Facebook can be a very effective tool to advertise your business! Here is a Forbes article that outlines some tips that can help your Facebook advertising campaigns to reach their full potential of effectiveness.Six Tips For An Effective Facebook Advertising Campaign
Twitter's character limit can be a blessing or a curse given what exactly you are trying to say and how few characters you are able to say it in. They recently just expanded their character limit to 280! Here is an interesting Forbes article discussing the pro's and con's of Twitter's character count expansion and how this change will impact how marketers will tweet from now on.Will Twitter's 280-Character Limit Change How Marketers Tweet? 12 Pros Weigh In
In this ever-changing world, we must not oppose change; instead, we must embrace it! Times are evolving and Public Relations is certainly changing with it. Read this Forbes article that discusses How To Optimize Your Public Relations In The Digital Age.
RMR & Associates Announces Banner Year, Record Growth The award-winning marketing firm launches new website to highlight new areas of services, expands its team and client base Rockville, MD – January 16, 2018 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announces today that it achieved a banner year for growth and evolution in 2017 as demonstrated by significant increases in its staff and clients, and the launch of its new, dynamic website. This recent growth the company has experienced in 2017 has been propelled by multiple expansions in its service offerings including: Sales/Marketing Integration; Telesales/Lead Qualification; Fundraising for Non-Profits; Expanded Digital/SEO Services; and Direct Response TV Services. In 2017, RMR added two full-time members to its in-house Public Relations team, Matt Potter and Lia Walton. Both in the Public Relations Coordinator role, Matt and Lia serve as vital parts of the organization’s day-to-day operations, while interfacing with clients and supporting key deliverable and account management functions. Matt Potter brings experience in impactful marketing and social media writing, and a passion for connecting ideas and messaging to key audiences through media relations. Lia Walton, in addition to [...]
Discover 6 Ways to Use Great Creative in 2018 to Gain the Attention of Your Market By Robyn M. Sachs Finish this sentence: "Certs with Retsyn gives you ___, ____, _____ ______ ___ ____." If you were able to supply the missing words "two, two, two mints in one," you are a living, breathing example of the effectiveness of advertising creative. This Certs breath mint ad ran decades ago, yet most people can still spout it off as if they had just viewed it this morning. This creative scored well because the message was concise, memorable, benefit-orientated, frequent and distinctly unique. Of those five attributes, being distinctly unique is the most important. “We're fighting for attention in a noisy world,” says RMR President Robyn Sachs. “Surveys show that readers, viewers and listeners give you only two-seconds to gain their attention. If you can't stop the reader, viewer or listener, you've wasted your investment and you've communicated nothing.” Before you start crafting jingles or designing creative, it's best to clearly define exactly what advertising truly is. Advertising is controlled communications designed to increase profits. Properly done, good advertising will increase brand preference, increase product trial and increase sales leads. All of which are [...]
Sparks Group and Walker & Dunlop were named a Top Workplace by The Washington Post!
Check out RMR's striking new web design for our happy client, BRMi, with easy-to-navigate landing pages that emphasizing their technology applications and expertise. Visit the web page here: BRMi
RMR is excited to announce the Big Brothers Big Sisters of the National Capital Area event, 2017 Bowl for Kids' Sake at Bowlero in Centreville, VA. Register your team of 6 for a fun-filled evening. 2017 Bowl for Kids' Sake - Bowlero Centreville, VA Where: Bowlero Centreville, VA 13814 Lee Highway, Centreville, VA 20120. When: June 9, 2017 from 6:30 PM - 8:30 PM Register Here! Come join us for a night of fun and games supporting a great cause! Register your team of 6 for 2 whole hours of unlimited bowling fun for just $1,200! With your full team, that's only $200 a player, which helps support a single One-To-One mentorship for an entire year! If interested in sponsorship, please contact Masada or Caiti for more info. You may also fundraise for this great event without creating a team, or make a one-time donation Here. For More Information, Please Contact: Masada Johnson - email@example.com | (240) 396-7001 Caiti Goodman - firstname.lastname@example.org | (202) 785-5583, ext. 21
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Award-Winning Integrated Marketing Firm Taps member of US Army Public Affairs Hall of Fame, former leader of Communications for Raytheon IDS and Chief of Communications for Large Military Non-Profit to Lead RMR’s New Cyber Communications and Non-Profit Business Lines Rockville, MD – March 29, 2017 - RMR & Associates, Inc. (www.rmr.com), one of the Washington DC Metropolitan Area’s leading integrated marketing, advertising, and public relations firms, announces today that it has tapped Guy Shields, a retired U.S. Army Colonel, US Army Public Affairs Hall of Fame member, former Senior Manager for Communications for Raytheon and Communications Director for one of the nation’s largest Military Non-Profits, to become its newest Senior Vice President. In his new role, Shields will hold multiple responsibilities, including leading RMR’s Cyber Communications and Crisis Communications offerings, its Military Non-Profit Marketing and Revenue Growth Strategy offerings, and Government Contractor Communications and Engagement services. This addition to the leadership team demonstrates the next step in RMR’s growth and evolution strategy in its continued mission to deliver the full spectrum of industry-leading marketing communications services to address its clients’ needs. With Shields’ addition to the team, RMR now offers Proactive Crisis Risk Assessment and Evaluation to achieve a powerful stance against [...]