The Benefits of Email Marketing
Email marketing has a lot to offer. Read more in this great article in Business News Daily. READ HERE
Use PR to Increase Consumer Trust
PR is one of the most cost-effective ways to increase sales. Use the tips in this article in Forbes READ HERE
Who Is Your Target Audience?
Use the research-based approach in this article in Inc. to determine your target audience. READ HERE
Digital Marketing Trends
Leverage the tech trends detailed in this article in Business News Daily for your company's digital marketing READ HERE
CRM vs. Marketing Automation
CRM and marketing automation have key differences. Learn more in this article in Business News Daily. READ HERE
Paid or Organic Marketing?
It's clear that marketing is a key to brand awareness. But, is paid or organic marketing better to reach those goals? Read the insights in this article in Forbes READ HERE
Setting Your PPC Budget
Use the tips in this article in Inc. to set and monitor your PPC budget READ HERE
Streamline Your Marketing Reports
Use the tips in this article in Inc. to learn how to track and report the right information. READ HERE
Time for a tune-up? Top tips to improve your email marketing engine in 2021
Email marketing is a powerful engine that drives visibility and cultivates prospects consistently over time, but it doesn’t run on autopilot. Effective email campaigns require regular maintenance and adjustment to perform at top efficiency and impact. Our team regularly discusses strategies to help clients maximize their email marketing efforts, and these are some tried-and-true tips to give your email marketing engine an overhaul and ensure it drives smoothly. Look under the hood. To get a clear sense of how your email marketing program is or isn’t working for your organization, assess the following: Frequency:How many emails are you sending out on a weekly and monthly basis? Are the numbers consistent week to week and month to month, or are they lopsided? Impact:Are your emails being opened and read by your target audiences? Review your open-rate data against the size of your overall distribution list to get a feel for how your emails typically perform and if certain subjects or types of distributions seem to be read by the most people. That can be an indicator of where to focus going forward. Clean up your lists. Just like the engine of a car, dirt and grime, in the form of incorrect [...]
Marketing Strategies in a Recession
Use the marketing strategies detailed in this article in Forbes to come out of the recession stronger READ HERE