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Convert sales leads using PR: It’s easier than you think

Convert sales leads using PR: It’s easier than you think By Robyn Sachs, President & CEO of RMR & Associates The COVID-19 pandemic has brought a number of unexpected challenges and opportunities for businesses across industries, one of the biggest being the abrupt rise of the remote workforce. As organizations grapple with these rapidly evolving changes, new questions arise about how to maximize efforts and ensure continued growth. I recently had a client ask me how to generate leads from all of the great PR opportunities generated over the past few months. While the world has changed dramatically in a short time, some key tenets hold true. Now more than ever, investing in a consistent, targeted PR campaign is not just positive for brand awareness and recognition, but it’s also a great way to generate sales leads for your business. It’s not just for ‘air cover’ You may have heard PR referred to as "air cover," or a corollary activity that is helpful when used in conjunction with other marketing vehicles. This is true; however, the benefits that this "air cover" generate, including positive exposure, thought leadership positioning and increased visibility for your expertise, are extremely valuable to your company’s [...]

By |2020-10-02T18:02:48+00:00October 2nd, 2020|News & Events|Comments Off on Convert sales leads using PR: It’s easier than you think

When Do 12 and 17 Go Together?

RMR & Associates Continues to Achieve Top Rankings on the 2020 Washington Business Journal Book of Lists The award-winning integrated marketing firm ranked #12 and #17 on the Top Public Relations Firms and Top Advertising Agencies Lists Rockville, MD – August 27, 2020 – RMR & Associates, Inc. (RMR) (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it has been recognized again for its industry leadership and expertise by The Washington Business Journal in its annual Book of Lists. RMR was ranked #12 on the Top Public Relations Firms and #17 on the Top Advertising Agency Lists for 2020. RMR’s extensive knowledge and industry leadership enables it to deliver value for clients in a results-driven approach that prioritizes achievement of their goals. RMR brings a combination of Social and traditional media and advertising strategies to play a key role in its clients’ growth and success. Key to its approach is selecting the correct marketing vehicles and creating an integrated campaign to target specific audiences matched directly to outcomes. The Washington Business Journal publishes its rankings of local companies by various categories, business types, and professional themes on an annual [...]

By |2020-08-31T15:25:37+00:00August 31st, 2020|News & Events|Comments Off on When Do 12 and 17 Go Together?

Affiliate Marketing

Use the tips in this Forbes article on Affiliate Marketing to include successful tactics and avoid pitfalls https://bit.ly/3kQwStH

By |2020-08-17T17:06:19+00:00August 17th, 2020|News & Events|Comments Off on Affiliate Marketing

Nail Your Next Media Interview for Maximum Business Benefits!

How to nail your next media interview and achieve maximum business benefits By Robyn Sachs, President & CEO of RMR & Associates, Inc. It’s time to harness the power of the media and make it work for you. The fact is, the media plays an important role in your business’ growth and long-term success. While interacting with reporters and editors may sometimes be intimidating, your best offense is a strong defense. That’s why you have to ensure that you and members of your staff who speak on behalf of your company are properly media trained. A positive relationship with the media pays off Effective media relations allow you to establish yourself and your company as a credible source. The media also acts as a powerful conduit to enable you to reach your target audiences and speak to timely issues, which shows that you are actively engaged in the current dialogue. Interviews are opportunities that allow you to: Define and clarify. Promote and protect. Bring your issue to life. Most importantly, in preparing for your media interview, it is critical to remember that the reporter wants a good story — and they are talking to you because they feel confident you [...]

By |2020-07-22T14:27:05+00:00July 22nd, 2020|News & Events|Comments Off on Nail Your Next Media Interview for Maximum Business Benefits!
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