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RMR’S Recommendations For Increasing The Productivity of Your Agency

RMR’S Recommendations For Increasing The Productivity of Your Agency By Robyn Sachs, President and CEO of RMR & Associates I wrote this article for companies who wanted to find ways to increase the productivity of their advertising and public relations agencies. If you have never worked with an agency before, we would like to share our recommendations with you. Rest assured, our team will also counsel and guide you to ensure our new partnership is a success. 1. Create a working partnership. The principals and executives of your advertising and public relations agency have marketing communications expertise in a wide variety of businesses and industries. In order to make the most of this valuable resource, treat agency members as part of your company, and include them in the strategic planning process. Because agency executives can play a powerful role in creating and promoting your public image, help them to understand what makes your company and its products and services unique. 2. Eliminate the fear of failure. The real business of any advertising and public relations agency is creativity. To help your agency deliver, allow its professionals to push the edge of the creative or public relations envelope. Move away from conservatism because “we’ve never done [...]

By |2018-07-24T16:57:03+00:00July 24th, 2018|News & Events|Comments Off on RMR’S Recommendations For Increasing The Productivity of Your Agency

Summer is Hot! Your Sales Collateral Can Be Too!

Eight Sure-Fire Steps to Better Sales Collateral By Robyn Sachs, President and CEO of RMR & Associates   You're in a face-to-face meeting, and someone has asked for more information about your company, product, or service. This opportunity calls for good sales collateral. Forget the "nobody reads them" myth. The truth is a customer with a problem to solve will read your brochure to see if you can help. Sure, it takes a salesperson to close the deal on a big-ticket item or customized service; but powerful collateral keeps you in the running. Like websites, weak collateral can eliminate you before the first cut. So here are eight techniques guaranteed to put more selling power into your sales collateral.   Start selling on the cover. A marketing brochure must answer the prospect's number one question: "What's in this for me?" Waste no time getting to the answer. Put a marketing message on the cover. If you can clearly and creatively express the main benefit, so much the better.   Sell benefits, not features. Why should anyone buy what you sell? Brochure copy written with selling power, focuses on benefits to the customer, not features of the product or service. Of [...]

By |2018-06-21T15:45:02+00:00June 21st, 2018|News & Events|Comments Off on Summer is Hot! Your Sales Collateral Can Be Too!

Building TRUST To Make the Sale

Building TRUST to Make the Sale By Robyn Sachs, President and CEO of RMR & Associates   Imagine that you are shopping – it doesn’t matter whether your grocery shopping or preparing to buy large, high-tech office equipment – and you have the choice of buying from a well-known company with a good reputation, or one you’ve neither seen nor heard of before. Which one would you choose? Whether you’re deciding on a box of cereal or a high-end car, your choice is clear. People want to do business with someone they trust. And you can’t trust someone you’ve never heard of, can you? Build their TRUST to make the sale If your company’s name isn’t on the tips of your buyer’s tongues, how do you gain their trust so they’ll buy from you? Fortunately, this isn’t the puzzle it may seem to be. In marketing, we know the formula for building trust: Consistency of Message + Consistency of Frequency over Time = TRUST Or, simply put, consistency over time builds trust. Determine your most compelling message for your target audience. Then, regardless of the media you decide to use, get that message in front of your audience on a regular basis over a period of time. This [...]

By |2018-05-24T15:35:01+00:00May 23rd, 2018|News & Events|Comments Off on Building TRUST To Make the Sale

RMR Rollers go to Junior Achievement’s Bowl-A-Thon

The RMR Rollers had a blast at the Junior Acheievment Bowl-a-thon! Our very own Matt Potter won the High Roller-Male award for highest score of all the men that night. Great time, great fundraiser, great cause. Check out some photos from the event here.  

By |2018-05-18T17:42:20+00:00May 18th, 2018|News & Events|Comments Off on RMR Rollers go to Junior Achievement’s Bowl-A-Thon

Typo’s Happen

Embarrassing and sly, how do these typos somehow always get past our eye? By Robyn Sachs, President and CEO of RMR & Associates   Ode to the Typographical Error... ’Till the forms are on the press, it is strange how still it keeps. It shrinks down in a corner, and it never stirs or peeps – That typographical error, too small for human eyes – ’Till the ink is on the paper, when it grows to mountain size. The boss, he stares with horror, then he grabs his hair and groans; The copyreader drops his head upon his hands and moans. The remainder of the issue may be clean as clean can be, But the typographical error is the only thing you see. — Anonymous   In our proofreading experience at RMR, we have seen how your "mind’s eye" corrects typographical errors. With this amazing brain, we've found that the three most important proofreading tactics are to: Read aloud Proof changes on a document with a second person to confirm edits/ corrections have been made Always spellcheck and grammarcheck Read on to learn RMR’s Official Proofreading System that has been very successful for over 25 years. RMR’s Official Proofreading System [...]

By |2018-05-08T14:43:00+00:00May 8th, 2018|News & Events|Comments Off on Typo’s Happen

Does Your Brand Match Your Culture?

