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Could marketing with AI help you gain a competitive advantage? By Robyn Sachs, President & CEO of RMR & Associates, Inc. Everyone’s talking about it! Generative AI: an emerging, disruptive technology already affecting the way you do business. Can AI immediately help you gain a competitive advantage when it comes to marketing, PR and media relations? Let’s examine that question. Generative AI can be a valuable tool for creating and generating new, customized content such as text, images and music. It can tell stories and even craft jokes. In marketing, AI involves training machine learning models to recognize patterns in your data. Then it generates new content that has a similar style and structure. Sometimes the resulting content can be leveraged as is. Other times the content is more suited to be a starting point to help your employees become more efficient and creative. This article, for example, was written after research using AI tools, but the piece came together better written by a person. In marketing, PR and media relations, companies are racing to find or develop solutions that will help both their customers and their own businesses. AI can increase your operating efficiencies by raising the top line, finding [...]

Ready to take the next step in your business growth journey? You'll first need to decide how you want to expand. Evaluate your personal and professional goals to determine what model of growth works best for your business. READ MORE

Businesses can benefit from cultivating the "infinity loop" with purchasers as opposed to the traditional sales funnel model. READ MORE

Growing a business in the midst of a recession is challenging, but it also presents new opportunities: less competition and new consumer trends. Check out these four ways to capitalize on the unique opportunities recession presents, HERE.

Business is rarely smooth sailing, so what should you focus on in a lull? Surround yourself with skilled employees and diversify projects to keep your company focused on results and getting through the rough patch. More tips: READ HERE

For aspiring entrepreneurs, business success starts with having clear goals and being able to identify opportunities. Master these skills over the next five years to gain an edge over your competition, read more here: bit.ly/3O53OhA

RMR & Associates accepted for renewed membership into Washington Business Journal Leadership Trust Washington Business Journal Leadership Trust is a vetted community for top business decision makers in Greater Washington. Potomac, MD – August 11, 2023 – Robyn Sachs, RMR & Associates, Inc., a respected business owner well-known for her insight and keen knowledge of marketing techniques, has been accepted for renewed membership into Washington Business Journal Leadership Trust, a vetted community for influential business leaders, executives and entrepreneurs in Greater Washington. Robyn Sachs was chosen for membership by the Washington Business Journal Leadership Trust selection committee due to her experience, leadership and influence in the local business landscape and beyond. With Robyn Sachs as President & CEO, RMR has earned a reputation for aggressive campaigns that produce measurable results for a diverse client base. “The Washington area’s thriving business community is powered by leaders like Robyn Sachs,” said Peter Abrahams, president and publisher of the Washington Business Journal. “We’re honored to be creating a space where the region’s business influencers come together to increase their impact on the community, build their businesses and connect with and strengthen one another.” As a member, Robyn Sachs will continue to have opportunities [...]

When focusing on marketing in a recession, it can be hard to plan for the future. As national markets begin to bounce back, check out these four recession-resistant marketing strategies to jumpstart your company from a slow season. CLICK HERE

Marketing on a budget can be difficult, especially if the budget is company provided. Maintain a high level of production with fewer funds. Narrow your scope and audience, and phase projects efficiently. Read more tips here.

A slow economy often requires re-prioritizing goals and resources, but don't cut your marketing budget. Instead, develop creative strategies using social media and other marketing mediums to create a recession-proof plan. Read more here.