News & Events 2017-11-30T05:20:20+00:00

You’re Invited: Trust and Track Leadership 101 Workshop – Registration Now Open

Engage and Empower: Essential Tips and Tricks to Inspire Your Employees and Keep them Onboard for the Long Haul How do YOU create inspiring and engaging cultures where employees want to stay? How do YOU show - and not just tell - employees how to achieve their potential? Are YOU looking for new ways to drive greater innovation and fiscal performance from your employee teams? Look no further - join us on Thursday, April 6th at 1:30pm for our Trust and Track Leadership™ 101 Workshop, led by the 'Blue Collar Millionaire' himself, Nick Sarillo, a two-time Tedx speaker and entrepreneur. Founder of Nick's Pizza & Pub and Nick's University, Nick is also the author of A Slice of the Pie: How to Build a Big Little Business. Takeaways include proven strategies and tips to: Implement a "Recognize the Positive" behavior system to support building and retaining team members; Take home coaching tools that can be implemented immediately to ramp [...]

Include a Go-to-Market Approach in Your Marketing Arsenal

Putting Your Product on the Fast-Track to Success: The Importance of a Go-to-Market Approach in Your Marketing Arsenal By Robyn Sachs, President and CEO of RMR & Associates   Integrated marketing approaches have skyrocketed in popularity over the last several years, for a largely two-fold reason 1) their emphasis on 'matching the vehicle to the goal' enables a more efficient, results-driven process focused on specific needs. 2) This process leverages an organization's budget to ensure they are receiving the ultimate 'bang for their buck.'   While integrated marketing approaches can and should be implemented at several stages of a company or product's evolution, one critical phase is in the early days of a market launch, entry, and growth. Known as a "Go-to-Market Strategy", this process combines key elements of integrated marketing activity to deliver a comprehensive, structured plan designed to achieve maximum market success.   So, how does a Go-to-Market [...]

6 Steps for Building a Better Press Release

    Did you catch RMR’s recent column in Washington SmartCEO Magazine? If not, the article can be found below. You can also find all of RMR’s articles from the magazine here.   There are some simple steps that can make your writing more readable and your Press Release more likely to be noticed by a Reporter.   1.  Writing is all about strategy. Think of the evening news anchor who drops hints before a commercial break about the weather forecast without giving away the goods. Or a really good movie trailer intended to get you to pony up your $10 to see the film. The approach is no different than for any other professional writing, particularly for a Press Release. It's all about strategy.   You want an editor, reporter or potential customer to pay attention to you, right? Then every word you write should answer this reader's question: [...]

The List, the Offer, the Creative: The 1-2-3’s of Direct Marketing

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here. Direct marketing can be a huge asset to any organization. Whether online or printed, unlike advertising, it can be sent to a carefully selected audience. Unlike public relations, you have total control over the message and the delivery. Unfortunately, it can also be tricky. In a medium where a 3% response rate is considered a success, you want to be sure to leverage every tool you can. The best way to do that is to pay attention to three basic components of your campaign: the list, the offer and the creative.   1.) The list The list alone is responsible for 60% of your campaign’s success or failure. You may have a compelling offer and great creative, but if it’s [...]

The Power of 1:1 Marketing: Networking

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here. There’s no question that advertising and public relations – when done well – are essential, effective methods for reaching large groups of people, some of whom will become your customers.  But to be noticed, heard and remembered, nothing beats the power of 1:1 marketing. Now hold on just a second…I’m not suggesting you go door-to-door armed with your business cards and literature like an eager politician – though that is a type of 1:1 marketing.  And a powerful one at that!  Voters are far more likely to choose a candidate after they’ve met in person.  Why else would politicians go to such lengths to shake thousands of strange hands and cuddle scores of unknown babies? Networking at meetings and events. [...]

