How to Save Your Business Time and Money
Every business owner wants to save time and money. Read Inc's 6 tips here.
Improve Sales Results with Marketing Integration
Once upon a time, an enterprising company hired a Marketing Firm to create a dynamic, multi-faceted campaign that included advertising, PR, and targeted email. A few days after the campaign broke, the company received an envelope containing a check and a note saying, “I’ve been waiting forever for a product like this! Send me 1,000 of them right away!” The CEO ran to the bank with that check immediately, ran back, and waited for the next day’s mail. And the next, and the next and the next….and guess what happened? Nothing! That’s because the chances of receiving a large order without a nudge or phone call from your sales staff is roughly the same as receiving a bucket of magic beans. Far better to follow standard protocol – once your marketing campaign breaks, have your sales people step in, follow up on the leads, and close the deals. “Sales and Marketing” are often lumped together as if they were one function, when in fact they are distinct, separate functions that need to work together. The role of marketing communications (MarCom) is to create your brand image, make your target audience aware of your brand or product through “Air Cover”, and [...]