Adapt Your Digital Marketing Strategy
Use the 5 tips in this article by Entrepreneur to adapt and reinvent your company's digital marketing strategy READ HERE
When Do 12 and 17 Go Together?
RMR & Associates Continues to Achieve Top Rankings on the 2020 Washington Business Journal Book of Lists The award-winning integrated marketing firm ranked #12 and #17 on the Top Public Relations Firms and Top Advertising Agencies Lists Rockville, MD – August 27, 2020 – RMR & Associates, Inc. (RMR) (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it has been recognized again for its industry leadership and expertise by The Washington Business Journal in its annual Book of Lists. RMR was ranked #12 on the Top Public Relations Firms and #17 on the Top Advertising Agency Lists for 2020. RMR’s extensive knowledge and industry leadership enables it to deliver value for clients in a results-driven approach that prioritizes achievement of their goals. RMR brings a combination of Social and traditional media and advertising strategies to play a key role in its clients’ growth and success. Key to its approach is selecting the correct marketing vehicles and creating an integrated campaign to target specific audiences matched directly to outcomes. The Washington Business Journal publishes its rankings of local companies by various categories, business types, and professional themes on an annual [...]
Affiliate Marketing
Use the tips in this Forbes article on Affiliate Marketing to include successful tactics and avoid pitfalls https://bit.ly/3kQwStH
Marketing During a Crisis
Your marketing needs updating during a disaster. Read more in this article from Inc. READ HERE
Current SEO & PR Practices
Follow the tips in this article by Entrepreneur to optimize your content and ensure it is seen READ HERE
Nail Your Next Media Interview for Maximum Business Benefits!
How to nail your next media interview and achieve maximum business benefits By Robyn Sachs, President & CEO of RMR & Associates, Inc. It’s time to harness the power of the media and make it work for you. The fact is, the media plays an important role in your business’ growth and long-term success. While interacting with reporters and editors may sometimes be intimidating, your best offense is a strong defense. That’s why you have to ensure that you and members of your staff who speak on behalf of your company are properly media trained. A positive relationship with the media pays off Effective media relations allow you to establish yourself and your company as a credible source. The media also acts as a powerful conduit to enable you to reach your target audiences and speak to timely issues, which shows that you are actively engaged in the current dialogue. Interviews are opportunities that allow you to: Define and clarify. Promote and protect. Bring your issue to life. Most importantly, in preparing for your media interview, it is critical to remember that the reporter wants a good story — and they are talking to you because they feel confident you [...]
Using Nostalgia in Marketing
Marketers can effectively use sentimentality and nostalgia during this pandemic. Read more in this article by Forbes READ HERE
Boost Your Social Media Marketing
Answer the 4 questions in this article by Harvard Business Review to develop a strong digital marketing strategy READ HERE
RMR’s client is offering highly reliable COVID-19 testing
RMR's client 20/20 GeneSystems is offering highly reliable COVID-19 testing to help companies open safely. Click for more information https://coronachecktest.com/employers/
Marketing During Rapid Change
Harvard Business Review offers insight into making quick marketing decisions during rapid change. Read the article HERE