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So far rmradmin has created 187 blog entries.

In Business, Back to School Means Back to Networking!

The Power of 1:1 Marketing:  Networking By Robyn Sachs, President and CEO There’s no question that advertising and public relations – when done well – are essential, effective methods for reaching large groups of people, some of whom will become your customers.  But to be noticed, heard and remembered, nothing beats the power of 1:1 marketing. Now hold on just a second…I’m not suggesting you go door-to-door armed with your business cards and literature like an eager politician – though that is a type of 1:1 marketing.  And a powerful one at that!  Voters are far more likely to choose a candidate after they’ve met in person.  Why else would politicians go to such lengths to shake thousands of strange hands and cuddle scores of unknown babies? Networking at meetings and events. Why do you attend meetings and events?  If it were just to get and give information, email and the Internet are much less costly and time consuming.  You make the time and commit to the expense of attending meetings and events to be seen.  To meet face-to-face.  To be heard.  And most important, to be remembered. Meeting in person puts a face to your business.  But to be [...]

By |2018-09-20T17:05:30+00:00September 20th, 2018|News & Events|Comments Off on In Business, Back to School Means Back to Networking!

Tips, Tricks, and Trends – 7 PR Tools That Will Help You Earn And Track Media Attention

As the world of public relations evolves, so do the tools necessary for success. Check out these 7 useful tools to help any public relations company achieve their goals! Click the Forbes article below to read more! 7 PR Tools That Will Help You Earn And Track Media Attention  

By |2018-08-29T18:30:20+00:00August 29th, 2018|Tips, Tricks, & Trends|Comments Off on Tips, Tricks, and Trends – 7 PR Tools That Will Help You Earn And Track Media Attention

RMR & Associates Moves Up To #6!

RMR & Associates Announces Continued Growth, Moves to #6 on The Washington Business Journal’s List of Top Public Relations Firms The award-winning integrated marketing firm continues to achieve new heights of growth and results for its clients and is constantly evolving to bring the most innovative services to the area’s fastest-growing companies Rockville, MD – August 23, 2018 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it continues to be highly ranked on The Washington Business Journal’s list of Top Public Relations Firms, up another spot to #6 from 2017.  The company will also be featured in the annual Book of Lists from The Washington Business Journal in December, 2018, marking its 11th consecutive year of ranking. RMR’s most recent growth is largely rooted in its expansion of value-added services to its existing client accounts, while continuing to expand its expertise to fast-growing companies across the metropolitan area. Additionally, the company has added to its team of experts with the goal of staying on the cutting edge of the latest innovations and approaches within the integrated marketing field in order to exert the greatest impact [...]

By |2018-08-24T17:57:07+00:00August 24th, 2018|News & Events|Comments Off on RMR & Associates Moves Up To #6!

Tips, Tricks & Trends – A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar

The growth of social media platforms has altered the world of PR as we know it. That is why as a PR professional you need to be flexible with your schedule and editorial calendar. A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar

By |2018-08-17T17:25:23+00:00August 17th, 2018|Tips, Tricks, & Trends|Comments Off on Tips, Tricks & Trends – A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar

RMR’S Recommendations For Increasing The Productivity of Your Agency

RMR’S Recommendations For Increasing The Productivity of Your Agency By Robyn Sachs, President and CEO of RMR & Associates I wrote this article for companies who wanted to find ways to increase the productivity of their advertising and public relations agencies. If you have never worked with an agency before, we would like to share our recommendations with you. Rest assured, our team will also counsel and guide you to ensure our new partnership is a success. 1. Create a working partnership. The principals and executives of your advertising and public relations agency have marketing communications expertise in a wide variety of businesses and industries. In order to make the most of this valuable resource, treat agency members as part of your company, and include them in the strategic planning process. Because agency executives can play a powerful role in creating and promoting your public image, help them to understand what makes your company and its products and services unique. 2. Eliminate the fear of failure. The real business of any advertising and public relations agency is creativity. To help your agency deliver, allow its professionals to push the edge of the creative or public relations envelope. Move away from conservatism because “we’ve never done [...]

By |2018-07-24T16:57:03+00:00July 24th, 2018|News & Events|Comments Off on RMR’S Recommendations For Increasing The Productivity of Your Agency

Summer is Hot! Your Sales Collateral Can Be Too!

Eight Sure-Fire Steps to Better Sales Collateral By Robyn Sachs, President and CEO of RMR & Associates   You're in a face-to-face meeting, and someone has asked for more information about your company, product, or service. This opportunity calls for good sales collateral. Forget the "nobody reads them" myth. The truth is a customer with a problem to solve will read your brochure to see if you can help. Sure, it takes a salesperson to close the deal on a big-ticket item or customized service; but powerful collateral keeps you in the running. Like websites, weak collateral can eliminate you before the first cut. So here are eight techniques guaranteed to put more selling power into your sales collateral.   Start selling on the cover. A marketing brochure must answer the prospect's number one question: "What's in this for me?" Waste no time getting to the answer. Put a marketing message on the cover. If you can clearly and creatively express the main benefit, so much the better.   Sell benefits, not features. Why should anyone buy what you sell? Brochure copy written with selling power, focuses on benefits to the customer, not features of the product or service. Of [...]

By |2018-06-21T15:45:02+00:00June 21st, 2018|News & Events|Comments Off on Summer is Hot! Your Sales Collateral Can Be Too!