Over the past few months we’ve been hearing more and more interest from our clients on how they can get in front of a large amount of potential customers. Our answer to that is hit the Trade Show circuit!


Trade Shows are a great opportunity for companies to interact one-on-one with their customers and fellow industry colleagues. It allows you to relay your company’s key messages and services first hand to a wide audience of prospective customers, which means great networking opportunities and lead generation. Often times when strategizing a trade show calendar, we forget to ask ourselves a few key questions. Whether you’re a vet or a newbie to trade shows, it’s worth taking a moment to ask yourself the Who-What-When-Where-Why and How questions so you’ll be sure you have the right show, the right message, and the right methods to achieve your goals.


We invite you to check out an article from Robyn Sachs, President & CEO of RMR, on Trade Show marketing, titled, “The Who-What-When- Where- Why and How of Trade Show Marketing.” The article goes a bit more in depth on answering questions that you should think about when deciding to participate in Trade Shows, such as:

  • Who are you trying to reach?
  • What are you trying to accomplish?
  • When do you expect to meet this goal?
  • Where are you willing to go?
  • Why trade shows?
  • How will you promote and run your exhibit?

We’d love to hear about your Trade Show success stories, and what you are doing to prepare for this upcoming Trade Show season. What do you think marketing teams should keep in mind when using this marketing vehicle?