Summer is Hot! Your Sales Collateral Can Be Too!
Eight Sure-Fire Steps to Better Sales Collateral By Robyn Sachs, President and CEO of RMR & Associates You're in a face-to-face meeting, and someone has asked for more information about your company, product, or service. This opportunity calls for good sales collateral. Forget the "nobody reads them" myth. The truth is [...]
Tips, Tricks and Trends – What Can You Learn from IHOb?
The IHOb stunt isn’t permanent, but what of its effects? There are at least two major lessons that you can take from this stunt: the power of branding and the importance of innovation. Is IHOb A Big Nothing Burger?
Tips, Tricks and Trends – Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science
Good ads are works of art, as anyone in the field will tell you. But how do you make art out of Big Data? Hire a scientist. Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science
Tips, Tricks and Trends – GDPR is here!
General Data Protection Regulation is here! Are you up to speed with what it means for you and your business? Read this article for a good overview of what it means, common misconceptions, and how to comply with the new laws even if you aren’t in the EU. Europe's GDPR to Set [...]
Tips, Tricks and Trends – Halfway into 2018, do these predictions hold up?
Now that we're exactly halfway into 2018, do you see any of these predictions from 2017 coming true in front of you? 10 Social-Media Trends to Prepare for in 2018