AI and Advertising

Language model AI systems are being integrated into search engines and advertisers are concerned. Read more in this article in AdWeek.

By |2023-03-23T14:02:08+00:00March 23rd, 2023|News & Events|Comments Off on AI and Advertising

10 tips for giving quotable, notable interviews: Part One

10 tips for giving quotable, notable interviews: Part One By Robyn Sachs, President & CEO of RMR & Associates, Inc. The three worst words of wisdom for being interviewed are: “Just wing it.” Sure, you know your topic inside and out and could give off-the-cuff answers. But doing that often leads to that sinking feeling when you see your words in print and marvel, “Did I really say that?” When you give a presentation, you make notes and prepare slides to guide you through it, making sure you don’t get off track and forget important points. When you are being interviewed, however, the reporter is in control of the interview’s direction. Here’s how to steer the interview where you want it to go and bring it back to the points you want to get across. These are my first five tips. Part Two will cover the remaining five. Tip 1: Choose your top two or three messages. No more. An interview is your chance to get your message out, but it’s easy to get sidetracked when answering question after question, being interrupted or sitting under bright lights while being recorded. Ask yourself in advance: What are the three main points [...]

By |2023-02-20T20:08:48+00:00February 20th, 2023|News & Events|Comments Off on 10 tips for giving quotable, notable interviews: Part One

Your Marketing Mix

Use the tips in this article in Entrepreneur to test, adapt, and develop the best marketing mix for your business.

By |2023-02-09T16:19:47+00:00February 9th, 2023|News & Events|Comments Off on Your Marketing Mix

SEO Links

All website pages should have links so they are not a dead-end, but too many links can be harmful to your SEO efforts. Read more in this article in Forbes.

By |2023-01-12T19:29:33+00:00January 12th, 2023|News & Events|Comments Off on SEO Links

Media Trends

Media content and how it is consumed has changed. Read more at PR Daily from a Hearst publishing director.

By |2022-12-29T15:05:30+00:00December 29th, 2022|News & Events|Comments Off on Media Trends
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