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Does Your Brand Match Your Culture?

Does Your Brand Match Your Culture? By Robyn Sachs, President and CEO of RMR & Associates Your company’s brand is its image, or how people perceive the company. Typically, the true brand can be found within the company’s culture. So brand changes must start from within. Read more below to learn about understanding what your company’s brand truly is and if it’s not what you want it to be, how you can try to change it. It takes more than luck!   Your Brand is your Company's Identity Before you can change your brand or culture, you have to know what it is. In order to change your company’s brand, you have to first understand what it is and how you developed it. Your company’s brand is its image, or how people perceive the company. A brand isn’t something you give yourself or your company. It isn’t necessarily what management wants it to be. It’s given to you by other people based on how they feel about you. A CEO or marketing team can define what they want the company’s brand to be. They can try to affect it through marketing materials, ads, and tag lines. But, if people still don’t believe in [...]

By | 2018-03-13T22:05:40+00:00 March 13th, 2018|News & Events, RMR|Comments Off on Does Your Brand Match Your Culture?

You Can Love Your PR Firm

5 Secrets to Picking the Perfect PR Firm  By Robyn Sachs, President and CEO of RMR & Associates   Successful PR campaigns propel your company to greater awareness and grow your business. By using these steps, you can select a PR firm that will help you meet, and even exceed, your business goals.   These five questions will help you find the Public Relations firm that fits your growing business. If you're looking for new ways to grow your business - and who isn't? - it's smart to turn to a public relations firm. The right PR firm can devise a strategic, integrated plan that maximizes your resources to give you the best return on your financial investment. But PR firms are not all the same. Some specialize in certain industries. Some may not have the right media contacts for your business. So how do you know what you're really getting? The secret is to ask the right questions up front. By putting the same questions to each firm you're considering, you'll be able to compare what each offers and determine which one is the best fit for your business. Start by asking yourself these two important questions: 1.) What [...]

By | 2018-02-13T18:52:20+00:00 February 13th, 2018|News & Events|Comments Off on You Can Love Your PR Firm

RMR & Associates Announces Banner Year, Record Growth

RMR & Associates Announces Banner Year, Record Growth The award-winning marketing firm launches new website to highlight new areas of services, expands its team and client base   Rockville, MD – January 16, 2018 – RMR & Associates, Inc. (, one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announces today that it achieved a banner year for growth and evolution in 2017 as demonstrated by significant increases in its staff and clients, and the launch of its new, dynamic website. This recent growth the company has experienced in 2017 has been propelled by multiple expansions in its service offerings including: Sales/Marketing Integration; Telesales/Lead Qualification; Fundraising for Non-Profits; Expanded Digital/SEO Services; and Direct Response TV Services. In 2017, RMR added two full-time members to its in-house Public Relations team, Matt Potter and Lia Walton. Both in the Public Relations Coordinator role, Matt and Lia serve as vital parts of the organization’s day-to-day operations, while interfacing with clients and supporting key deliverable and account management functions. Matt Potter brings experience in impactful marketing and social media writing, and a passion for connecting ideas and messaging to key audiences through media relations. Lia Walton, in addition to [...]

By | 2018-01-16T19:34:14+00:00 January 16th, 2018|News & Events, Press Releases|Comments Off on RMR & Associates Announces Banner Year, Record Growth

2018 New Year, New Marketing!

  Discover 6 Ways to Use Great Creative in 2018 to Gain the Attention of Your Market By Robyn M. Sachs Finish this sentence: "Certs with Retsyn gives you ___, ____, _____ ______ ___ ____." If you were able to supply the missing words "two, two, two mints in one," you are a living, breathing example of the effectiveness of advertising creative. This Certs breath mint ad ran decades ago, yet most people can still spout it off as if they had just viewed it this morning. This creative scored well because the message was concise, memorable, benefit-orientated, frequent and distinctly unique. Of those five attributes, being distinctly unique is the most important. “We're fighting for attention in a noisy world,” says RMR President Robyn Sachs. “Surveys show that readers, viewers and listeners give you only two-seconds to gain their attention. If you can't stop the reader, viewer or listener, you've wasted your investment and you've communicated nothing.” Before you start crafting jingles or designing creative, it's best to clearly define exactly what advertising truly is. Advertising is controlled communications designed to increase profits. Properly done, good advertising will increase brand preference, increase product trial and increase sales leads. All of which are [...]

