2024 Business Planning
Now is the time for 2024 business planning. Consider using Generative AI and the prompts in this article in Forbes to develop strategies that are more creative and solve market and business challenges. https://bit.ly/48y545r
Emotions to Include and Avoid in Marketing
Emotions influence brand and sales, so some emotions should be included in your marketing and some avoided. Follow the guide in this article in Search Engine Journal to tailor the emotions in your marketing to your specific audience. https://bit.ly/3uZZqdN
AI and Branding
Strong branding has always impacted brand recognition and trust with your customer. Now AI tools can build a cohesive brand identity. Read more in Forbes: https://bit.ly/3RF7zxi
Communicators vs Communications Leaders
Leaders have the skills to communicate strategically during times of ambiguity. Learn more in PR Daily: https://bit.ly/3uO2xFH
Content Marketing Analytics
Setting a framework for content marketing analytics helps a company understand if methods are working. Focus on unambiguous, shared objectives and tools for progress measurement. Read more in Search Engine Journal https://bit.ly/3Tt6olZ