Yearly Archives: 2010

RMR is proud to announce that the marketing/promotion campaign that we worked on with our client, Potomac Falls Express Lube & Car Wash, was recently honored with a 2010  MarCom Gold Award!  You can find out more by reading the press release below:   RMR and Potomac Falls Express Lube & Car Wash Win 2010 MarCom Gold Award Campaign for Potomac Falls Express Lube & Car Wash Receives Prestigious Award for Marketing/Promotion Campaign/Promotion Materials   ROCKVILLE, MD - December 2, 2010- RMR & Associates is excited to announce that Potomac Falls Express Lube & Car Wash has been honored with a prestigious MarCom Gold Award recognizing their excellence in marketing and creative design.  The award was given for the "Making Strides for Green Automotive Practices" campaign.   Potomac Falls Express Lube & Car Wash is a recognized leader and innovator in the preventive automotive industry.  Owner Pat Wirth opened her store in Loudoun County in 1997, and ever since has continued to be a dynamic force for leadership within her industry. She is currently the President of the Automotive Oil Change Association, and has influenced policy-making within the fast lube and preventive maintenance industries overall.   "I am tremendously excited to receive this award," says [...]

Christine Schaefer of DLT Solutions, an RMR client, recently had one of her articles printed in Chief Marketer Magazine.  The article is meant to help bridge the gap between the "creative" types and the "numbers" types in a business.  The entire article is below:   The Creative Soul meets the Metrics Maven: Bridging the Information Divide between the CMO and CIO to Turn Marketing from an Art to a Science By Christine G.D. Schaefer   CMOs are often approached by CEOs, who have a penchant for numbers, to present “data” to demonstrate results or reasons to support marketing initiatives. The trend for CEOs to push for more objective return-on-investment data from marketing expenditures is not new, and therefore neither is the struggle to take what was once considered an art and turn it into a science.   Marketing professionals tend to be unsatisfied with all the usual marketing numbers available –  looking at expenditures in dollars as well as percentage of sales, headcount and comp versus industry benchmarks, etc. – to make decisions about how much and where to invest marketing resources.  Instead they need data that helps them justify headcount, monitor productivity, and most importantly provide them with the [...]

We are proud to announce that Kate Russell and Sandra Schwartzman have both been promoted to new roles within the agency!  To find out more, please check out the press release here.

The Business Gazette recently ran an article by Steve Monroe on Robyn and RMR.  The article turned out great, and you can view it for yourself on the Gazette website at: http://www.gazette.net/stories/08272010/businew181425_32534.php.  Enjoy!

RMR is proud to announce that we have added America's 911 Foundation as a client. The America's 911 Foundation is dedicated to the support of active First Responders, and will be holding their 10th annual motorcycle ride to raise money for the fallen heroes from the 9/11 tragedies on August 20th-21st, 2010. You can find out more about the ride and the America's 911 Foundation in the release here or by visiting http://www.americas911foundation.org.

Below is an article from RMR’s President and CEO Robyn Sachs that shows the value of effective sales presentations and serves as a great resource for companies looking to enhance their business.   Sales Presentations that Sell! At the top of the RMR Marketing Pyramid is sales calls- the most expensive marketing method but also potentially the most effective.  Assuming you aren’t cold calling door-to-door, once you’re in a sales call you have narrowed down and qualified the lead to the point that you know you’ll be presenting to a potential customer.  Now it’s up to you to close the deal with a dynamite sales presentation that makes them eager to buy what you’re selling.  From PowerPoint presentations to webinars, the point is to enhance your message, not obscure it.   Whoa!  What do they need to know? It’s easy to get carried away and overwhelmed by colors and fonts and music and special effects.  But even a whiz-bang presentation can leave viewers wondering what the whole thing meant – and that means you wasted your time and money putting it together.  So the first step is to ask yourself this one question: What do they need to know to [...]

As a majority of businesses, especially small businesses, have had to cut back over the past 2 years, one strategy we keep hearing about is that companies are combining their sales and marketing efforts into one.  This may solve issues of budget and possibly staffing, but we’ve found that it does not necessarily help drive both programs nor does it lead to the best results. While your marketing efforts help brand your product and gain awareness, it is rare that the marketing efforts alone will help sell your product. These are two separate items that need to work together. It is your sales team’s job to step in and take what the marketing team has done and turn that into actual sales.   Here is a great resource for you from RMR’s President and CEO Robyn Sachs, who in  this article, “The Magic of Sales and Marketing Integration,” offers tips for how the sales and marketing staff can work together most effectively, including: Understand your sales funnel Prioritize your leads Have an awesome preheat letter Present proposals in person Stop doing what doesn’t work By using these steps and more, you will be able to integrate your sales and marketing efforts, [...]