Yearly Archives: 2009

President and CEO of RMR, Robyn Sachs tells it how it is when it comes to the importance of using fabulous brochures, flyers and products to sell your product. Now, more then ever, we are stressing the importance that regardless of what the product may be, it is crucial that your company provide a compelling brochure to a prospective customer in order to generate the return you are looking for. Some tried and true tips that RMR recommends when creating the ultimate brochure include:  Start selling on the cover. Sell benefits, not features. Add photos to make it real. Give it the “Heads, Subheads, Captions” test. Sell, Sell, Sell! Follow these steps and you are on the high road to success. It is no longer enough to just show up to trade shows, or line up sales calls. What you need to do is provide the prospect with a polished and impressive product that they can walk away with, leaving a lasting impression. Feel free to check out Robyn Sachs’ article “The First Rule of Collateral: Sell, Sell, Sell” addressing this idea in its entirety! Does your company offer a brochure that truly sells for you?

Is your company or a company you know in need of a makover?  If so, then you should check out the Extreme Makeover Contest (www.extreme-office.com).  Over the last few years, home makeover shows have been all the rage.  You know the scenario:  a family's home is in bad shape and then a team of professionals comes in and drastically changes the home for the better.  The Extreme Office Makeover takes the same concept and applies it to business.   Every business in Montgomery County that applies for the contest will receive a FREE technology analysis, which is valued at over $250.  The Grand Prize winner of the contest receives the Extreme Office Makeover with products and services valued at over $50,000!   The contest rules and contest application are both located on the Extreme Office Makeover website at www.extreme-office.com.  Nominations are now open and are currently being accepted until November 30th.  Check out the website today, so you can give your business "The Business!"

We're excited to announce that our President and CEO, Robyn Sachs was honored this morning by Montgomery County's Workforce Investment Board and Department of Economic Development, with the 2009 Small Business Mentorship Award. The award recognizes a business that has provided mentorship to small businesses in Montgomery County resulting in growth for the company they've mentored.   We asked Robyn about her feeling around this achievement and she said she's always been a strong believer in the value of mentorship, and that it gives her great pride to see a company she has mentored grow and succeed.   RMR always makes the recommendation to our clients to participate in relevant award opportunities because it builds excellent third-party reference, establishes your company as a leader and helps with corporate positioning. It is a great tool to have in your marketing tool kit to garner awareness and recognition for you company and achievements.   Congratulations to Robyn!   We'd love to hear about recent achievements your organization has been honored for?

Over the past few months we’ve been hearing more and more interest from our clients on how they can get in front of a large amount of potential customers. Our answer to that is hit the Trade Show circuit!   Trade Shows are a great opportunity for companies to interact one-on-one with their customers and fellow industry colleagues. It allows you to relay your company's key messages and services first hand to a wide audience of prospective customers, which means great networking opportunities and lead generation. Often times when strategizing a trade show calendar, we forget to ask ourselves a few key questions. Whether you’re a vet or a newbie to trade shows, it’s worth taking a moment to ask yourself the Who-What-When-Where-Why and How questions so you’ll be sure you have the right show, the right message, and the right methods to achieve your goals.   We invite you to check out an article from Robyn Sachs, President & CEO of RMR, on Trade Show marketing, titled, "The Who-What-When- Where- Why and How of Trade Show Marketing." The article goes a bit more in depth on answering questions that you should think about when deciding to participate in Trade Shows, such as: Who are you trying to reach? [...]

At RMR we are big on social media and view social media vehicles to be both complementary to your traditional MARCOM plan and essential for continuing to move it forward.   With that in mind, we’d like to introduce you to our blog, RMR Café! You’ll be able to connect directly with our team, who will be discussing and sharing with you a variety of different topics from social media best practices, branding tips, PR secrets, and creative strategies we’ve collected after 21 years while also keeping you up-to-date with our news and events.   You can also follow us on Twitter - @RMRAssociates!!   Enjoy!