rmradmin

/rmradmin

About rmradmin

This author has not yet filled in any details.
So far rmradmin has created 172 blog entries.

RMR’S Recommendations For Increasing The Productivity of Your Agency

RMR’S Recommendations For Increasing The Productivity of Your Agency By Robyn Sachs, President and CEO of RMR & Associates I wrote this article for companies who wanted to find ways to increase the productivity of their advertising and public relations agencies. If you have never worked with an agency before, we would like to share our recommendations with you. Rest assured, our team will also counsel and guide you to ensure our new partnership is a success. 1. Create a working partnership. The principals and executives of your advertising and public relations agency have marketing communications expertise in a wide variety of businesses and industries. In order to make the most of this valuable resource, treat agency members as part of your company, and include them in the strategic planning process. Because agency executives can play a powerful role in creating and promoting your public image, help them to understand what makes your company and its products and services unique. 2. Eliminate the fear of failure. The real business of any advertising and public relations agency is creativity. To help your agency deliver, allow its professionals to push the edge of the creative or public relations envelope. Move away from conservatism because “we’ve never done [...]

By | 2018-07-24T16:57:03+00:00 July 24th, 2018|News & Events|Comments Off on RMR’S Recommendations For Increasing The Productivity of Your Agency

Summer is Hot! Your Sales Collateral Can Be Too!

Eight Sure-Fire Steps to Better Sales Collateral By Robyn Sachs, President and CEO of RMR & Associates   You're in a face-to-face meeting, and someone has asked for more information about your company, product, or service. This opportunity calls for good sales collateral. Forget the "nobody reads them" myth. The truth is a customer with a problem to solve will read your brochure to see if you can help. Sure, it takes a salesperson to close the deal on a big-ticket item or customized service; but powerful collateral keeps you in the running. Like websites, weak collateral can eliminate you before the first cut. So here are eight techniques guaranteed to put more selling power into your sales collateral.   Start selling on the cover. A marketing brochure must answer the prospect's number one question: "What's in this for me?" Waste no time getting to the answer. Put a marketing message on the cover. If you can clearly and creatively express the main benefit, so much the better.   Sell benefits, not features. Why should anyone buy what you sell? Brochure copy written with selling power, focuses on benefits to the customer, not features of the product or service. Of [...]

By | 2018-06-21T15:45:02+00:00 June 21st, 2018|News & Events|Comments Off on Summer is Hot! Your Sales Collateral Can Be Too!

Tips, Tricks and Trends – Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science

Good ads are works of art, as anyone in the field will tell you. But how do you make art out of Big Data? Hire a scientist. Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science

By | 2018-06-08T16:15:52+00:00 June 8th, 2018|Tips, Tricks, & Trends|Comments Off on Tips, Tricks and Trends – Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science

Tips, Tricks and Trends – GDPR is here!

General Data Protection Regulation is here! Are you up to speed with what it means for you and your business? Read this article for a good overview of what it means, common misconceptions, and how to comply with the new laws even if you aren’t in the EU. Europe's GDPR to Set New Standards in Data Protection and Privacy Law

By | 2018-06-01T19:01:50+00:00 June 1st, 2018|Tips, Tricks, & Trends|Comments Off on Tips, Tricks and Trends – GDPR is here!