8 Surefire Steps to Better Sales Collateral

Someone has asked for more information about your company, product, or service. This opportunity calls for good sales collateral. Forget the "nobody reads them" myth. Truth is a customer with a problem to solve will read your brochure to see if you can help. Sure, it takes a salesperson to close the deal on a big-ticket item or customized service. But powerful collateral keeps you in the running. Like websites, a weak one can eliminate you before the first cut.   So here are eight techniques guaranteed to put more selling power into your sales collateral: Start selling on the cover. A marketing brochure must answer the prospect's number one question: "What's in this for me?" Waste no time getting to the answer. Put a marketing message on the cover. If you can clearly and creatively express the main benefit, so much the better. Sell benefits, not features. Why should [...]

Team Network Event Today!

Great multi-organization networking event today in Silver Spring including the seminar Secrets to Marketing for Maximizing Your ROI, as presented by Robyn Sachs!  3pm at the Silver Spring Civic Building.  1 Veterans Place, Silver Spring, MD 20910.  More info is available at: http://www.teamnetwork.com/megamarty/

6 Ways to Make Your Ads Stand Out

Did you catch RMR’s recent column in Washington SmartCEO Magazine? If not, the article can be found below. You can also find all of RMR’s articles from the magazine here.   Finish this sentence: "Certs with Retsyn gives you ___, ____, _____ ______ ___ ____."   If you were able to supply the missing words "two, two, two mints in one," you are a living, breathing example of the effectiveness of advertising creative. This Certs breath mint ad ran decades ago, yet most people can still spout it off as if they had just viewed it this morning. This creative scored well because the message was concise, memorable, benefit-orientated, frequent and distinctly unique.   Of those five attributes, being distinctly unique is the most important.  “We're fighting for attention in a noisy world,” says RMR President Robyn Sachs.  “Surveys show that readers, viewers and listeners give you only two-seconds to [...]

Does Your Brand Match Your Culture?

  Did you catch RMR’s recent column in Washington SmartCEO Magazine? If not, the article can be found below. You can also find all of RMR’s articles from the magazine here. Does Your Brand Match Your Culture? There has been a lot of talk recently about a company’s “brand.” As in: What’s your brand? And what if you want to change your brand? How do you go about doing that?   Before you can change your company’s brand or culture, you have to know what it is. In order to change your company’s brand, you have to first understand what it is and how you got it. Your company’s brand is its image, or how people perceive the company. A brand isn’t something you give yourself or your company. It isn’t necessarily what management wants it to be. It’s given to you by other people based on how they feel [...]

RMR Ranks #8 on the 2016 WBJ Book of Lists

    RMR & Associates Ranked #8 on The Washington Business Journal’s 2016 Book of Lists The award-winning integrated marketing firm delivers additional value, ROI, and expanded thought leadership to clients to drive greater business success and nurture a culture of entrepreneurship and fast-growth   Rockville, MD – January 6, 2016 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it has been ranked 8th on  The Washington Business Journal’s 2016 Book of Lists in the Public Relations Firms category .   The Book of Lists, published annually by The Washington Business Journal, comprehensively ranks the hottest area companies by various categories, business types, and professional themes. The Public Relations Firms list consistently celebrates true leaders in their field; power players in the PR industry across the DC region. “It is an honor to be recognized [...]

Vonage to host Executive Technology Luncheon

On Thursday, November 19, 2015, RMR's client Vonage will be hosting an Executive Technology Luncheon to bring together the DMV's elite business leaders to explore the meaning of Better in Unified Communications (UC) and Cloud technologies.  All the event information is included below.   Executive Technology Luncheon: Hosted by Vonage Take your business to the next level at the Vonage Business Executive Technology Luncheon. This exclusive luncheon will bring together the DMV's elite business leaders to explore the meaning of Better in Unified Communications (UC) and Cloud technologies.       Join more than 150 executives across IT, Administration and Operations to uncover best practices in Hosted VoIP, Unified Communications, and Cloud.       Enjoy an afternoon of live demos and networking, coupled with a complimentary seated lunch and open bar.       Space is limited, so register early to guarantee your spot!                                                                                                                                                                                                             Date: Thursday, November 19, 2015 Time: 11:30 am - 3:00 pm Location: The W Hotel, [...]

