Yearly Archives: 2021

How to get the most from your content in a fragmented media market

In an extremely fragmented media marketplace, it’s more important than ever to maximize your PR content and visibility in your targeted channels to ensure they are working their hardest for you. Read more in my latest article featured in Washington Business Journal Leadership Trust. READ HERE

By |2021-08-05T15:22:50+00:00August 5th, 2021|News & Events|Comments Off on How to get the most from your content in a fragmented media market

How to grow your brand with video marketing

By Robyn Sachs, President & CEO of RMR & Associates In 2021, it's more challenging than ever before for businesses of all sizes to stand out from their competition. This is precisely why marketing and branding have become essential aspects of any successful business operating plan. At the same time, video marketing has become one of the best and most effective strategies for helping brands connect with and grow their global audiences. Let's take a look at video marketing and how you can use it to grow your business. Building brand awareness If your brand or business is just getting started, you have a long way to go before your company will be a household name. However, video marketing represents one of the best ways to build brand awareness and get your name in front of the people who are most likely to buy from you. Videos — from silent pictures to sitcoms and TV shows to blockbuster films — have always been a leading form of entertainment. Therefore, by leveraging video marketing, you can entertain and indulge your potential customers with a form of media that they've always loved. Plus, you can go about it in a fun and exciting way! It's [...]

By |2021-07-14T16:30:32+00:00July 14th, 2021|News & Events|Comments Off on How to grow your brand with video marketing

Creating a Marketing Plan

A great marketing plan is key to business success. Use the 7 tips in the article in Business News Daily achieve engagement and fuel growth.  READ HERE

By |2021-06-10T18:05:58+00:00June 10th, 2021|News & Events|Comments Off on Creating a Marketing Plan
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