New Book “Market to the MAX” Combines Proven Strategies with Actionable Tactics to Demystify Marketing
Robyn Sachs shares her 20+ years of experience to help businesses and organizations maximize their efforts and thrive regardless of the economic climate

ROCKVILLE, MD – March 23, 2011 – Over the past year, Robyn Sachs, marketing expert and owner of RMR & Associates Inc., a leading integrated marketing firm in the Washington, DC Metro region, has encountered an astonishing number of business leaders, from both large and small organizations, who are not maximizing their marketing budgets. She has found that many of them are mystified on how to market their businesses successfully with so many marketing channels available. That’s where “Market to the MAX” comes in, a book that demystifies marketing by breaking it down to its simplest steps and tactics, in a fresh new way.


“Over the course of my career, I have met many business owners who were in need of basic marketing strategies and tactics that were proven in the field to ensure their marketing efforts were successful,” Sachs explains. “I have written this book to share my knowledge of how to build a solid marketing plan/program that can be used for any business and stand the test of time. I’m pleased to offer a practical guide, full of strategies and first hand experiences, which will help businesses build the most cost effective program for their company to maximize results!”


“Market to the MAX,” provides a hands-on guide that is easy to follow for any business professional, from Marketing Coordinators to Presidents and CEOs of any size organization, to understand how to integrate, what Sachs has deemed the “Marketing Pyramid (Plan),” into their overall marketing efforts. Similar to the Great Pyramids in Egypt, which have stood for so long and were built to last, a marketing program needs to include a secure and solid foundation. Through Sachs’ experience, “Market to the MAX,” takes readers through each layer of the Marketing Pyramid (Plan) and shares real-life marketing scenarios and success stories so readers have a clear understanding of how these strategies and tactics work. The book teaches readers to test what they’ve learned and assess their understanding right away through “Chapter Recaps” and “Discussion Questions.”


To learn more about “Market to the MAX” or to purchase the book, visit


About the Author

Robyn M. Sachs has served as president and CEO of RMR & Associates, Inc. since purchasing the company in 1987. Over the years, RMR has earned a reputation for aggressive campaigns that produce measurable results for a diverse client base. In 2000, RMR was named the 10th fastest growing PR agency in the United States and the fastest growing PR firm in Maryland by PRWEEK. RMR has also been awarded the “MC Icon Award” for best branding campaign in the country and an “ADDY Award” for the best commercial website by the Ad Club of Washington, DC.


Robyn has been awarded the Ernst & Young “Entrepreneur of the Year Award,” and the Washington Business Journal has recognized the agency as one of the Top 25 Advertising Agencies and Top 25 Public Relations Firms annually since 1991. Robyn is well known and a respected business leader in the community for her insight and knowledge of marketing techniques. She shares this enthusiasm at well attended speaking engagements throughout the Washington, DC Metro Area.


About RMR & Associates

Headquartered in Rockville, MD, RMR & Associates, Inc. (RMR), has been addressing the unique needs of clients serving commercial, B2B, government and IT sectors for more than 23 years. RMR’s integrated marketing includes public relations, social media, advertising, direct mail, media buying, list rental, website design and interactive marketing. RMR’s unique national experience and knowledge base has helped to build an extensive network of key contacts among venture capitalists, key organizations and key business leaders. With more than 425 product and company rollouts and repositionings, RMR has garnered results for local, national and international clients such as AOL, Telogy Networks (acquired by Texas Instruments) and iCore Networks, and consumer accounts such as Subway, .ORG, the Public Interest Registry and UMUC.


For more information on RMR, please contact Seth Mininsohn at RMR & Associates, Inc., 5870 Hubbard Drive, Rockville, MD, 20852 by phone at (301) 230-0045 ext. 360 or by e-mail at General information can be obtained by accessing the website at


# Book cover image and author’s photo available upon request #