Double-check these things before sending out content
Keep this excellent list from Forbes handy and refer to it before sending out content. Read the list HERE
The Benefits of Marketing Through Storytelling
Read these tips from Inc. about how telling the story of your brand influences customers Read HERE
RMR Joins Washington Business Journal’s Leadership Trust
RMR & Associates Joins the Executive Board of the Washington Business Journal’s Leadership Trust The award-winning integrated marketing firm joins Greater Washington’s invitation-only community for top business decision makers Rockville, MD – October 29, 2019 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announces today that it has been invited to join the Executive Board of the Washington Business Journal’s Leadership Trust. The group is an exclusive, invitation-only community of influential business leaders from across the Washington, DC region. RMR & Associates was chosen for membership by the Selection Committee for its track-record for industry leadership and excellence, as well as the innovative approach it takes to its marketing communications service delivery. RMR serves clients across various industries, ranging from government contractors and technology start-ups to healthcare, retail, life insurance and other professional services companies, as well as many in between. RMR brings a fresh, dynamic, and results-driven focus to its campaigns to help its clients achieve lasting success. “We are honored to join the Executive Board of the Washington Business Journal Leadership Trust,” said RMR’s President and CEO, Robyn Sachs. “As an area business owner and [...]
All Businesses – even small businesses – Can Build a Marketing Strategy
All businesses - even small businesses - can follow this format to build a marketing strategy. Read more of the Forbes article here
Tips & Tricks on Halloween Email Marketing
The Halloween season is a great time for email marketing. Follow the tips in this article by Send In Blue Trick or Treat: The Dos and Dont's of Halloween Email Marketing
Tailoring Your Marketing Outreach
Account-based marketing can be extremely beneficial to your company. Learn more in the Forbes article Maximize Account-Based Marketing with a Multipronged Approach
How To Explain the Complex in Under 1 Minute
Explainer videos are great for making complex information easy to understand. RMR & Associates has you covered, from scripting to development to promotion, to make the process of explaining your business, product, or service clear and simple for your target audiences. Check out the latest explainer video we produced for our client, Petalo.ai. In less than 56 seconds, we were able to clearly communicate the benefits and features of their new platform offering, to make it easy for viewers to understand and absorb. Click on the image below to view the video How can we help you tell your story through an Explainer Video? Contact us today for more information at (301) 230-0045 ext. 190 and ask for Rachel.
Are Brands More Valuable Than Companies?
Smart branding decisions are important for any company. Read more in this recent Forbes article
Two Are Better Than One: RMR & Associates Named to Multiple Rankings for the 2019 Washington Business Journal Book of Lists
Rockville, MD – August 16, 2019 – RMR & Associates, Inc., one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it has achieved another year of ranking on not just one, but two lists compiled by The Washington Business Journal in its Annual Book of Lists. RMR & Associates was included on both the Top Advertising Agencies and Top Public Relations Firms lists for the DC Metro Area in 2019, at #16 and #12, respectively. This year’s ranked companies were featured in the August 2, 2019 issue of The Washington Business Journal. Being named to both lists this year is particularly impactful to RMR as the firm has continued to expand its value-added service offerings to exceed its clients’ expectations, often leveraging a combination of advertising and traditional media as well as social media strategies to propel its clients forward. The Washington Business Journal publishes its rankings of local companies by various categories, business types, and professional themes throughout the year. This year marks RMR’s 12th consecutive year of inclusion on the annual rankings, a testament to its expertise and industry leadership that continue to amplify its role in increasing the [...]
What Business Owners Need to Know about Pitching the Media
Getting the media to pick up your company’s stories and press releases is vital to keeping your company in the forefront of consumers’ minds. It’s rare that a Reporter picks up your story without it being pitched to him first. So, it’s crucial to make the pitch relevant and personal to the Reporter’s beat. Here are four simple steps on how to pitch your story more successfully. 1. Story Eclipses Everything Everyone loves a good story—and Reporters are no exception! When pitching about your product or service, remember that it’s not about the product or services, it’s about people and lives. If you can bring in a human aspect, something that invokes emotion, Reporters will be more likely to pick up your story. Before you reach out to a Reporter, ask yourself, “what is the story and why will people care?” 2. Reporters are PRODUCERS Gone are the days where Reporters only write articles and nothing else. With the move to online and digital platforms, Reporters have to create content that appeals to all audiences. That means using pictures, videos, infographics, graphs, and much more to catch and hold readers’ attention, as well as concisely convey the message. If you [...]