Reaching Gen Z
Brand influencers are part of the creator economy. Businesses that understand it well can create value and drive growth. CLICK HERE
Stand Out in a Crowded Market
Struggling to find ways to make your company stand out in a competitive market? This Forbes Council article cites three ways to make your business stand out: great quality services, industry experience, and evolved tech. Get more details. READ HERE
Media Training
The best spokesperson at your company may not be who you think it is. Learn more about media training for more than just your C-suite in this article in PR Daily. READ HERE
Marketing Channels
There are more channels for marketers than ever before. Use the tips in this article to strategically determine which channels give your business the greatest impact. READ HERE
Marketing to Millennials
Millennials have strong buying power and successfully marketing to them takes specific strategy. Learn more in this article in Search Engine Journal. READ HERE
Business Negotiating
Negotiation training is a valuable addition to your skill set, as it can be applied to many other aspects of business. Growth, collaboration and compromise are all foundational skills both in negotiations and the workplace. READ HERE
Explainer Stories
A good explainer story helps readers understand a complex topic. Use the tips in this article in PR Daily to write a great piece. READ HERE
Effective Lead Generation
Looking for ways to effectively increase lead generation? Entrepreneur cites five tactics to perfect lead generation using LinkedIn, including target audience profile assessments, using LinkedIn's advertising services, and more. More tips: bit.ly/47Huyhb
A New Sales Funnel Approach
The traditional sales funnel doesn’t bring the same results in this digital world. Use “growth marketing” to connect with consumers and hold their attention. READ HERE
Planning for 2024
As we approach the end of 2023, business owners should be gearing up for Q1 of 2024. Devise plans with backup arrangements, attend to what you want to strengthen in the next year, and remember to have fun with it. Read all five tips HERE.