Back to Basics - Part 1 Much has been written about how to work with millennials: what they want from their jobs, how they differ from previous generations, how to keep them happy, etc. All good to know. But in focusing so heavily on their needs, it seems no one explained to [...]

For the 5th Straight Year, Coakley Realty Re-Signs RMR as Agency of Record The firm’s commitment to long-term growth led the decision to retain one of the area’s leading marketing and public relations firms ROCKVILLE, MD — January 10, 2019 – Rory S. Coakley Realty, Inc. (Coakley Realty), one of the Washington [...]

Press releases are a valuable tool for businesses of all sizes, but there are some mistakes to avoid. Read the Forbes article below for more information! https://www.forbes.com/sites/forbesagencycouncil/2018/07/24/12-mistakes-to-avoid-with-press-releases/#7bfcfc667100

Putting Your Product on the Fast-Track to Success: The Importance of a Go-to-Market Approach in Your Marketing Arsenal By Robyn Sachs Integrated marketing approaches have skyrocketed in popularity over the last several years, for a largely two-fold reason: Their emphasis on ‘matching the vehicle to the goal’ enables a more efficient,results-driven process [...]

By Robyn M. Sachs President, RMR & Associates, Inc. Email marketing can be a huge asset to any organization. Unlike advertising, it can be sent to a carefully selected audience. Unlike public relations, you have total control over the message and the delivery. Unfortunately, it can also be tricky. In a medium [...]