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Language model AI systems are being integrated into search engines and advertisers are concerned. Read more in this article in AdWeek.

Use data to guide your company's marketing strategies. Tips are in this Inc. article.

Use the steps in this Forbes article to develop an effective brand strategy for your business.

Your business needs a strong social media presence. Learn more in this article in Entrepreneur.

10 tips for giving quotable, notable interviews: Part One By Robyn Sachs, President & CEO of RMR & Associates, Inc. The three worst words of wisdom for being interviewed are: “Just wing it.” Sure, you know your topic inside and out and could give off-the-cuff answers. But doing that often leads to that sinking feeling when you see your words in print and marvel, “Did I really say that?” When you give a presentation, you make notes and prepare slides to guide you through it, making sure you don’t get off track and forget important points. When you are being interviewed, however, the reporter is in control of the interview’s direction. Here’s how to steer the interview where you want it to go and bring it back to the points you want to get across. These are my first five tips. Part Two will cover the remaining five. Tip 1: Choose your top two or three messages. No more. An interview is your chance to get your message out, but it’s easy to get sidetracked when answering question after question, being interrupted or sitting under bright lights while being recorded. Ask yourself in advance: What are the three main points [...]

Use the tips in this article in Entrepreneur to test, adapt, and develop the best marketing mix for your business.

There are new features on social media that you can use to help your business get noticed. Read more in this article in PR Daily.

Getting press coverage takes more than just pitching. Use the tips in this article in Inc. to get featured.

All website pages should have links so they are not a dead-end, but too many links can be harmful to your SEO efforts. Read more in this article in Forbes.

Media content and how it is consumed has changed. Read more at PR Daily from a Hearst publishing director.