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Use the metrics in this article in Entrepreneur to measure engagement and retain customers.

B2B influencer marketing campaigns can be an effective strategy for your business. Learn more in this article in Forbes.

Use the tips in this article in Fast Company to create a personal brand and capture opportunities.

Use the tips in this article in PR Daily to get your pitch picked up by the media.

Social proof is an important factor for customers. Use the tips in this article in Forbes to increase your company's credibility by adding customer reviews.

Use the tips in this article in Entrepreneur to spring clean your business and increase productivity.

Use the tools in this article in Fast Company to give your company's video marketing a competitive edge.

Use the tips in this article in DMN to develop the right digital marketing strategy for your business.

10 tips for giving quotable, notable interviews: Part Two By Robyn Sachs, President & CEO of RMR & Associates, Inc. Part One of this article detailed my first five tips for steering an interview the way you want it to go. (Don’t worry if you haven’t read it yet; each part stands alone and can be read in any order.) Follow these tips and you’ll get your key points across clearly for quotable, notable interviews. Tip 6: Nix the cliches. If it’s been said a million times, don’t say it again. That means burying the adages about squeaky wheels, early birds and the sports analogies, too. They’ve all been done before. Be remembered by being different: an original. You’ve most likely witnessed celebrities promoting their movies by making the rounds of talk shows and telling the same stories at each one. Give each interviewer something new. Tip 7: Practice your key points. You don’t want to come across as rehearsed or exactly like other interviews you may have given. But you also don’t want to experience the horror of forgetting what you were about to say, especially when you are nervous or distracted. Repeat your two or three key points — the [...]

Language model AI systems are being integrated into search engines and advertisers are concerned. Read more in this article in AdWeek.