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Marketers can effectively use sentimentality and nostalgia during this pandemic.  Read more in this article by Forbes READ HERE

Answer the 4 questions in this article by Harvard Business Review to develop a strong digital marketing strategy  READ HERE

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Harvard Business Review offers insight into making quick marketing decisions during rapid change.  Read the article HERE

Marketing In a Downturn By Robyn Sachs, President & CEO, RMR & Associates, Inc. There’s talk of a recession on the street and at the (virtual) office. Everyone has less money to spend. What were once considered necessities are now luxuries. What was once growth is now survival. And anyone with any sense is slashing their marketing budget. Right? Wrong. Absolutely wrong. In my experience, when your marketing budget is correctly spent, you can generate even greater return during lean economic times than during prosperous ones. You could even gain a permanent market advantage. So, before you panic, read on for three reasons now is the time to double down on your marketing efforts. Marketing works harder during a recession It’s true. The brave souls who stick to their advertising guns during a recession can gain even greater sales advantages than during easier times. Let’s look at it historically. A McGraw-Hill Research study of business-to-business advertisers, for example, showed that companies that maintained or increased their ad budgets during the 1981-82 recession reaped an eventual advantage of 256% higher sales over companies that cut spending. A similar study by Meldrum and Fewsmith, Inc. about the 1974-75 recession reinforced this finding. And a study by [...]

Use the 6 elements outlined in this article from Forbes to develop a great narrative for your company. Read the article HERE

Public Relations is especially important at times like these.  Read how in this article from Forbes HERE

Top Tips to Give Your Press Releases a Spring Cleaning By Robyn M. Sachs President, RMR & Associates, Inc. Even with the Coronavirus, spring is a time of renewal, and that inevitable drive to clean and refresh. However, spring cleaning isn’t just for closets and rooms around the house. Your business needs it, too – and your outward-facing communications vehicles are a great place to start. Here are a few tried-and-true tips to get your organization’s press releases into top shape this season: 1. Commit to a strategy. In a press release, focus, approach, and the logical presentation of information isn’t just preferable – it’s crucial to ensure you catch the attention of the editorial teams who are being inundated from all angles with other news at the same time. Additionally, your piece should focus on answering the questions “What’s in it for me?” and “Why should I care?” that Reporters will inevitably be asking. The sheer volume of information and spam that we have to filter through on a daily, even hourly, basis requires a strict emphasis on providing concise, focused data to communicate clearly and prevent the reader from simply scrolling to the next story. Remember that your [...]

Use the tips in this Forbes article to learn about standing out from your competition by starting with a look at your company from the inside READ HERE