Does Your Brand Match Your Culture? By Robyn Sachs, President and CEO of RMR & Associates Your company’s brand is its image, or how people perceive the company. Typically, the true brand can be found within the company’s culture. So brand changes must start from within. Read more below to learn about understanding what your company’s brand truly is and if it’s not what you want it to be, how you can try to change it. It takes more than luck!   Your Brand is your Company's Identity Before you can change your brand or culture, you have to know what it is. In order to change your company’s brand, you have to first understand what it is and how you developed it. Your company’s brand is its image, or how people perceive the company. A brand isn’t something you give yourself or your company. It isn’t necessarily what management wants it to be. It’s given to you by other people based on how they feel about you. A CEO or marketing team can define what they want the company’s brand to be. They can try to affect it through marketing materials, ads, and tag lines. But, if people still don’t believe in [...]

By |2018-03-13T22:05:40+00:00March 13th, 2018|News & Events, RMR|Comments Off on Does Your Brand Match Your Culture?

You Can Love Your PR Firm

5 Secrets to Picking the Perfect PR Firm  By Robyn Sachs, President and CEO of RMR & Associates   Successful PR campaigns propel your company to greater awareness and grow your business. By using these steps, you can select a PR firm that will help you meet, and even exceed, your business goals.   These five questions will help you find the Public Relations firm that fits your growing business. If you're looking for new ways to grow your business - and who isn't? - it's smart to turn to a public relations firm. The right PR firm can devise a strategic, integrated plan that maximizes your resources to give you the best return on your financial investment. But PR firms are not all the same. Some specialize in certain industries. Some may not have the right media contacts for your business. So how do you know what you're really getting? The secret is to ask the right questions up front. By putting the same questions to each firm you're considering, you'll be able to compare what each offers and determine which one is the best fit for your business. Start by asking yourself these two important questions: 1.) What [...]

By |2018-02-13T18:52:20+00:00February 13th, 2018|News & Events|Comments Off on You Can Love Your PR Firm

RMR & Associates Announces Banner Year, Record Growth

RMR & Associates Announces Banner Year, Record Growth The award-winning marketing firm launches new website to highlight new areas of services, expands its team and client base   Rockville, MD – January 16, 2018 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announces today that it achieved a banner year for growth and evolution in 2017 as demonstrated by significant increases in its staff and clients, and the launch of its new, dynamic website. This recent growth the company has experienced in 2017 has been propelled by multiple expansions in its service offerings including: Sales/Marketing Integration; Telesales/Lead Qualification; Fundraising for Non-Profits; Expanded Digital/SEO Services; and Direct Response TV Services. In 2017, RMR added two full-time members to its in-house Public Relations team, Matt Potter and Lia Walton. Both in the Public Relations Coordinator role, Matt and Lia serve as vital parts of the organization’s day-to-day operations, while interfacing with clients and supporting key deliverable and account management functions. Matt Potter brings experience in impactful marketing and social media writing, and a passion for connecting ideas and messaging to key audiences through media relations. Lia Walton, in addition to [...]

By |2018-01-16T19:34:14+00:00January 16th, 2018|News & Events, Press Releases|Comments Off on RMR & Associates Announces Banner Year, Record Growth

2018 New Year, New Marketing!

  Discover 6 Ways to Use Great Creative in 2018 to Gain the Attention of Your Market By Robyn M. Sachs Finish this sentence: "Certs with Retsyn gives you ___, ____, _____ ______ ___ ____." If you were able to supply the missing words "two, two, two mints in one," you are a living, breathing example of the effectiveness of advertising creative. This Certs breath mint ad ran decades ago, yet most people can still spout it off as if they had just viewed it this morning. This creative scored well because the message was concise, memorable, benefit-orientated, frequent and distinctly unique. Of those five attributes, being distinctly unique is the most important. “We're fighting for attention in a noisy world,” says RMR President Robyn Sachs. “Surveys show that readers, viewers and listeners give you only two-seconds to gain their attention. If you can't stop the reader, viewer or listener, you've wasted your investment and you've communicated nothing.” Before you start crafting jingles or designing creative, it's best to clearly define exactly what advertising truly is. Advertising is controlled communications designed to increase profits. Properly done, good advertising will increase brand preference, increase product trial and increase sales leads. All of which are [...]

By |2018-01-03T19:07:52+00:00January 3rd, 2018|News & Events|Comments Off on 2018 New Year, New Marketing!

Come Out For a Night of Fun! Bowl for Kids’ Sake

RMR is excited to announce the Big Brothers Big Sisters of the National Capital Area event, 2017 Bowl for Kids' Sake at Bowlero in Centreville, VA.  Register your team of 6 for a fun-filled evening. 2017 Bowl for Kids' Sake - Bowlero Centreville, VA Where: Bowlero Centreville, VA 13814 Lee Highway, Centreville, VA 20120. When:  June 9, 2017 from 6:30 PM - 8:30 PM Register Here! Come join us for a night of fun and games supporting a great cause! Register your team of 6 for 2 whole hours of unlimited bowling fun for just $1,200! With your full team, that's only $200 a player, which helps support a single One-To-One mentorship for an entire year! If interested in sponsorship, please contact Masada or Caiti for more info. You may also fundraise for this great event without creating a team, or make a one-time donation Here. For More Information, Please Contact: Masada Johnson - masada.johnson@bbbsnca.org | (240) 396-7001 Caiti Goodman - cgoodman@bbbsnca.org | (202) 785-5583, ext. 21

By |2017-05-23T19:14:38+00:00May 23rd, 2017|News & Events|0 Comments