News & Events

Influencer Marketing

Marketing using the creator economy brings huge potential by engaging the audience. But, authenticity is important, so use the tips in this article in Forbes to partner with the right influencers.

By |2024-01-23T15:28:07+00:00January 23rd, 2024|News & Events|Comments Off on Influencer Marketing

Creative Output

Marketers are constantly pressured to try the latest trend or platform. Follow the tips in this article in Social Media Examiner to actually use constraints to unlock creative thinking instead of being overwhelmed.

By |2024-01-18T19:57:47+00:00January 18th, 2024|News & Events|Comments Off on Creative Output

Top Communications Words

Review the list of the most used words in PR and Communications in 2023 and consider if they should be included in your outreach in 2024.

By |2024-01-16T16:21:44+00:00January 16th, 2024|News & Events|Comments Off on Top Communications Words

Leadership That Drives Growth

Great leaders drive organizational growth. Use the techniques in this article in Entrepreneur to create a business environment where leaders flourish.

By |2024-01-04T15:12:57+00:00January 4th, 2024|News & Events|Comments Off on Leadership That Drives Growth

2024 Business Planning

Now is the time for 2024 business planning. Consider using Generative AI and the prompts in this article in Forbes to develop strategies that are more creative and solve market and business challenges.

By |2023-12-28T15:04:15+00:00December 28th, 2023|News & Events|Comments Off on 2024 Business Planning

Emotions to Include and Avoid in Marketing

Emotions influence brand and sales, so some emotions should be included in your marketing and some avoided. Follow the guide in this article in Search Engine Journal to tailor the emotions in your marketing to your specific audience.

By |2023-12-14T20:21:16+00:00December 14th, 2023|News & Events|Comments Off on Emotions to Include and Avoid in Marketing

AI and Branding

Strong branding has always impacted brand recognition and trust with your customer. Now AI tools can build a cohesive brand identity. Read more in Forbes:

By |2023-12-12T17:31:52+00:00December 12th, 2023|News & Events|Comments Off on AI and Branding

Content Marketing Analytics

Setting a framework for content marketing analytics helps a company understand if methods are working. Focus on unambiguous, shared objectives and tools for progress measurement. Read more in Search Engine Journal

By |2023-12-05T14:45:16+00:00December 5th, 2023|News & Events|Comments Off on Content Marketing Analytics
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