RMR & Associates Adds Go-to-Market Service Offering to its Wide Array of Value-Driven Integrated Marketing Solutions

The award-winning integrated marketing firm delivers additional value, ROI, and expanded thought leadership to clients to drive greater business success, nurture a culture of entrepreneurship and fast-growth

                                                                                                                                                                                                      Rockville, MD – March 18, 2015 – RMR & Associates, Inc. (www.rmr.com), one of the Washington DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it has added a comprehensive, phased Go-to-Market service offering to its arsenal of value-driven solutions, to help clients maximize the launch, market position, fast growth revenue, ROI, and success of their new products and services.


Comprised of five phases, which may be conducted separately or as a full package depending on a client’s individual needs and budgetary constraints, RMR’s Go-to-Market offering was developed to bring added expertise to clients at various stages of market entry and development and all under one roof, led by the firm’s Executive Vice President and MBA, James Kenny, who has over 25-years of success in Fortune 50, startup, and emerging sector product and company launches.


“This new Go-to-Market offering is a fantastic addition to RMR’s range of value-added, results-driven integrated marketing solutions,” noted RMR’s President, Robyn Sachs. “Our newest service allows us to deliver systematic, experienced, vetted, and extensively researched market positioning and business plan materials to maximize our clients’ success and growth, with the flexibility to either conduct all phases or choose options a la carte to align most closely with their individual situations, investment levels, internal resources and goals.”


The phased approach to the Go-to-Market package includes the following elements, utilizing a disciplined, process-driven approach and RMR key best practices. Delivered in a ‘business case’ format, to enable successful market entry and growth opportunities for start-ups and more established enterprises alike. Phases include:


  • Phase 1 – “As Is” “outside in” assessment of existing systems, infrastructures, and initiatives to reuse, redirect;
  • Phase 2 – “Inside Out” assessment of our external market research and competitive analysis activity;
  • Phase 3 – Market segmentation and targeting solutions;
  • Phase 4 – Implementation of launch planning and development; and
  • Phase 5 – Development of a comprehensive business plan and financial models.