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So far rmradmin has created 184 blog entries.

Building TRUST To Make the Sale

Building TRUST to Make the Sale By Robyn Sachs, President and CEO of RMR & Associates   Imagine that you are shopping – it doesn’t matter whether your grocery shopping or preparing to buy large, high-tech office equipment – and you have the choice of buying from a well-known company with a good reputation, or one you’ve neither seen nor heard of before. Which one would you choose? Whether you’re deciding on a box of cereal or a high-end car, your choice is clear. People want to do business with someone they trust. And you can’t trust someone you’ve never heard of, can you? Build their TRUST to make the sale If your company’s name isn’t on the tips of your buyer’s tongues, how do you gain their trust so they’ll buy from you? Fortunately, this isn’t the puzzle it may seem to be. In marketing, we know the formula for building trust: Consistency of Message + Consistency of Frequency over Time = TRUST Or, simply put, consistency over time builds trust. Determine your most compelling message for your target audience. Then, regardless of the media you decide to use, get that message in front of your audience on a regular basis over a period of time. This [...]

By |2018-05-24T15:35:01+00:00May 23rd, 2018|News & Events|Comments Off on Building TRUST To Make the Sale

RMR Rollers go to Junior Achievement’s Bowl-A-Thon

The RMR Rollers had a blast at the Junior Acheievment Bowl-a-thon! Our very own Matt Potter won the High Roller-Male award for highest score of all the men that night. Great time, great fundraiser, great cause. Check out some photos from the event here.  

By |2018-05-18T17:42:20+00:00May 18th, 2018|News & Events|Comments Off on RMR Rollers go to Junior Achievement’s Bowl-A-Thon

Tips, Tricks & Trends – Marketing

Email marketing is tough. Susan Gunelis, CEO of KeSplash Creative Inc. weighs in on four easy was to increase responses and sign ups to your email forms. Check out this Entrepreneur article. 4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms  

By |2018-05-16T19:07:39+00:00May 16th, 2018|Tips, Tricks, & Trends|Comments Off on Tips, Tricks & Trends – Marketing

Tips, Tricks & Trends: Social Media & PR

Make sure you are utilizing social media as part of your Public Relations strategy! Here is a Small Business Trends article discussing 10 tips they have on utilizing social media as a Public Relations tool. 10 Expert Tips for Using Social Media as a Public Relations Tool

By |2018-05-10T14:10:45+00:00May 10th, 2018|Tips, Tricks, & Trends|Comments Off on Tips, Tricks & Trends: Social Media & PR

Typo’s Happen

Embarrassing and sly, how do these typos somehow always get past our eye? By Robyn Sachs, President and CEO of RMR & Associates   Ode to the Typographical Error... ’Till the forms are on the press, it is strange how still it keeps. It shrinks down in a corner, and it never stirs or peeps – That typographical error, too small for human eyes – ’Till the ink is on the paper, when it grows to mountain size. The boss, he stares with horror, then he grabs his hair and groans; The copyreader drops his head upon his hands and moans. The remainder of the issue may be clean as clean can be, But the typographical error is the only thing you see. — Anonymous   In our proofreading experience at RMR, we have seen how your "mind’s eye" corrects typographical errors. With this amazing brain, we've found that the three most important proofreading tactics are to: Read aloud Proof changes on a document with a second person to confirm edits/ corrections have been made Always spellcheck and grammarcheck Read on to learn RMR’s Official Proofreading System that has been very successful for over 25 years. RMR’s Official Proofreading System [...]

By |2018-05-08T14:43:00+00:00May 8th, 2018|News & Events|Comments Off on Typo’s Happen

Tips, Tricks & Trends – Digital Marketing

What are we seeing now and what can we expect to continue to see in the Digital Marketing world? Check out this LinkedIn article listing out 20 Digital Marketing trends you should be looking out for. Top 20 Digital Marketing Trends To Watch In 2018 And Beyond  

By |2018-05-01T21:28:18+00:00May 1st, 2018|Tips, Tricks, & Trends|Comments Off on Tips, Tricks & Trends – Digital Marketing