Current SEO & PR Practices
Follow the tips in this article by Entrepreneur to optimize your content and ensure it is seen READ HERE
Nail Your Next Media Interview for Maximum Business Benefits!
How to nail your next media interview and achieve maximum business benefits By Robyn Sachs, President & CEO of RMR & Associates, Inc. It’s time to harness the power of the media and make it work for you. The fact is, the media plays an important role in your business’ growth and long-term success. While interacting with reporters and editors may sometimes be intimidating, your best offense is a strong defense. That’s why you have to ensure that you and members of your staff who speak on behalf of your company are properly media trained. A positive relationship with the media pays off Effective media relations allow you to establish yourself and your company as a credible source. The media also acts as a powerful conduit to enable you to reach your target audiences and speak to timely issues, which shows that you are actively engaged in the current dialogue. Interviews are opportunities that allow you to: Define and clarify. Promote and protect. Bring your issue to life. Most importantly, in preparing for your media interview, it is critical to remember that the reporter wants a good story — and they are talking to you because they feel confident you [...]
Using Nostalgia in Marketing
Marketers can effectively use sentimentality and nostalgia during this pandemic. Read more in this article by Forbes READ HERE