Here is an interesting Forbes article discussing how essential strategic social media is in the B2B arena. As explained in this article, your prospects are on social media - use these platforms to educate and inform! Strategic Social Media Is Essential For Driving B2B Sales
Google and Twitter might be closer friends than we think. Read this Entrepreneur article discussing the relationship of Google and Twitter and how you can use Twitter to increase your company's visibility online. 3 Ways to Use Twitter to Increase Search Rankings
Does Your Brand Match Your Culture? By Robyn Sachs, President and CEO of RMR & Associates Your company’s brand is its image, or how people perceive the company. Typically, the true brand can be found within the company’s culture. So brand changes must start from within. Read more below to learn about understanding what your company’s brand truly is and if it’s not what you want it to be, how you can try to change it. It takes more than luck! Your Brand is your Company's Identity Before you can change your brand or culture, you have to know what it is. In order to change your company’s brand, you have to first understand what it is and how you developed it. Your company’s brand is its image, or how people perceive the company. A brand isn’t something you give yourself or your company. It isn’t necessarily what management wants it to be. It’s given to you by other people based on how they feel about you. A CEO or marketing team can define what they want the company’s brand to be. They can try to affect it through marketing materials, ads, and tag lines. But, if people still don’t believe in [...]
Here's a marketing strategy - make REAL human connections. This Inc. article expresses, "In today's mass-reach world, it is easy to be blinded by scale. But in a world of seemingly infinite reach, that one-to-one connection is more valuable than ever." Read Want to Build a Great Marketing Strategy? Start by Making Human Connections. Here's How and learn about 3 main tips on human connection and how they can help build your marketing strategy. Want to Build a Great Marketing Strategy? Start by Making Human Connections. Here's How
Have you ever experienced a creativity block? Most everyone has. Creativity blocks are some of the most annoying and frustrating things. As much as you want ideas to keep flowing and things to keep moving forward, sometimes you just get -- stuck. Here is a CNBC article discussing tips to 4 sure-fire ways to stimulate creativity and get you out of those creativity blocks! 4 sure-fire ways to stimulate creativity
Take advantage of the opportunities you have with email marketing. "Don’t hide behind your email. Use it to express more of yourself," as stated in this Entrepreneur article. Read this 6 Keys to Email Marketing Success article to learn more about ways that can help make your email marketing be a success.6 Keys to Email Marketing Success
The Brand-- It is an important part of every business. And when it comes to brand revitalization, there are probably some things you should keep in mind along the way. This Biz Journal article states, "Brands are living things...They exist in a dynamic, ever-changing marketplace... brands must learn, grow and adapt." Check out this Biz Journal article discussing 5 steps to brand revitalization.5 steps to brand revitalization
Facebook is a great and necessary platform when marketing your business. According to this Entrepreneur article, "As of June 2017, the channel boasts more than 2 billion monthly active users and an impressive 1 billion+ daily users." Using Facebook and even more specifically, Facebook Ads, can be a very useful resource. Here is an Entrepreneur article that discusses steps you can take to ensure your Facebook Ad sells.Step-by-Step, This How You Create a Facebook Ad That Sells
Here is an interesting and informative Business 2 Community article discussing how using B2B PR in SEO can help BOOST your results!How to Use B2B PR in SEO to Boost Your Results
5 Secrets to Picking the Perfect PR Firm By Robyn Sachs, President and CEO of RMR & Associates Successful PR campaigns propel your company to greater awareness and grow your business. By using these steps, you can select a PR firm that will help you meet, and even exceed, your business goals. These five questions will help you find the Public Relations firm that fits your growing business. If you're looking for new ways to grow your business - and who isn't? - it's smart to turn to a public relations firm. The right PR firm can devise a strategic, integrated plan that maximizes your resources to give you the best return on your financial investment. But PR firms are not all the same. Some specialize in certain industries. Some may not have the right media contacts for your business. So how do you know what you're really getting? The secret is to ask the right questions up front. By putting the same questions to each firm you're considering, you'll be able to compare what each offers and determine which one is the best fit for your business. Start by asking yourself these two important questions: 1.) What [...]