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Use the tips in this Forbes article to learn about standing out from your competition by starting with a look at your company from the inside READ HERE

Use links to more info and the 3 steps outlined in this article by Inc. to sell a complex product READ HERE

Successfully promoting your business can go beyond using social media and blogs.  Read 14 tips in this Forbes article READ HERE

Marketing has played a key role in the success of the Direct-to-Consumer industry.  Forbes details the factors that have driven growth and how to succeed in this industry.  Read the article HERE

How to use PR to Build on Social Media Stardom By Robyn Sachs, President & CEO, RMR & Associates, Inc. Social media stardom brings its own brand of panache. Legions of followers and influencers affirm the value and credibility of your brand in digital channels. So why use PR to reinforce and grow your visibility? The truth is, PR is an essential element to not just build on the awareness you’ve already achieved, but to ensure your brand is primed for growth and has the staying power necessary to ensure you’re not just a passing trend on social media. The decision to implement a consistent, targeted public relations campaign is a key strategic move to help you leverage your brand for maximum visibility and awareness. Doing so helps you amplify the awareness you’ve built already and take it to the next level. If you’re curious about how to effectively leverage PR to achieve greater influence, add to your followers and mentions and create lasting growth, here are some top tips to consider: Lead with your expertise When you’re planning your PR campaign, ensure your company’s expertise and unique selling propositions (USPs) are center stage. The knowledge you and your team [...]

You've heard about the value of Search Engine Optimization. Read Forbes' article about the importance of ongoing SEO campaigns READ HERE

Influencers can make a big difference in the success of your brand.  Use the excellent information in this article by Inc.  READ HERE

    You don't have to be a big business to have successful marketing. Read more in this article from Inc. "3 Ways to Market Your Small Business on a Shoestring Budget" READ HERE

By Robyn Sachs, President & CEO, RMR & Associates, Inc. Many CEOs are constantly searching for that one perfect solution to increase revenue, and in the process, they're often bombarded with "can't miss" pitches. They go searching like Diogenes for an honest solution, but they end up becoming increasingly cynical as they realize that most solutions rarely work as promised. I believe the true solution is rooted in what W. Edwards Deming, noted proponent of quality control, reportedly said: “In God we trust, all others must bring data.” That is easier said than done, as prospects rarely report how they decide …or do they? If CEOs could measure the decision-making process of potential customers and acquired customers, they could gain a better understanding of how they could improve. The key lies in integrated sales and marketing teams that understand, measure and manage the sales funnel. The sales funnel is a series of distinct steps, often sequential, that lead a prospect to purchase a product or service. "Funnel management" maps the customer’s journey from not knowing anything about the company to spending money on the company’s product or service. The funnel can be the company’s own Diogenes journey — but a successful one. Companies [...]

Use these tips from Forbes to build a strong PR strategy to support the growth of your business.  Read the article HERE