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So far rmradmin has created 266 blog entries.

Paid or Organic Marketing?

It's clear that marketing is a key to brand awareness.  But, is paid or organic marketing better to reach those goals? Read the insights in this article in Forbes READ HERE

By |2021-03-31T18:22:21+00:00March 31st, 2021|News & Events|Comments Off on Paid or Organic Marketing?

Time for a tune-up? Top tips to improve your email marketing engine in 2021

Email marketing is a powerful engine that drives visibility and cultivates prospects consistently over time, but it doesn’t run on autopilot. Effective email campaigns require regular maintenance and adjustment to perform at top efficiency and impact. Our team regularly discusses strategies to help clients maximize their email marketing efforts, and these are some tried-and-true tips to give your email marketing engine an overhaul and ensure it drives smoothly. Look under the hood. To get a clear sense of how your email marketing program is or isn’t working for your organization, assess the following: Frequency:How many emails are you sending out on a weekly and monthly basis? Are the numbers consistent week to week and month to month, or are they lopsided? Impact:Are your emails being opened and read by your target audiences? Review your open-rate data against the size of your overall distribution list to get a feel for how your emails typically perform and if certain subjects or types of distributions seem to be read by the most people. That can be an indicator of where to focus going forward. Clean up your lists. Just like the engine of a car, dirt and grime, in the form of incorrect [...]

By |2021-02-26T15:34:02+00:00February 26th, 2021|News & Events|Comments Off on Time for a tune-up? Top tips to improve your email marketing engine in 2021
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