Yearly Archives: 2020

Use the four marketing metrics detailed in this article in Forbes to develop successful video marketing campaigns.  READ HERE

How to pack your social media posts with viral power By Robyn Sachs, President & CEO of RMR & Associates, Inc. An organization’s communications approach should involve several levels and vehicles, from traditional public and media relations to email marketing to targeted advertising and more. Social media is the often-underrecognized vehicle that, when leveraged efficiently, can deliver exponential value and returns to cement and improve an organization’s image — many times for a fraction of the cost and time commitment. Over the years, I have had several clients come to us interested in adding a social media strategy to their marketing communications mix but not always certain about how to navigate the process to achieve the ultimate goal: viral distribution. The fact is, social media is rich in options, and the possibilities for targeting messaging and sharing content are virtually limitless. The real question for many companies becomes how best to use social media to achieve maximum impact. Here are some tried-and-true tips for packing your social media posts with the power they need to get above the noise and go viral. Play up the FOMO and grab audiences from the get-go Due to the massive amounts of content floating [...]

It may seem necessary to pause your PR program during pandemic.  This article in Forbes explains why it's better to pivot than pause your program READ HERE

"Old school" marketing tactics shouldn't be left behind.  Get tips from this article in Inc. READ HERE

Read the tips in the article in Forbes to learn how to use conversational marketing to get attention READ HERE

Include the 4 tools detailed in this article in Inc. to boost your marketing efforts READ HERE

To best use content marketing, consider the myths vs facts detailed in this article in Forbes READ HERE

Convert sales leads using PR: It’s easier than you think By Robyn Sachs, President & CEO of RMR & Associates The COVID-19 pandemic has brought a number of unexpected challenges and opportunities for businesses across industries, one of the biggest being the abrupt rise of the remote workforce. As organizations grapple with these rapidly evolving changes, new questions arise about how to maximize efforts and ensure continued growth. I recently had a client ask me how to generate leads from all of the great PR opportunities generated over the past few months. While the world has changed dramatically in a short time, some key tenets hold true. Now more than ever, investing in a consistent, targeted PR campaign is not just positive for brand awareness and recognition, but it’s also a great way to generate sales leads for your business. It’s not just for ‘air cover’ You may have heard PR referred to as "air cover," or a corollary activity that is helpful when used in conjunction with other marketing vehicles. This is true; however, the benefits that this "air cover" generate, including positive exposure, thought leadership positioning and increased visibility for your expertise, are extremely valuable to your company’s [...]

Use the 5 tips in this article by Entrepreneur to adapt and reinvent your company's digital marketing strategy READ HERE

RMR & Associates Continues to Achieve Top Rankings on the 2020 Washington Business Journal Book of Lists The award-winning integrated marketing firm ranked #12 and #17 on the Top Public Relations Firms and Top Advertising Agencies Lists Rockville, MD – August 27, 2020 – RMR & Associates, Inc. (RMR) (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announced today that it has been recognized again for its industry leadership and expertise by The Washington Business Journal in its annual Book of Lists. RMR was ranked #12 on the Top Public Relations Firms and #17 on the Top Advertising Agency Lists for 2020. RMR’s extensive knowledge and industry leadership enables it to deliver value for clients in a results-driven approach that prioritizes achievement of their goals. RMR brings a combination of Social and traditional media and advertising strategies to play a key role in its clients’ growth and success. Key to its approach is selecting the correct marketing vehicles and creating an integrated campaign to target specific audiences matched directly to outcomes. The Washington Business Journal publishes its rankings of local companies by various categories, business types, and professional themes on an annual [...]