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How to use PR to Build on Social Media Stardom By Robyn Sachs, President & CEO, RMR & Associates, Inc. Social media stardom brings its own brand of panache. Legions of followers and influencers affirm the value and credibility of your brand in digital channels. So why use PR to reinforce and grow your visibility? The truth is, PR is an essential element to not just build on the awareness you’ve already achieved, but to ensure your brand is primed for growth and has the staying power necessary to ensure you’re not just a passing trend on social media. The decision to implement a consistent, targeted public relations campaign is a key strategic move to help you leverage your brand for maximum visibility and awareness. Doing so helps you amplify the awareness you’ve built already and take it to the next level. If you’re curious about how to effectively leverage PR to achieve greater influence, add to your followers and mentions and create lasting growth, here are some top tips to consider: Lead with your expertise When you’re planning your PR campaign, ensure your company’s expertise and unique selling propositions (USPs) are center stage. The knowledge you and your team [...]

You've heard about the value of Search Engine Optimization. Read Forbes' article about the importance of ongoing SEO campaigns READ HERE

Influencers can make a big difference in the success of your brand.  Use the excellent information in this article by Inc.  READ HERE

    You don't have to be a big business to have successful marketing. Read more in this article from Inc. "3 Ways to Market Your Small Business on a Shoestring Budget" READ HERE

By Robyn Sachs, President & CEO, RMR & Associates, Inc. Many CEOs are constantly searching for that one perfect solution to increase revenue, and in the process, they're often bombarded with "can't miss" pitches. They go searching like Diogenes for an honest solution, but they end up becoming increasingly cynical as they realize that most solutions rarely work as promised. I believe the true solution is rooted in what W. Edwards Deming, noted proponent of quality control, reportedly said: “In God we trust, all others must bring data.” That is easier said than done, as prospects rarely report how they decide …or do they? If CEOs could measure the decision-making process of potential customers and acquired customers, they could gain a better understanding of how they could improve. The key lies in integrated sales and marketing teams that understand, measure and manage the sales funnel. The sales funnel is a series of distinct steps, often sequential, that lead a prospect to purchase a product or service. "Funnel management" maps the customer’s journey from not knowing anything about the company to spending money on the company’s product or service. The funnel can be the company’s own Diogenes journey — but a successful one. Companies [...]

Use these tips from Forbes to build a strong PR strategy to support the growth of your business.  Read the article HERE

Keep this excellent list from Forbes handy and refer to it before sending out content.  Read the list HERE

Read these tips from Inc. about how telling the story of your brand influences customers Read HERE

RMR & Associates Joins the Executive Board of the Washington Business Journal’s Leadership Trust The award-winning integrated marketing firm joins Greater Washington’s invitation-only community for top business decision makers Rockville, MD – October 29, 2019 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announces today that it has been invited to join the Executive Board of the Washington Business Journal’s Leadership Trust. The group is an exclusive, invitation-only community of influential business leaders from across the Washington, DC region. RMR & Associates was chosen for membership by the Selection Committee for its track-record for industry leadership and excellence, as well as the innovative approach it takes to its marketing communications service delivery. RMR serves clients across various industries, ranging from government contractors and technology start-ups to healthcare, retail, life insurance and other professional services companies, as well as many in between. RMR brings a fresh, dynamic, and results-driven focus to its campaigns to help its clients achieve lasting success. “We are honored to join the Executive Board of the Washington Business Journal Leadership Trust,” said RMR’s President and CEO, Robyn Sachs. “As an area business owner and [...]

All businesses - even small businesses - can follow this format to build a marketing strategy.  Read more of the Forbes article here