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By Robyn Sachs, President & CEO of RMR & Associates Marketing your business in a digital landscape requires new channels and methods to engage target audiences and convey your message. If you’re not familiar with podcasting and the tremendous benefits it can offer to your business, there’s never been a better time. Far from a new tool, podcasting has become a central strategy to build brand awareness and thought leadership positioning. Don’t wait any longer and miss out on what having a podcast can do for you and your business. Here are just a few of the benefits you’ll likely see. Brand yourself as a thought leader and build trust Incorporating podcasts into your larger marketing strategy is a great way to cement your status as an expert and luminary in your industry. You have the ability to speak on a specific topic on a platform that you control, and the continued visibility you establish by regularly podcasting on timely topics affecting your industry and customers earns you recognition and trust that can lead to growth through new clients and referrals, as well as other related opportunities to build your brand, such as contributed articles and press interviews. Make more [...]

Use the 4 tips in this article in Inc. to best market your business. READ HERE

Use the tips in this article in Forbes to optimize your startup's first-time marketing budget. READ HERE

Use the 4 metrics detailed in this article in Forbes to maximize your video marketing efforts.  Forbes Article

  Use the PR tips in this article in Forbes to get exposure with the right audience and gain their trust. CLICK TO READ

RMR & Associates Hits a Double Header to Achieve Top Rankings on the 2021 Washington Business Journal Book of Lists The award-winning integrated marketing firm ranked #11 and #17 on the Top Public Relations Firms and Top Advertising Agencies Lists Rockville, MD – August 12, 2021 – RMR & Associates, Inc. (RMR) (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it has been recognized again for its industry leadership and expertise by The Washington Business Journal in its annual Book of Lists. RMR was ranked #11 on the Top Public Relations Firms and #17 on the Top Advertising Agency Lists for 2021. RMR’s extensive knowledge and industry leadership enables it to deliver value for clients in a results-driven approach that prioritizes achievement of their goals. RMR brings a combination of social and traditional media and advertising strategies to play a key role in its clients’ growth and success. Key to its approach is selecting the correct marketing vehicles and creating an integrated campaign to target specific audiences matched directly to outcomes. The Washington Business Journal publishes its rankings of local companies by various categories, business types, and professional themes [...]

In an extremely fragmented media marketplace, it’s more important than ever to maximize your PR content and visibility in your targeted channels to ensure they are working their hardest for you. Read more in my latest article featured in Washington Business Journal Leadership Trust. READ HERE

Use the tips in this Forbes article to update your pitching to journalists so your story gets covered.  READ HERE

Use the tips in this article in PR News to build business relationships and network during pandemic READ HERE

By Robyn Sachs, President & CEO of RMR & Associates In 2021, it's more challenging than ever before for businesses of all sizes to stand out from their competition. This is precisely why marketing and branding have become essential aspects of any successful business operating plan. At the same time, video marketing has become one of the best and most effective strategies for helping brands connect with and grow their global audiences. Let's take a look at video marketing and how you can use it to grow your business. Building brand awareness If your brand or business is just getting started, you have a long way to go before your company will be a household name. However, video marketing represents one of the best ways to build brand awareness and get your name in front of the people who are most likely to buy from you. Videos — from silent pictures to sitcoms and TV shows to blockbuster films — have always been a leading form of entertainment. Therefore, by leveraging video marketing, you can entertain and indulge your potential customers with a form of media that they've always loved. Plus, you can go about it in a fun and exciting way! It's [...]