In this ever-changing world, we must not oppose change; instead, we must embrace it! Times are evolving and Public Relations is certainly changing with it. Read this Forbes article that discusses How To Optimize Your Public Relations In The Digital Age.
RMR & Associates Announces Banner Year, Record Growth The award-winning marketing firm launches new website to highlight new areas of services, expands its team and client base Rockville, MD – January 16, 2018 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announces today that it achieved a banner year for growth and evolution in 2017 as demonstrated by significant increases in its staff and clients, and the launch of its new, dynamic website. This recent growth the company has experienced in 2017 has been propelled by multiple expansions in its service offerings including: Sales/Marketing Integration; Telesales/Lead Qualification; Fundraising for Non-Profits; Expanded Digital/SEO Services; and Direct Response TV Services. In 2017, RMR added two full-time members to its in-house Public Relations team, Matt Potter and Lia Walton. Both in the Public Relations Coordinator role, Matt and Lia serve as vital parts of the organization’s day-to-day operations, while interfacing with clients and supporting key deliverable and account management functions. Matt Potter brings experience in impactful marketing and social media writing, and a passion for connecting ideas and messaging to key audiences through media relations. Lia Walton, in addition to [...]
Discover 6 Ways to Use Great Creative in 2018 to Gain the Attention of Your Market By Robyn M. Sachs Finish this sentence: "Certs with Retsyn gives you ___, ____, _____ ______ ___ ____." If you were able to supply the missing words "two, two, two mints in one," you are a living, breathing example of the effectiveness of advertising creative. This Certs breath mint ad ran decades ago, yet most people can still spout it off as if they had just viewed it this morning. This creative scored well because the message was concise, memorable, benefit-orientated, frequent and distinctly unique. Of those five attributes, being distinctly unique is the most important. “We're fighting for attention in a noisy world,” says RMR President Robyn Sachs. “Surveys show that readers, viewers and listeners give you only two-seconds to gain their attention. If you can't stop the reader, viewer or listener, you've wasted your investment and you've communicated nothing.” Before you start crafting jingles or designing creative, it's best to clearly define exactly what advertising truly is. Advertising is controlled communications designed to increase profits. Properly done, good advertising will increase brand preference, increase product trial and increase sales leads. All of which are [...]