News & Events2017-11-30T05:20:20+00:00

Tips, Tricks, & Trends – Branding

The Brand-- It is an important part of every business. And when it comes to brand revitalization, there are probably some things you should keep in mind along the way. This Biz Journal article states, "Brands are living things...They exist in a dynamic, ever-changing marketplace... brands must learn, grow and adapt." Check out this Biz Journal article discussing 5 steps to brand revitalization.5 steps to brand revitalization    

Tips, Tricks, & Trends – Facebook Advertising

Facebook is a great and necessary platform when marketing your business. According to this Entrepreneur article, "As of June 2017, the channel boasts more than 2 billion monthly active users and an impressive 1 billion+ daily users." Using Facebook and even more specifically, Facebook Ads, can be a very useful resource. Here is an Entrepreneur article that discusses steps you can take to ensure your Facebook Ad sells.Step-by-Step, This How You Create a Facebook Ad That Sells    

Tips, Tricks, & Trends – PR

Here is an interesting and informative Business 2 Community article discussing how using B2B PR in SEO can help BOOST your results!How to Use B2B PR in SEO to Boost Your Results      

You Can Love Your PR Firm

5 Secrets to Picking the Perfect PR Firm  By Robyn Sachs, President and CEO of RMR & Associates   Successful PR campaigns propel your company to greater awareness and grow your business. By using these steps, you can select a PR firm that will help you meet, and even exceed, your business goals.   These five questions will help you find the Public Relations firm that fits your growing business. If you're looking for new ways to grow your business - and who isn't? - it's smart to turn to a public relations firm. The right PR firm can devise a strategic, integrated plan that maximizes your resources to give you the best return on your financial investment. But PR firms are not all the same. Some specialize in certain industries. Some may not have the right media contacts for your business. So how do you know what you're really [...]

Tips, Tricks, & Trends – Facebook Advertising

Facebook can be a very effective tool to advertise your business! Here is a Forbes article that outlines some tips that can help your Facebook advertising campaigns to reach their full potential of effectiveness.Six Tips For An Effective Facebook Advertising Campaign

Tips, Tricks, & Trends – Twitter Social Media

Twitter's character limit can be a blessing or a curse given what exactly you are trying to say and how few characters you are able to say it in. They recently just expanded their character limit to 280! Here is an interesting Forbes article discussing the pro's and con's of Twitter's character count expansion and how this change will impact how marketers will tweet from now on.Will Twitter's 280-Character Limit Change How Marketers Tweet? 12 Pros Weigh In  

Tips, Tricks, & Trends – PR

 In this ever-changing world, we must not oppose change; instead, we must embrace it! Times are evolving and Public Relations is certainly changing with it. Read this Forbes article that discusses How To Optimize Your Public Relations In The Digital Age. 

RMR & Associates Announces Banner Year, Record Growth

RMR & Associates Announces Banner Year, Record Growth The award-winning marketing firm launches new website to highlight new areas of services, expands its team and client base   Rockville, MD – January 16, 2018 – RMR & Associates, Inc. (, one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announces today that it achieved a banner year for growth and evolution in 2017 as demonstrated by significant increases in its staff and clients, and the launch of its new, dynamic website. This recent growth the company has experienced in 2017 has been propelled by multiple expansions in its service offerings including: Sales/Marketing Integration; Telesales/Lead Qualification; Fundraising for Non-Profits; Expanded Digital/SEO Services; and Direct Response TV Services. In 2017, RMR added two full-time members to its in-house Public Relations team, Matt Potter and Lia Walton. Both in the Public Relations Coordinator role, Matt and Lia serve [...]

2018 New Year, New Marketing!

  Discover 6 Ways to Use Great Creative in 2018 to Gain the Attention of Your Market By Robyn M. Sachs Finish this sentence: "Certs with Retsyn gives you ___, ____, _____ ______ ___ ____." If you were able to supply the missing words "two, two, two mints in one," you are a living, breathing example of the effectiveness of advertising creative. This Certs breath mint ad ran decades ago, yet most people can still spout it off as if they had just viewed it this morning. This creative scored well because the message was concise, memorable, benefit-orientated, frequent and distinctly unique. Of those five attributes, being distinctly unique is the most important. “We're fighting for attention in a noisy world,” says RMR President Robyn Sachs. “Surveys show that readers, viewers and listeners give you only two-seconds to gain their attention. If you can't stop the reader, viewer or listener, you've wasted [...]

RMR’s New Web Design!

