Did you catch RMR’s recent column in Washington SmartCEO Magazine? If not, the article can be found below. You can also find all of RMR’s articles from the magazine here.   There are some simple steps that can make your writing more readable and your Press Release more likely to [...]

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here. Direct marketing can be a huge asset to any organization. Whether online or printed, unlike advertising, it can be sent to a [...]

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here. There’s no question that advertising and public relations – when done well – are essential, effective methods for reaching large groups of [...]

Someone has asked for more information about your company, product, or service. This opportunity calls for good sales collateral. Forget the "nobody reads them" myth. Truth is a customer with a problem to solve will read your brochure to see if you can help. Sure, it takes a salesperson to close the [...]