iCore chooses RMR as PR Firm of Record
Leading DC Metro Enhanced VoIP Provider selects Leading Integrated Marketing Firm
MCLEAN, VA- March 25, 2009- As part of an ongoing effort to promote iCore as the leading Enhanced VoIP provider, iCore has announced that it has retained RMR & Associates, Inc., a top twenty-five PR agency in the Washington Business Journal’s Book of List, as the company’s Public Relations Agency. RMR & Associates will spearhead a national public relations campaign that will include aggressive media relations execution, analyst relations, marketing communications and branding initiatives. Additionally, the firm will help guide communication strategy surrounding iCore’s “Going Green” campaign and to focus on:
- Introducing new levels of customer service & automation tools
- Providing recognition to our customers for “going green”
- Positioning iCore as an industry & knowledge leader in the enhanced VoIP space
“RMR is thrilled to be working with iCore and a visionary like Steve Canton.” said Robyn Sachs, President and CEO of RMR. “In an industry where companies have a hard time differentiating themselves, iCore is a clear leader in enhanced VoIP in the Metro area. RMR looks forward to helping iCore expand that leadership position.”
“We are very excited to be working with RMR, one of the leading PR firms in the country” said Stephen Canton, CEO and Chairman of iCore. “Robyn Sachs and RMR have been instrumental in putting a number of local companies on the national map with their proven track record of PR experience and expertise and we are very excited to have RMR leading our campaign to enhance our brand awareness as we expand our growing business VoIP subscriber base in the greater Washington Metropolitan area.”
About RMR & Associates, Inc.
Headquartered in Rockville, MD, RMR & Associates, Inc. (RMR), has been addressing the unique needs of clients serving commercial, B2B, government and IT sectors for more than 18 years. RMR’s integrated marketing includes public relations, advertising, direct mail, media buying, list rental, Website design and interactive marketing. RMR’s unique national experience and knowledge base has helped to build an extensive network of key contacts among venture capitalists, key organizations and key business leaders. With more than 350 product and company rollouts and repositionings, RMR has garnered results for local, national and international clients such as AOL, Insoft Corporation (acquired by Netscape), Telogy Networks (acquired by Texas Instruments), Spearhead Innovations, ServerVault, Yurie Systems (acquired by Lucent), Kastle Systems and many more by establishing solid brand and leadership positions within their respective markets.
About iCore Networks
iCore Networks provides advanced application services focused on businesses communications needs using Voice over Internet Protocol (VoIP) technologies. iCore enables organizations to have access to services and capabilities previously out of reach for most businesses. With hosted VoIP, businesses become more competitive, improve employee productivity, and save on both monthly telecommunications costs and capital costs. For more information about iCore Networks, please visit http://www.icore.com