Check out RMR's striking new web design for our happy client, BRMi, with easy-to-navigate landing pages that emphasizing their technology applications and expertise. Visit the web page here: BRMi

Come Out For a Night of Fun! Bowl for Kids’ Sake

RMR is excited to announce the Big Brothers Big Sisters of the National Capital Area event, 2017 Bowl for Kids' Sake at Bowlero in Centreville, VA.  Register your team of 6 for a fun-filled evening. 2017 Bowl for Kids' Sake - Bowlero Centreville, VA Where: Bowlero Centreville, VA 13814 Lee Highway, Centreville, VA 20120. When:  June 9, 2017 from 6:30 PM - 8:30 PM Register Here! Come join us for a night of fun and games supporting a great cause! Register your team of 6 for 2 whole hours of unlimited bowling fun for just $1,200! With your full team, that's only $200 a player, which helps support a single One-To-One mentorship for an entire year! If interested in sponsorship, please contact Masada or Caiti for more info. You may also fundraise for this great event without creating a team, or make a one-time donation Here. For More Information, Please [...]

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RMR Announces Guy Shields as New SVP

Award-Winning Integrated Marketing Firm Taps member of US Army Public Affairs Hall of Fame, former leader of Communications for Raytheon IDS and Chief of Communications for Large Military Non-Profit to Lead RMR’s New Cyber Communications and Non-Profit Business Lines   Rockville, MD – March 29, 2017 - RMR & Associates, Inc. (, one of the Washington DC Metropolitan Area’s leading integrated marketing, advertising, and public relations firms, announces today that it has tapped Guy Shields, a retired U.S. Army Colonel, US Army Public Affairs Hall of Fame member, former Senior Manager for Communications for Raytheon and Communications Director for one of the nation’s largest Military Non-Profits, to become its newest Senior Vice President. In his new role, Shields will hold multiple responsibilities, including leading RMR’s Cyber Communications and Crisis Communications offerings, its Military Non-Profit Marketing and Revenue Growth Strategy offerings, and Government Contractor Communications and Engagement services. This addition to the leadership team [...]

You’re Invited: Trust and Track Leadership 101 Workshop – Registration Now Open

Engage and Empower: Essential Tips and Tricks to Inspire Your Employees and Keep them Onboard for the Long Haul How do YOU create inspiring and engaging cultures where employees want to stay? How do YOU show - and not just tell - employees how to achieve their potential? Are YOU looking for new ways to drive greater innovation and fiscal performance from your employee teams? Look no further - join us on Thursday, April 6th at 1:30pm for our Trust and Track Leadership™ 101 Workshop, led by the 'Blue Collar Millionaire' himself, Nick Sarillo, a two-time Tedx speaker and entrepreneur. Founder of Nick's Pizza & Pub and Nick's University, Nick is also the author of A Slice of the Pie: How to Build a Big Little Business. Takeaways include proven strategies and tips to: Implement a "Recognize the Positive" behavior system to support building and retaining team members; Take home coaching tools that can be implemented immediately to ramp [...]

Include a Go-to-Market Approach in Your Marketing Arsenal

Putting Your Product on the Fast-Track to Success: The Importance of a Go-to-Market Approach in Your Marketing Arsenal By Robyn Sachs, President and CEO of RMR & Associates   Integrated marketing approaches have skyrocketed in popularity over the last several years, for a largely two-fold reason 1) their emphasis on 'matching the vehicle to the goal' enables a more efficient, results-driven process focused on specific needs. 2) This process leverages an organization's budget to ensure they are receiving the ultimate 'bang for their buck.'   While integrated marketing approaches can and should be implemented at several stages of a company or product's evolution, one critical phase is in the early days of a market launch, entry, and growth. Known as a "Go-to-Market Strategy", this process combines key elements of integrated marketing activity to deliver a comprehensive, structured plan designed to achieve maximum market success.   So, how does a Go-to-Market [...]

6 Steps for Building a Better Press Release

    Did you catch RMR’s recent column in Washington SmartCEO Magazine? If not, the article can be found below. You can also find all of RMR’s articles from the magazine here.   There are some simple steps that can make your writing more readable and your Press Release more likely to be noticed by a Reporter.   1.  Writing is all about strategy. Think of the evening news anchor who drops hints before a commercial break about the weather forecast without giving away the goods. Or a really good movie trailer intended to get you to pony up your $10 to see the film. The approach is no different than for any other professional writing, particularly for a Press Release. It's all about strategy.   You want an editor, reporter or potential customer to pay attention to you, right? Then every word you write should answer this reader's question: [...]

The List, the Offer, the Creative: The 1-2-3’s of Direct Marketing

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here. Direct marketing can be a huge asset to any organization. Whether online or printed, unlike advertising, it can be sent to a carefully selected audience. Unlike public relations, you have total control over the message and the delivery. Unfortunately, it can also be tricky. In a medium where a 3% response rate is considered a success, you want to be sure to leverage every tool you can. The best way to do that is to pay attention to three basic components of your campaign: the list, the offer and the creative.   1.) The list The list alone is responsible for 60% of your campaign’s success or failure. You may have a compelling offer and great creative, but if it’s [...]