How to use PR to Build on Social Media Stardom
How to use PR to Build on Social Media Stardom By Robyn Sachs, President & CEO, RMR & Associates, Inc. Social media stardom brings its own brand of panache. Legions of followers and influencers affirm the value and credibility of your brand in digital channels. So why use PR to reinforce and grow your visibility? The truth is, PR is an essential element to not just build on the awareness you’ve already achieved, but to ensure your brand is primed for growth and has the staying power necessary to ensure you’re not just a passing trend on social media. The decision to implement a consistent, targeted public relations campaign is a key strategic move to help you leverage your brand for maximum visibility and awareness. Doing so helps you amplify the awareness you’ve built already and take it to the next level. If you’re curious about how to effectively leverage PR to achieve greater influence, add to your followers and mentions and create lasting growth, here are some top tips to consider: Lead with your expertise When you’re planning your PR campaign, ensure your company’s expertise and unique selling propositions (USPs) are center stage. The knowledge you and your team [...]