5 Secrets to Picking the Perfect PR Firm

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here.   These five questions will help you find the public relations firm that fits your growing business.       If you're looking for new ways to grow your business - and who isn't? - it's smart to turn to a public relations firm. The right PR firm can devise a strategic, integrated plan that maximizes your resources to give you the best return on your financial investment. But PR firms are not all the same. Some specialize in certain industries. Some may not have the right media contacts for your business. So how do you know what you're really getting?       The secret is to ask the right questions up front. By putting the same questions to each firm you're considering, [...]

RMR to co-host CXO-only event

On Wednesday, October 21, 2015, RMR will co-host a CEO Boardroom's "CXO Only" Business Education Luncheon "How Corporate Culture can Impact your Bottom Line from Branding to Employee Engagement?" This is a CXO-only event and space is limited.  If you qualify, please RSVP below.     Is There Still Time for Corporate Culture to Impact Your Bottom Line in 2016? The 2015 Denison Organizational Culture Survey concluded that companies that scored in the top 50% of corporate culture have an EBITDA 2.5 times higher than those companies that scored in the bottom 50%. These companies also enjoy 5 times the sales growth.  Yes! Learn How! In this exclusive "CXO"-only luncheon, our panel of experts will describe what leading businesses are doing to insure they meet or beat this year's objectives and what actions every business should be considering now. Specifically, guests will learn: *   The definition of Corporate Culture and how [...]

6 Tips for More Effective Direct Marketing

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here.   6 Tips for More Effective Direct Marketing   While it's true that direct mail or direct email success depends first on the list, next on the offer and only last on the creative ... being last doesn't make creative immaterial. Think of it as the last leg of a relay team. After your strong runners build your lead, someone still has to cross the finish line.   So here are some ways to assure your creative keeps you in the race.   #1. Speak to the reader's self-interest. His favorite song is "I, Me, Mine." So play along. Headlines and lead paragraphs in your letter or brochure should immediately convey information of use, value, benefit, and - above all [...]

Don’t miss iCore’s UC & Cloud Connect Event

On Wednesday, August 19, 2015, RMR's client iCore Networks will be hosting a UC & Cloud Connect Networking Event for CTO's, CIO's, and IT Professionals, featuring information on Best Practices in Hosted VoIP, Unified Communications & Cloud Services.  All the event information is included below.   Executive Tech Networking Event: Hosted by iCore Networks UC & Cloud Connect (complimentary) at Sullivan's Steakhouse in Baltimore, MD - Collaborate with confidence at iCore's UC & Cloud Connect, an exclusive networking event bringing together Baltimore's elite tech execs, held Wednesday, August 19th at Sullivan's Steakhouse. Register Today    Join local CTOs, CIOs, and Directors of IT to share best practices around Hosted VoIP, Unified Communications, and Cloud.   Enjoy an evening of networking, cocktails, and hors d'oeuvres at this complimentary event. Space fills up fast, so register early to guarantee your spot!   All attendees will be entered into a Prize Raffle for a chance to win a [...]

Eight steps to using the media

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here.   Eight steps to using the media to introduce new products The greatest challenge facing any new product is the FUD Factor—Fear, Uncertainty and Doubt. This holds true whether you’re trying to influence analysts, editors, prospects or customers. Effective public relations not only eliminates FUD, it earns your product the dominant position in customer minds.   In PR, like many areas of business, the 80-20 rule applies. In this case, 20 percent of the market influences the other 80 percent of the market. In his book titled “The 22 Immutable Laws of Branding” author Al Ries says, “The birth of a brand is achieved through public relations, not advertising.”   When your product is first in its category, effective PR [...]