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Marketing using the creator economy brings huge potential by engaging the audience. But, authenticity is important, so use the tips in this article in Forbes to partner with the right influencers. https://bit.ly/3SpFv17

Marketers are constantly pressured to try the latest trend or platform. Follow the tips in this article in Social Media Examiner to actually use constraints to unlock creative thinking instead of being overwhelmed. https://bit.ly/42kGNy1

Review the list of the most used words in PR and Communications in 2023 and consider if they should be included in your outreach in 2024. https://bit.ly/48CcF3c

It's time to revisit your communications practices. PR Daily details 4 bad habits to avoid. Read more: https://bit.ly/3TTzR8x

Great leaders drive organizational growth. Use the techniques in this article in Entrepreneur to create a business environment where leaders flourish. https://bit.ly/41LBIyg

Now is the time for 2024 business planning. Consider using Generative AI and the prompts in this article in Forbes to develop strategies that are more creative and solve market and business challenges. https://bit.ly/48y545r

Emotions influence brand and sales, so some emotions should be included in your marketing and some avoided. Follow the guide in this article in Search Engine Journal to tailor the emotions in your marketing to your specific audience. https://bit.ly/3uZZqdN

Strong branding has always impacted brand recognition and trust with your customer. Now AI tools can build a cohesive brand identity. Read more in Forbes: https://bit.ly/3RF7zxi

Leaders have the skills to communicate strategically during times of ambiguity. Learn more in PR Daily: https://bit.ly/3uO2xFH

Setting a framework for content marketing analytics helps a company understand if methods are working. Focus on unambiguous, shared objectives and tools for progress measurement. Read more in Search Engine Journal https://bit.ly/3Tt6olZ