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A good explainer story helps readers understand a complex topic. Use the tips in this article in PR Daily to write a great piece. READ HERE

Looking for ways to effectively increase lead generation? Entrepreneur cites five tactics to perfect lead generation using LinkedIn, including target audience profile assessments, using LinkedIn's advertising services, and more. More tips: bit.ly/47Huyhb

The traditional sales funnel doesn’t bring the same results in this digital world.  Use “growth marketing” to connect with consumers and hold their attention. READ HERE

As we approach the end of 2023, business owners should be gearing up for Q1 of 2024. Devise plans with backup arrangements, attend to what you want to strengthen in the next year, and remember to have fun with it. Read all five tips HERE.

Could marketing with AI help you gain a competitive advantage? By Robyn Sachs, President & CEO of RMR & Associates, Inc. Everyone’s talking about it! Generative AI: an emerging, disruptive technology already affecting the way you do business. Can AI immediately help you gain a competitive advantage when it comes to marketing, PR and media relations? Let’s examine that question. Generative AI can be a valuable tool for creating and generating new, customized content such as text, images and music. It can tell stories and even craft jokes. In marketing, AI involves training machine learning models to recognize patterns in your data. Then it generates new content that has a similar style and structure. Sometimes the resulting content can be leveraged as is. Other times the content is more suited to be a starting point to help your employees become more efficient and creative. This article, for example, was written after research using AI tools, but the piece came together better written by a person. In marketing, PR and media relations, companies are racing to find or develop solutions that will help both their customers and their own businesses. AI can increase your operating efficiencies by raising the top line, finding [...]

Ready to take the next step in your business growth journey? You'll first need to decide how you want to expand. Evaluate your personal and professional goals to determine what model of growth works best for your business. READ MORE

Businesses can benefit from cultivating the "infinity loop" with purchasers as opposed to the traditional sales funnel model. READ MORE

Growing a business in the midst of a recession is challenging, but it also presents new opportunities: less competition and new consumer trends. Check out these four ways to capitalize on the unique opportunities recession presents, HERE.

Business is rarely smooth sailing, so what should you focus on in a lull? Surround yourself with skilled employees and diversify projects to keep your company focused on results and getting through the rough patch. More tips: READ HERE

For aspiring entrepreneurs, business success starts with having clear goals and being able to identify opportunities. Master these skills over the next five years to gain an edge over your competition, read more here: bit.ly/3O53OhA