6 Important PR Elements
Use the 6 elements outlined in this article from Forbes to develop a great narrative for your company. Read the article HERE
How PR is Important – Especially Now
Public Relations is especially important at times like these. Read how in this article from Forbes HERE
Spring Cleaning for Your Press Releases
Top Tips to Give Your Press Releases a Spring Cleaning By Robyn M. Sachs President, RMR & Associates, Inc. Even with the Coronavirus, spring is a time of renewal, and that inevitable drive to clean and refresh. However, spring cleaning isn’t just for closets and rooms around the house. Your business needs it, too – and your outward-facing communications vehicles are a great place to start. Here are a few tried-and-true tips to get your organization’s press releases into top shape this season: 1. Commit to a strategy. In a press release, focus, approach, and the logical presentation of information isn’t just preferable – it’s crucial to ensure you catch the attention of the editorial teams who are being inundated from all angles with other news at the same time. Additionally, your piece should focus on answering the questions “What’s in it for me?” and “Why should I care?” that Reporters will inevitably be asking. The sheer volume of information and spam that we have to filter through on a daily, even hourly, basis requires a strict emphasis on providing concise, focused data to communicate clearly and prevent the reader from simply scrolling to the next story. Remember that your [...]
Stand Out From Your Competition
Use the tips in this Forbes article to learn about standing out from your competition by starting with a look at your company from the inside READ HERE
Selling a Complex Product
Use links to more info and the 3 steps outlined in this article by Inc. to sell a complex product READ HERE
How To Promote Your Business
Successfully promoting your business can go beyond using social media and blogs. Read 14 tips in this Forbes article READ HERE
Using Marketing to Boost Direct-to-Consumer Sales
Marketing has played a key role in the success of the Direct-to-Consumer industry. Forbes details the factors that have driven growth and how to succeed in this industry. Read the article HERE
How to use PR to Build on Social Media Stardom
How to use PR to Build on Social Media Stardom By Robyn Sachs, President & CEO, RMR & Associates, Inc. Social media stardom brings its own brand of panache. Legions of followers and influencers affirm the value and credibility of your brand in digital channels. So why use PR to reinforce and grow your visibility? The truth is, PR is an essential element to not just build on the awareness you’ve already achieved, but to ensure your brand is primed for growth and has the staying power necessary to ensure you’re not just a passing trend on social media. The decision to implement a consistent, targeted public relations campaign is a key strategic move to help you leverage your brand for maximum visibility and awareness. Doing so helps you amplify the awareness you’ve built already and take it to the next level. If you’re curious about how to effectively leverage PR to achieve greater influence, add to your followers and mentions and create lasting growth, here are some top tips to consider: Lead with your expertise When you’re planning your PR campaign, ensure your company’s expertise and unique selling propositions (USPs) are center stage. The knowledge you and your team [...]
Implementing SEO Campaigns
You've heard about the value of Search Engine Optimization. Read Forbes' article about the importance of ongoing SEO campaigns READ HERE
Marketing Through Influencers
Influencers can make a big difference in the success of your brand. Use the excellent information in this article by Inc. READ HERE