RMR & Associates Announces Continued Growth, Moves to #6 on The Washington Business Journal’s List of Top Public Relations Firms The award-winning integrated marketing firm continues to achieve new heights of growth and results for its clients and is constantly evolving to bring the most innovative services to the area’s fastest-growing companies Rockville, MD – August 23, 2018 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it continues to be highly ranked on The Washington Business Journal’s list of Top Public Relations Firms, up another spot to #6 from 2017. The company will also be featured in the annual Book of Lists from The Washington Business Journal in December, 2018, marking its 11th consecutive year of ranking. RMR’s most recent growth is largely rooted in its expansion of value-added services to its existing client accounts, while continuing to expand its expertise to fast-growing companies across the metropolitan area. Additionally, the company has added to its team of experts with the goal of staying on the cutting edge of the latest innovations and approaches within the integrated marketing field in order to exert the greatest impact [...]
The growth of social media platforms has altered the world of PR as we know it. That is why as a PR professional you need to be flexible with your schedule and editorial calendar. A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar
Read this Small Business Trends Article discussing how "83% of Small Businesses Believe Their Digital Marketing is Working..."
RMR’S Recommendations For Increasing The Productivity of Your Agency By Robyn Sachs, President and CEO of RMR & Associates I wrote this article for companies who wanted to find ways to increase the productivity of their advertising and public relations agencies. If you have never worked with an agency before, we would like to share our recommendations with you. Rest assured, our team will also counsel and guide you to ensure our new partnership is a success. 1. Create a working partnership. The principals and executives of your advertising and public relations agency have marketing communications expertise in a wide variety of businesses and industries. In order to make the most of this valuable resource, treat agency members as part of your company, and include them in the strategic planning process. Because agency executives can play a powerful role in creating and promoting your public image, help them to understand what makes your company and its products and services unique. 2. Eliminate the fear of failure. The real business of any advertising and public relations agency is creativity. To help your agency deliver, allow its professionals to push the edge of the creative or public relations envelope. Move away from conservatism because “we’ve never done [...]
Bad luck with your marketing strategy? These tips could help! 10 Marketing Strategies to Fuel Your Business Growth
Instagram officially launched IGTV on Wednesday, a platform for longer form video content. Will this put a dent in YouTube’s dominance over web video? It's not TV, It's Instagram: New App Built For Longer Video
Eight Sure-Fire Steps to Better Sales Collateral By Robyn Sachs, President and CEO of RMR & Associates You're in a face-to-face meeting, and someone has asked for more information about your company, product, or service. This opportunity calls for good sales collateral. Forget the "nobody reads them" myth. The truth is a customer with a problem to solve will read your brochure to see if you can help. Sure, it takes a salesperson to close the deal on a big-ticket item or customized service; but powerful collateral keeps you in the running. Like websites, weak collateral can eliminate you before the first cut. So here are eight techniques guaranteed to put more selling power into your sales collateral. Start selling on the cover. A marketing brochure must answer the prospect's number one question: "What's in this for me?" Waste no time getting to the answer. Put a marketing message on the cover. If you can clearly and creatively express the main benefit, so much the better. Sell benefits, not features. Why should anyone buy what you sell? Brochure copy written with selling power, focuses on benefits to the customer, not features of the product or service. Of [...]
The IHOb stunt isn’t permanent, but what of its effects? There are at least two major lessons that you can take from this stunt: the power of branding and the importance of innovation. Is IHOb A Big Nothing Burger?
Tips, Tricks and Trends – Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science
Good ads are works of art, as anyone in the field will tell you. But how do you make art out of Big Data? Hire a scientist. Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science
General Data Protection Regulation is here! Are you up to speed with what it means for you and your business? Read this article for a good overview of what it means, common misconceptions, and how to comply with the new laws even if you aren’t in the EU. Europe's GDPR to Set New Standards in Data Protection and Privacy Law