Tiger Management Consulting Group, LLC Chooses RMR as PR Firm of Record
Proven Provider of Global Business Consulting Services Targeting China Export Market Selects Leading Integrated Marketing Firm

ROCKVILLE, MD – January 6, 2010 – As part of a new nationwide campaign to establish itself as a leading provider of global business consulting services targeting the China export market, Tiger Management Consulting Group, LLC (Tiger Management) announces that it has retained RMR & Associates, Inc. (RMR) as the company’s public relations agency of record. RMR, an award winning integrated marketing firm, will spearhead a marketing campaign including media relations and branding initiatives to raise visibility and awareness for Tiger Management and its unique service offerings.


Additionally, the RMR team will develop and guide a communications strategy to position Tiger Management’s innovative Doing Business in China (DBIC) Toolkit for Business Leaders. Built around the proprietary DBIC Framework for Success©, Tiger Management, in partnership with others, has built this toolkit with the goal of helping companies target the China export market by:

  • Providing a streamlined way to learn about doing business in China;
  • Assessing business readiness to enter the China market; and
  • Leveraging available federal, state and nonprofit resources to get off to a fast and efficient start.

The DBIC Toolkit for Business Leaders is spotlighted in an article authored by Tiger Management founder and managing principal Juanita Hardy, titled “Five Reasons to Target the China Market for Your Business,” to be published in the January issue of Enterprising Woman magazine (reprint copies are also available upon request). Additional areas of Tiger Management’s expertise that RMR will be helping to brand and promote are the decades of experience that the Tiger Management team brings to contractors who are looking to initiate or expand the business they are doing with the Federal Government.


“RMR is excited to have this opportunity to work with Tiger Management,” said Robyn Sachs, President and CEO of RMR. “In China, the tiger is a symbol of resourcefulness and power. Like the tiger, Tiger Management is being proactive by developing a specialized set of tools and expertise that will help companies make the most of the vast export opportunities in the China market. RMR looks forward to helping Tiger Management stake out a leadership position in this rapidly growing sector of the global business consulting market.”


“We are delighted to be working with RMR,” said Hardy. “Robyn Sachs and her team are known for putting emerging companies on the national map with their strategic and innovative approaches to PR, marketing communications and branding. We feel fortunate to have RMR leading our campaign to enhance our brand awareness as we expand our export/international consulting practice in the business-to-business (B2B) and business-to-government (B2G) markets.”


About Tiger Management Consulting Group
Tiger Management Consulting Group, LLC (Tiger Management) is a woman-owned company founded by a principal with more than 35 years of experience with Fortune 500 IT companies, U.S. government agencies and international clients. Tiger Management provides a full array of strategic consulting services, powered by the branded I³ © methodology, to help solve client problems ranging from improving internal operations to doing business in domestic and international markets. For more information about Tiger Management and its unique Doing Business in China (DBIC) Toolkit for Business Leaders, visit www.tigermanagementcg.com or contact Juanita Hardy, Managing Principal, at info@tigermanagementcg.com or (301) 650-2077.


About RMR & Associates
Headquartered in Rockville, MD, RMR & Associates, Inc. (RMR) has been addressing the unique needs of clients serving the B2C, B2B and B2G sectors for more than 22 years. RMR’s integrated marketing capabilities include public relations, social media, advertising, direct mail, media buying, list rental, website design and interactive marketing. With its unique national experience and knowledge base, RMR has built an extensive network of key contacts among venture capitalists, key organizations and key business leaders. With more than 425 product and company rollouts and repositionings, RMR has garnered impressive results for local, national and international clients such as AOL, Insoft Corporation (acquired by Netscape), Telogy Networks (acquired by Texas Instruments) and consumer accounts such as Subway, .ORG (the Public Interest Registry) and University of Maryland University College (UMUC).


For more information on RMR, please contact Seth Mininsohn at RMR & Associates, Inc., 5870 Hubbard Drive, Rockville, MD, 20852 by phone at (301) 230-0045 ext. 360 or by e-mail at smininsohn@rmr.com. General information can be obtained by accessing the Web site at www.rmr.com.