Does Your Brand Match Your Culture?
Does Your Brand Match Your Culture? By Robyn Sachs, President and CEO of RMR & Associates Your company’s brand is its image, or how people perceive the company. Typically, the true brand can be found within the company’s culture. So brand changes must start from within. Read more below to learn about understanding what [...]
Tips, Tricks & Trends – Marketing
Here's a marketing strategy - make REAL human connections. This Inc. article expresses, "In today's mass-reach world, it is easy to be blinded by scale. But in a world of seemingly infinite reach, that one-to-one connection is more valuable than ever." Read Want to Build a Great Marketing Strategy? Start by Making Human [...]
Tips, Tricks & Trends – Creativity
Have you ever experienced a creativity block? Most everyone has. Creativity blocks are some of the most annoying and frustrating things. As much as you want ideas to keep flowing and things to keep moving forward, sometimes you just get -- stuck. Here is a CNBC article discussing tips to 4 sure-fire [...]
Tips, Tricks, & Trends – Email Marketing
Take advantage of the opportunities you have with email marketing. "Don’t hide behind your email. Use it to express more of yourself," as stated in this Entrepreneur article. Read this 6 Keys to Email Marketing Success article to learn more about ways that can help make your email marketing be a success.6 Keys to [...]
Tips, Tricks, & Trends – Branding
The Brand-- It is an important part of every business. And when it comes to brand revitalization, there are probably some things you should keep in mind along the way. This Biz Journal article states, "Brands are living things...They exist in a dynamic, ever-changing marketplace... brands must learn, grow and adapt." Check [...]