Don’t Pause Your PR Program During Pandemic
It may seem necessary to pause your PR program during pandemic. This article in Forbes explains why it's better to pivot than pause your program READ HERE
Try this “old school” marketing tactic
"Old school" marketing tactics shouldn't be left behind. Get tips from this article in Inc. READ HERE
Think of Marketing as a Conversation
Read the tips in the article in Forbes to learn how to use conversational marketing to get attention READ HERE
Content Marketing Tools
Include the 4 tools detailed in this article in Inc. to boost your marketing efforts READ HERE
Using Content Marketing
To best use content marketing, consider the myths vs facts detailed in this article in Forbes READ HERE
Convert sales leads using PR: It’s easier than you think
Convert sales leads using PR: It’s easier than you think By Robyn Sachs, President & CEO of RMR & Associates The COVID-19 pandemic has brought a number of unexpected challenges and opportunities for businesses across industries, one of the biggest being the abrupt rise of the remote workforce. As organizations grapple with these rapidly evolving changes, new questions arise about how to maximize efforts and ensure continued growth. I recently had a client ask me how to generate leads from all of the great PR opportunities generated over the past few months. While the world has changed dramatically in a short time, some key tenets hold true. Now more than ever, investing in a consistent, targeted PR campaign is not just positive for brand awareness and recognition, but it’s also a great way to generate sales leads for your business. It’s not just for ‘air cover’ You may have heard PR referred to as "air cover," or a corollary activity that is helpful when used in conjunction with other marketing vehicles. This is true; however, the benefits that this "air cover" generate, including positive exposure, thought leadership positioning and increased visibility for your expertise, are extremely valuable to your company’s [...]
Adapt Your Digital Marketing Strategy
Use the 5 tips in this article by Entrepreneur to adapt and reinvent your company's digital marketing strategy READ HERE
When Do 12 and 17 Go Together?
RMR & Associates Continues to Achieve Top Rankings on the 2020 Washington Business Journal Book of Lists The award-winning integrated marketing firm ranked #12 and #17 on the Top Public Relations Firms and Top Advertising Agencies Lists Rockville, MD – August 27, 2020 – RMR & Associates, Inc. (RMR) (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it has been recognized again for its industry leadership and expertise by The Washington Business Journal in its annual Book of Lists. RMR was ranked #12 on the Top Public Relations Firms and #17 on the Top Advertising Agency Lists for 2020. RMR’s extensive knowledge and industry leadership enables it to deliver value for clients in a results-driven approach that prioritizes achievement of their goals. RMR brings a combination of Social and traditional media and advertising strategies to play a key role in its clients’ growth and success. Key to its approach is selecting the correct marketing vehicles and creating an integrated campaign to target specific audiences matched directly to outcomes. The Washington Business Journal publishes its rankings of local companies by various categories, business types, and professional themes on an annual [...]
Affiliate Marketing
Use the tips in this Forbes article on Affiliate Marketing to include successful tactics and avoid pitfalls https://bit.ly/3kQwStH
Marketing During a Crisis
Your marketing needs updating during a disaster. Read more in this article from Inc. READ HERE