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You may be considering Facebook advertising, but with so many options available it can be confusing.  Learn tips from a member of Hootsuite's brand team. How to Create the Perfect Facebook Ad in Minutes https://blog.hootsuite.com/perfect-ad-facebook-minutes/

The Power of 1:1 Marketing:  Networking By Robyn Sachs, President and CEO There’s no question that advertising and public relations – when done well – are essential, effective methods for reaching large groups of people, some of whom will become your customers.  But to be noticed, heard and remembered, nothing beats the power of 1:1 marketing. Now hold on just a second…I’m not suggesting you go door-to-door armed with your business cards and literature like an eager politician – though that is a type of 1:1 marketing.  And a powerful one at that!  Voters are far more likely to choose a candidate after they’ve met in person.  Why else would politicians go to such lengths to shake thousands of strange hands and cuddle scores of unknown babies? Networking at meetings and events. Why do you attend meetings and events?  If it were just to get and give information, email and the Internet are much less costly and time consuming.  You make the time and commit to the expense of attending meetings and events to be seen.  To meet face-to-face.  To be heard.  And most important, to be remembered. Meeting in person puts a face to your business.  But to be [...]

RMR & Associates Announces Continued Growth, Moves to #6 on The Washington Business Journal’s List of Top Public Relations Firms The award-winning integrated marketing firm continues to achieve new heights of growth and results for its clients and is constantly evolving to bring the most innovative services to the area’s fastest-growing companies Rockville, MD – August 23, 2018 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it continues to be highly ranked on The Washington Business Journal’s list of Top Public Relations Firms, up another spot to #6 from 2017.  The company will also be featured in the annual Book of Lists from The Washington Business Journal in December, 2018, marking its 11th consecutive year of ranking. RMR’s most recent growth is largely rooted in its expansion of value-added services to its existing client accounts, while continuing to expand its expertise to fast-growing companies across the metropolitan area. Additionally, the company has added to its team of experts with the goal of staying on the cutting edge of the latest innovations and approaches within the integrated marketing field in order to exert the greatest impact [...]

RMR’S Recommendations For Increasing The Productivity of Your Agency By Robyn Sachs, President and CEO of RMR & Associates I wrote this article for companies who wanted to find ways to increase the productivity of their advertising and public relations agencies. If you have never worked with an agency before, we would like to share our recommendations with you. Rest assured, our team will also counsel and guide you to ensure our new partnership is a success. 1. Create a working partnership. The principals and executives of your advertising and public relations agency have marketing communications expertise in a wide variety of businesses and industries. In order to make the most of this valuable resource, treat agency members as part of your company, and include them in the strategic planning process. Because agency executives can play a powerful role in creating and promoting your public image, help them to understand what makes your company and its products and services unique. 2. Eliminate the fear of failure. The real business of any advertising and public relations agency is creativity. To help your agency deliver, allow its professionals to push the edge of the creative or public relations envelope. Move away from conservatism because “we’ve never done [...]