By | 2018-01-03T19:07:52+00:00 January 3rd, 2018|News & Events|Comments Off on 2018 New Year, New Marketing!

Come Out For a Night of Fun! Bowl for Kids’ Sake

RMR is excited to announce the Big Brothers Big Sisters of the National Capital Area event, 2017 Bowl for Kids' Sake at Bowlero in Centreville, VA.  Register your team of 6 for a fun-filled evening. 2017 Bowl for Kids' Sake - Bowlero Centreville, VA Where: Bowlero Centreville, VA 13814 Lee Highway, Centreville, VA 20120. When:  June 9, 2017 from 6:30 PM - 8:30 PM Register Here! Come join us for a night of fun and games supporting a great cause! Register your team of 6 for 2 whole hours of unlimited bowling fun for just $1,200! With your full team, that's only $200 a player, which helps support a single One-To-One mentorship for an entire year! If interested in sponsorship, please contact Masada or Caiti for more info. You may also fundraise for this great event without creating a team, or make a one-time donation Here. For More Information, Please Contact: Masada Johnson - | (240) 396-7001 Caiti Goodman - | (202) 785-5583, ext. 21

By | 2017-05-23T19:14:38+00:00 May 23rd, 2017|News & Events|0 Comments

RMR Announces Guy Shields as New SVP

Award-Winning Integrated Marketing Firm Taps member of US Army Public Affairs Hall of Fame, former leader of Communications for Raytheon IDS and Chief of Communications for Large Military Non-Profit to Lead RMR’s New Cyber Communications and Non-Profit Business Lines   Rockville, MD – March 29, 2017 - RMR & Associates, Inc. (, one of the Washington DC Metropolitan Area’s leading integrated marketing, advertising, and public relations firms, announces today that it has tapped Guy Shields, a retired U.S. Army Colonel, US Army Public Affairs Hall of Fame member, former Senior Manager for Communications for Raytheon and Communications Director for one of the nation’s largest Military Non-Profits, to become its newest Senior Vice President. In his new role, Shields will hold multiple responsibilities, including leading RMR’s Cyber Communications and Crisis Communications offerings, its Military Non-Profit Marketing and Revenue Growth Strategy offerings, and Government Contractor Communications and Engagement services. This addition to the leadership team demonstrates the next step in RMR’s growth and evolution strategy in its continued mission to deliver the full spectrum of industry-leading marketing communications services to address its clients’ needs. With Shields’ addition to the team, RMR now offers Proactive Crisis Risk Assessment and Evaluation to achieve a powerful stance against [...]

By | 2017-03-28T21:04:48+00:00 March 28th, 2017|News & Events, Press Releases|0 Comments

Team Network Event Today!

Great multi-organization networking event today in Silver Spring including the seminar Secrets to Marketing for Maximizing Your ROI, as presented by Robyn Sachs!  3pm at the Silver Spring Civic Building.  1 Veterans Place, Silver Spring, MD 20910.  More info is available at:

By | 2016-07-12T16:09:22+00:00 July 12th, 2016|News & Events|0 Comments

RMR Ranks #8 on the 2016 WBJ Book of Lists

    RMR & Associates Ranked #8 on The Washington Business Journal’s 2016 Book of Lists The award-winning integrated marketing firm delivers additional value, ROI, and expanded thought leadership to clients to drive greater business success and nurture a culture of entrepreneurship and fast-growth   Rockville, MD – January 6, 2016 – RMR & Associates, Inc. (, one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it has been ranked 8th on  The Washington Business Journal’s 2016 Book of Lists in the Public Relations Firms category .   The Book of Lists, published annually by The Washington Business Journal, comprehensively ranks the hottest area companies by various categories, business types, and professional themes. The Public Relations Firms list consistently celebrates true leaders in their field; power players in the PR industry across the DC region. “It is an honor to be recognized by The Washington Business Journal’s Book of Lists as a leading area business consecutively over the last 10 years,” said RMR’s President, Robyn Sachs.  She continues, “RMR is in great company with the other 23 PR firms on the 2016 List and we are thrilled to continue to hold a [...]

By | 2016-01-06T17:25:18+00:00 January 6th, 2016|News & Events, Press Releases|0 Comments