Monthly Archives: October 2016

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here. There’s no question that advertising and public relations – when done well – are essential, effective methods for reaching large groups of people, some of whom will become your customers.  But to be noticed, heard and remembered, nothing beats the power of 1:1 marketing. Now hold on just a second…I’m not suggesting you go door-to-door armed with your business cards and literature like an eager politician – though that is a type of 1:1 marketing.  And a powerful one at that!  Voters are far more likely to choose a candidate after they’ve met in person.  Why else would politicians go to such lengths to shake thousands of strange hands and cuddle scores of unknown babies? Networking at meetings and events. Why do you attend meetings and events?  If it were just to get and give information, email and the Internet are much less costly and time consuming.  You make the time and commit to the expense of attending meetings and events to be seen.  To meet face-to-face.  To be heard.  [...]