Michael Spillane

10 ways businesses can turbocharge their Xperience Arguably, social media is one of the most powerful marketing and branding tools today. These platforms have revolutionized how businesses and organizations of all sizes reach, engage and increase their potential audiences. And, contrary to what you may have heard lately, I think the undisputed king of social media platforms in terms of overall effectiveness and sheer broadcast power is still X (f.k.a. Twitter). The question is, how can your organization gain the most from it? Here are ten tips from an active X user on how organizations can ramp up their efforts on this unique engagement platform to the maX. Tune in to everyone’s favorite radio station, WIIFM. Also known as, "What’s in it for me?" The best way to engage a follower around what you’re all about as an organization and what you offer is to make sure whatever content you post is relevant to the people who follow you. When you post things that affect and resonate with an individual’s thinking, you effectively bring them on board. "Just the facts, ma'am." That’s the line from the classic TV show, Dragnet. Simply put, facts, stats and exhibits matter. When you use [...]