Marketing to Millennials
Millennials have strong buying power and successfully marketing to them takes specific strategy. Learn more in this article in Search Engine Journal. READ HERE
Business Negotiating
Negotiation training is a valuable addition to your skill set, as it can be applied to many other aspects of business. Growth, collaboration and compromise are all foundational skills both in negotiations and the workplace. READ HERE
Explainer Stories
A good explainer story helps readers understand a complex topic. Use the tips in this article in PR Daily to write a great piece. READ HERE
Effective Lead Generation
Looking for ways to effectively increase lead generation? Entrepreneur cites five tactics to perfect lead generation using LinkedIn, including target audience profile assessments, using LinkedIn's advertising services, and more. More tips: bit.ly/47Huyhb
A New Sales Funnel Approach
The traditional sales funnel doesn’t bring the same results in this digital world. Use “growth marketing” to connect with consumers and hold their attention. READ HERE
Planning for 2024
As we approach the end of 2023, business owners should be gearing up for Q1 of 2024. Devise plans with backup arrangements, attend to what you want to strengthen in the next year, and remember to have fun with it. Read all five tips HERE.
Marketing with AI
Could marketing with AI help you gain a competitive advantage? By Robyn Sachs, President & CEO of RMR & Associates, Inc. Everyone’s talking about it! Generative AI: an emerging, disruptive technology already affecting the way you do business. Can AI immediately help you gain a competitive advantage when it comes to marketing, PR and media relations? Let’s examine that question. Generative AI can be a valuable tool for creating and generating new, customized content such as text, images and music. It can tell stories and even craft jokes. In marketing, AI involves training machine learning models to recognize patterns in your data. Then it generates new content that has a similar style and structure. Sometimes the resulting content can be leveraged as is. Other times the content is more suited to be a starting point to help your employees become more efficient and creative. This article, for example, was written after research using AI tools, but the piece came together better written by a person. In marketing, PR and media relations, companies are racing to find or develop solutions that will help both their customers and their own businesses. AI can increase your operating efficiencies by raising the top line, finding [...]
Choosing a Format for Growth
Ready to take the next step in your business growth journey? You'll first need to decide how you want to expand. Evaluate your personal and professional goals to determine what model of growth works best for your business. READ MORE
The Infinity Loop
Businesses can benefit from cultivating the "infinity loop" with purchasers as opposed to the traditional sales funnel model. READ MORE
Business Growth in a Recession
Growing a business in the midst of a recession is challenging, but it also presents new opportunities: less competition and new consumer trends. Check out these four ways to capitalize on the unique opportunities recession presents, HERE.