PR as Part of the Modern Marketing Mix - Part 2 This is the second part of the article discussing PR as a necessity to a modern marketing mix. Name recognition and visibility are keys to growing your business and public relations is one of the best ways to make your company more visible. Did you know Public Relations can even help your SEO/SEM results? To read Part 1, click HERE Part 2 Different combinations of vehicles can help you accomplish different things. Depending on your goals and your budget, you may want to use some vehicles more often, some less often, and some not at all. Below are continued descriptions of vehicles, uses, and outcomes. See which ones are best suited for your business. Media Training Now that you’ve chosen your spokesperson, you must get started on media training right away. This should include identifying and memorizing the company’s key message points, preparing the speaker for awkward questions, and teaching repetition and bridging techniques to ensure your spokesperson stays focused on the key message points. Ideally, your messages will be included, verbatim, in the interviewer’s article. Many PR firms have media training capabilities that include video and audio recording to prepare for [...]
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RMR & Associates is proud to announce that we have recently received our WBENC Certification! To read our recent press release about this honor, you can click here.
RMR's client PC Recycler will be holding a FREE webinar on Thursday January 26th from 1:00 PM to 1:30 PM titled Degauss It or Risk It. The webinar will touch on the benefits of destroying electronic data and will teach attendees about the technology used by the FBI, NSA and CIA to quickly and safely destroy sensitive data. If you are interested in registering for the webinar, the link can be found here. To find out more, you can click here to view RMR's latest e-mail blast, which discusses the webinar.
RMR is proud to announce that the brand refresh campaign that we created for DISYS has been awarded with a Gold MarCom Award! You can read more about this news here.
RMR is currently seeking candidates with strong writing, verbal and media pitching skills for our open media relations positions. We are looking for people who are deadline-oriented and able to achieve results in a fast-paced environment. Previous Media Relations and Public Relations experience is required. If you or someone you know is interested, please submit a cover letter, resume and two writing samples to email@example.com.
RMR's client Olney Theatre Center will be hosting a Casino Night at McCormick and Schmick's Downtown on Saturday October 29th from 6:00 pm to 11:00 pm. This should be a great event, which will feature 1920's style entertainment throughout the night. For more information on the event, click here.
RMR's client Olney Theatre Center recently began showings of their newest play, Witness for the Prosecution. The play is great and has been well received by the critics. You can read a review from press night by Tim Treanor of DC Theatre Scene by clicking here.
RMR is proud to announce that the company has started work with three new clients: Altvia Consulting, Shapiro and Duncan and Olney Theatre Center. Each company is thought of as a leader in their respective industries. To find out more about each company, you can read the press release here.