RMR & Associates Announces Banner Year, Record Growth The award-winning marketing firm launches new website to highlight new areas of services, expands its team and client base Rockville, MD – January 16, 2018 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announces today that it achieved a banner year for growth and evolution in 2017 as demonstrated by significant increases in its staff and clients, and the launch of its new, dynamic website. This recent growth the company has experienced in 2017 has been propelled by multiple expansions in its service offerings including: Sales/Marketing Integration; Telesales/Lead Qualification; Fundraising for Non-Profits; Expanded Digital/SEO Services; and Direct Response TV Services. In 2017, RMR added two full-time members to its in-house Public Relations team, Matt Potter and Lia Walton. Both in the Public Relations Coordinator role, Matt and Lia serve as vital parts of the organization’s day-to-day operations, while interfacing with clients and supporting key deliverable and account management functions. Matt Potter brings experience in impactful marketing and social media writing, and a passion for connecting ideas and messaging to key audiences through media relations. Lia Walton, in addition to [...]
Discover 6 Ways to Use Great Creative in 2018 to Gain the Attention of Your Market By Robyn M. Sachs Finish this sentence: "Certs with Retsyn gives you ___, ____, _____ ______ ___ ____." If you were able to supply the missing words "two, two, two mints in one," you are a living, breathing example of the effectiveness of advertising creative. This Certs breath mint ad ran decades ago, yet most people can still spout it off as if they had just viewed it this morning. This creative scored well because the message was concise, memorable, benefit-orientated, frequent and distinctly unique. Of those five attributes, being distinctly unique is the most important. “We're fighting for attention in a noisy world,” says RMR President Robyn Sachs. “Surveys show that readers, viewers and listeners give you only two-seconds to gain their attention. If you can't stop the reader, viewer or listener, you've wasted your investment and you've communicated nothing.” Before you start crafting jingles or designing creative, it's best to clearly define exactly what advertising truly is. Advertising is controlled communications designed to increase profits. Properly done, good advertising will increase brand preference, increase product trial and increase sales leads. All of which are [...]
Sparks Group and Walker & Dunlop were named a Top Workplace by The Washington Post!
Check out RMR's striking new web design for our happy client, BRMi, with easy-to-navigate landing pages that emphasizing their technology applications and expertise. Visit the web page here: BRMi
RMR is excited to announce the Big Brothers Big Sisters of the National Capital Area event, 2017 Bowl for Kids' Sake at Bowlero in Centreville, VA. Register your team of 6 for a fun-filled evening. 2017 Bowl for Kids' Sake - Bowlero Centreville, VA Where: Bowlero Centreville, VA 13814 Lee Highway, Centreville, VA 20120. When: June 9, 2017 from 6:30 PM - 8:30 PM Register Here! Come join us for a night of fun and games supporting a great cause! Register your team of 6 for 2 whole hours of unlimited bowling fun for just $1,200! With your full team, that's only $200 a player, which helps support a single One-To-One mentorship for an entire year! If interested in sponsorship, please contact Masada or Caiti for more info. You may also fundraise for this great event without creating a team, or make a one-time donation Here. For More Information, Please Contact: Masada Johnson - email@example.com | (240) 396-7001 Caiti Goodman - firstname.lastname@example.org | (202) 785-5583, ext. 21
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Award-Winning Integrated Marketing Firm Taps member of US Army Public Affairs Hall of Fame, former leader of Communications for Raytheon IDS and Chief of Communications for Large Military Non-Profit to Lead RMR’s New Cyber Communications and Non-Profit Business Lines Rockville, MD – March 29, 2017 - RMR & Associates, Inc. (www.rmr.com), one of the Washington DC Metropolitan Area’s leading integrated marketing, advertising, and public relations firms, announces today that it has tapped Guy Shields, a retired U.S. Army Colonel, US Army Public Affairs Hall of Fame member, former Senior Manager for Communications for Raytheon and Communications Director for one of the nation’s largest Military Non-Profits, to become its newest Senior Vice President. In his new role, Shields will hold multiple responsibilities, including leading RMR’s Cyber Communications and Crisis Communications offerings, its Military Non-Profit Marketing and Revenue Growth Strategy offerings, and Government Contractor Communications and Engagement services. This addition to the leadership team demonstrates the next step in RMR’s growth and evolution strategy in its continued mission to deliver the full spectrum of industry-leading marketing communications services to address its clients’ needs. With Shields’ addition to the team, RMR now offers Proactive Crisis Risk Assessment and Evaluation to achieve a powerful stance against [...]
Engage and Empower: Essential Tips and Tricks to Inspire Your Employees and Keep them Onboard for the Long Haul How do YOU create inspiring and engaging cultures where employees want to stay? How do YOU show - and not just tell - employees how to achieve their potential? Are YOU looking for new ways to drive greater innovation and fiscal performance from your employee teams? Look no further - join us on Thursday, April 6th at 1:30pm for our Trust and Track Leadership™ 101 Workshop, led by the 'Blue Collar Millionaire' himself, Nick Sarillo, a two-time Tedx speaker and entrepreneur. Founder of Nick's Pizza & Pub and Nick's University, Nick is also the author of A Slice of the Pie: How to Build a Big Little Business. Takeaways include proven strategies and tips to: Implement a "Recognize the Positive" behavior system to support building and retaining team members; Take home coaching tools that can be implemented immediately to ramp up your team's performance; Become a high performing servant leader creating a culture of trust and open communication; and Make employees feel "Accepted, Supported, and Successful" through onboarding, training and celebrations. Want to learn more about this unique and results-oriented event? Click HERE to learn from real business leaders, Patrick Kilner and [...]
Putting Your Product on the Fast-Track to Success: The Importance of a Go-to-Market Approach in Your Marketing Arsenal By Robyn Sachs, President and CEO of RMR & Associates Integrated marketing approaches have skyrocketed in popularity over the last several years, for a largely two-fold reason 1) their emphasis on 'matching the vehicle to the goal' enables a more efficient, results-driven process focused on specific needs. 2) This process leverages an organization's budget to ensure they are receiving the ultimate 'bang for their buck.' While integrated marketing approaches can and should be implemented at several stages of a company or product's evolution, one critical phase is in the early days of a market launch, entry, and growth. Known as a "Go-to-Market Strategy", this process combines key elements of integrated marketing activity to deliver a comprehensive, structured plan designed to achieve maximum market success. So, how does a Go-to-Market approach work - and who does it work best for? First, it's important to note that the elements of a Go-to-Market initiative can be put into practice for companies and products at all stages of development, from emerging enterprises and start-ups to established organizations. In terms of key activities, part [...]
Did you catch RMR’s recent column in Washington SmartCEO Magazine? If not, the article can be found below. You can also find all of RMR’s articles from the magazine here. There are some simple steps that can make your writing more readable and your Press Release more likely to be noticed by a Reporter. 1. Writing is all about strategy. Think of the evening news anchor who drops hints before a commercial break about the weather forecast without giving away the goods. Or a really good movie trailer intended to get you to pony up your $10 to see the film. The approach is no different than for any other professional writing, particularly for a Press Release. It's all about strategy. You want an editor, reporter or potential customer to pay attention to you, right? Then every word you write should answer this reader's question: "What's in it for me?" That's the question that media consumers subconsciously ask themselves when they look over your VNR, radio spot or Press Release to determine whether to do the work and keep going. All the Spam we filter out these days means that you have less time to [...]