RMR's client Olney Theatre Center recently began showings of their newest play, Witness for the Prosecution. The play is great and has been well received by the critics. You can read a review from press night by Tim Treanor of DC Theatre Scene by clicking here.
RMR is proud to announce that the company has started work with three new clients: Altvia Consulting, Shapiro and Duncan and Olney Theatre Center. Each company is thought of as a leader in their respective industries. To find out more about each company, you can read the press release here.
People are always looking for the best way to launch a new product into the market and ensure the best results. In Robyn's newest article, she talks about how to get exposure for your new and innovative products and shares the "11 Product Launch Do's" that have help create successful product launches for RMR clients for the last 24 years.
RMR President and CEO Robyn Sachs will be the featured speaker at the eWomenNetwork event on June 9th at Lakewood Country Club. At the event, she will be speaking about the "Power of PR." Robyn will also be selling copies of her book, "Market to the Max." To find out more about the event, check out the RMR e-blast about the event here or visit the eWomenNetwork website to register to attend.
We are proud to announce that cybersecurity and information technology consulting firm Gsecurity has been added to RMR's growing client list. Gsecurity was founded by Ajay Gupta, who is also the host of Technology Today, the #1 Technology radio show on Internet Radio. RMR will be doing PR work for the Technology Today radio show as well. To read more about Gsecurity, you can find the release below: Gsecurity, Inc.'s Founder and Technology Today Internet- Radio Show Host Chooses RMR as PR Firm of Record Cybersecurity expert Ajay Gupta partners with Washington, DC metro region's leading integrated marketing firm GREENBELT, MD, May 18, 2011 - Gsecurity, Inc., a business-minded cybersecurity and information technology consulting firm, announced today their partnership with RMR & Associates, Inc. (RMR), one of the DC Metro Area's leading integrated Marketing, Advertising, and Public Relations firm. Gsecurity's Founder, Ajay Gupta also retained RMR for their services for Technology Today, the #1 rated technology talk show on Internet radio, hosted by Gupta himself. RMR will provide public relations and other marketing communications to support and promote both Gsecurity and Technology Today. At a time where knowledge and understanding for cybersecurity is at an all time high and as innovations [...]
Over the years, Robyn has published many articles with tips to help companies with their marketing efforts. Her article titled "Who are you again?" is meant to teach people about branding and the importance of building trust with customers. In this article, Robyn touches on the rule of seven, which says that people need to see/hear your message 7 times before they will begin to remember it. This is an important fact for companies to remember as they are beginning their marketing efforts and trying to gain awareness for their product/service. You can read Robyn's article on branding here.
RMR CEO Robyn Sachs is proud to announce that her book, Market to the MAX is now available for purchase. The press release regarding the book release went out earlier today, and can be found here.
Robyn will be the featured speaker at the Women Ambassadors for Business Luncheon and Networking Event on Thursday January 27th at 11:00 AM at the VisArts Center in Rockville, MD. To find out more about the event, you can view the flyer here.
RMR is proud to announce that the marketing/promotion campaign that we worked on with our client, Potomac Falls Express Lube & Car Wash, was recently honored with a 2010 MarCom Gold Award! You can find out more by reading the press release below: RMR and Potomac Falls Express Lube & Car Wash Win 2010 MarCom Gold Award Campaign for Potomac Falls Express Lube & Car Wash Receives Prestigious Award for Marketing/Promotion Campaign/Promotion Materials ROCKVILLE, MD - December 2, 2010- RMR & Associates is excited to announce that Potomac Falls Express Lube & Car Wash has been honored with a prestigious MarCom Gold Award recognizing their excellence in marketing and creative design. The award was given for the "Making Strides for Green Automotive Practices" campaign. Potomac Falls Express Lube & Car Wash is a recognized leader and innovator in the preventive automotive industry. Owner Pat Wirth opened her store in Loudoun County in 1997, and ever since has continued to be a dynamic force for leadership within her industry. She is currently the President of the Automotive Oil Change Association, and has influenced policy-making within the fast lube and preventive maintenance industries overall. "I am tremendously excited to receive this award," says [...]
Christine Schaefer of DLT Solutions, an RMR client, recently had one of her articles printed in Chief Marketer Magazine. The article is meant to help bridge the gap between the "creative" types and the "numbers" types in a business. The entire article is below: The Creative Soul meets the Metrics Maven: Bridging the Information Divide between the CMO and CIO to Turn Marketing from an Art to a Science By Christine G.D. Schaefer CMOs are often approached by CEOs, who have a penchant for numbers, to present “data” to demonstrate results or reasons to support marketing initiatives. The trend for CEOs to push for more objective return-on-investment data from marketing expenditures is not new, and therefore neither is the struggle to take what was once considered an art and turn it into a science. Marketing professionals tend to be unsatisfied with all the usual marketing numbers available – looking at expenditures in dollars as well as percentage of sales, headcount and comp versus industry benchmarks, etc. – to make decisions about how much and where to invest marketing resources. Instead they need data that helps them justify headcount, monitor productivity, and most importantly provide them with the [...]