grabs his hair and groans; The copyreader drops his head upon his hands and moans. The remainder of the issue may be clean as clean can be, But the typographical error is the only thing you see. — Anonymous In our proofreading experience at RMR, we have seen how your "mind’s eye" corrects typographical errors. With this amazing brain, we've found that the [...]
What are we seeing now and what can we expect to continue to see in the Digital Marketing world? Check out this LinkedIn article listing out 20 Digital Marketing trends you should be looking out for. Top 20 Digital Marketing Trends To Watch In 2018 And Beyond