Improve Sales Results with Marketing Integration
Once upon a time, an enterprising company hired a Marketing Firm to create a dynamic, multi-faceted campaign that included advertising, PR, and targeted email. A few days after the campaign broke, the company received an envelope containing a check and a note saying, “I’ve been waiting forever for a product like this! [...]
Rebranding Your Business
Are you considering rebranding your business? Business News Daily shares excellent information from 5 business owners Read the article "Rebrand Your Business Without Losing Your Audience" on Business Daily News HERE
The Difference Between PR And Advertising, And Where The Lines Are Fading
Forbes shares interesting information on how "Now, more than ever, the lines between earned, paid and owned media are fading, as PR, advertising and content creation become inextricably linked." Read the Forbes article HERE
Public Relations Can Help Your SEO/SEM Results and More – Part 2
PR as Part of the Modern Marketing Mix - Part 2 This is the second part of the article discussing PR as a necessity to a modern marketing mix. Name recognition and visibility are keys to growing your business and public relations is one of the best ways to make your company more [...]
Public Relations Can Help Your SEO/SEM Results and More
PR as Part of the Modern Marketing Mix What kind of honor is it to be recognized as "Small Business' Best-Kept Secret"? No matter how long you’ve been in business, customers are less likely to buy from you if they have never heard of your name or product. Name recognition and visibility are the [...]