Infotainment Marketing
Use the tips in this article in Forbes to capture your audience's attention using Infotainment Marketing READ HERE
Using Influencer Marketing During the Pandemic
Moms are stretched particularly thinly during this pandemic. Read the tips about using influencer marketing to reach them in this article by Forbes. READ HERE
Marketing Metrics
Use the four marketing metrics detailed in this article in Forbes to develop successful video marketing campaigns. READ HERE
How to pack your social media posts with viral power
How to pack your social media posts with viral power By Robyn Sachs, President & CEO of RMR & Associates, Inc. An organization’s communications approach should involve several levels and vehicles, from traditional public and media relations to email marketing to targeted advertising and more. Social media is the often-underrecognized vehicle that, when leveraged efficiently, can deliver exponential value and returns to cement and improve an organization’s image — many times for a fraction of the cost and time commitment. Over the years, I have had several clients come to us interested in adding a social media strategy to their marketing communications mix but not always certain about how to navigate the process to achieve the ultimate goal: viral distribution. The fact is, social media is rich in options, and the possibilities for targeting messaging and sharing content are virtually limitless. The real question for many companies becomes how best to use social media to achieve maximum impact. Here are some tried-and-true tips for packing your social media posts with the power they need to get above the noise and go viral. Play up the FOMO and grab audiences from the get-go Due to the massive amounts of content floating [...]
Don’t Pause Your PR Program During Pandemic
It may seem necessary to pause your PR program during pandemic. This article in Forbes explains why it's better to pivot than pause your program READ HERE
Try this “old school” marketing tactic
"Old school" marketing tactics shouldn't be left behind. Get tips from this article in Inc. READ HERE
Think of Marketing as a Conversation
Read the tips in the article in Forbes to learn how to use conversational marketing to get attention READ HERE
Content Marketing Tools
Include the 4 tools detailed in this article in Inc. to boost your marketing efforts READ HERE
Using Content Marketing
To best use content marketing, consider the myths vs facts detailed in this article in Forbes READ HERE
Convert sales leads using PR: It’s easier than you think
Convert sales leads using PR: It’s easier than you think By Robyn Sachs, President & CEO of RMR & Associates The COVID-19 pandemic has brought a number of unexpected challenges and opportunities for businesses across industries, one of the biggest being the abrupt rise of the remote workforce. As organizations grapple with these rapidly evolving changes, new questions arise about how to maximize efforts and ensure continued growth. I recently had a client ask me how to generate leads from all of the great PR opportunities generated over the past few months. While the world has changed dramatically in a short time, some key tenets hold true. Now more than ever, investing in a consistent, targeted PR campaign is not just positive for brand awareness and recognition, but it’s also a great way to generate sales leads for your business. It’s not just for ‘air cover’ You may have heard PR referred to as "air cover," or a corollary activity that is helpful when used in conjunction with other marketing vehicles. This is true; however, the benefits that this "air cover" generate, including positive exposure, thought leadership positioning and increased visibility for your expertise, are extremely valuable to your company’s [...]