Email marketing is tough. Susan Gunelis, CEO of KeSplash Creative Inc. weighs in on four easy was to increase responses and sign ups to your email forms. Check out this Entrepreneur article. 4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms
Make sure you are utilizing social media as part of your Public Relations strategy! Here is a Small Business Trends article discussing 10 tips they have on utilizing social media as a Public Relations tool. 10 Expert Tips for Using Social Media as a Public Relations Tool
Embarrassing and sly, how do these typos somehow always get past our eye? By Robyn Sachs, President and CEO of RMR & Associates Ode to the Typographical Error... ’Till the forms are on the press, it is strange how still it keeps. It shrinks down in a corner, and it never stirs or peeps – That typographical error, too small for human eyes – ’Till the ink is on the paper, when it grows to mountain size. The boss, he stares with horror, then he grabs his hair and groans; The copyreader drops his head upon his hands and moans. The remainder of the issue may be clean as clean can be, But the typographical error is the only thing you see. — Anonymous In our proofreading experience at RMR, we have seen how your "mind’s eye" corrects typographical errors. With this amazing brain, we've found that the three most important proofreading tactics are to: Read aloud Proof changes on a document with a second person to confirm edits/ corrections have been made Always spellcheck and grammarcheck Read on to learn RMR’s Official Proofreading System that has been very successful for over 25 years. RMR’s Official Proofreading System [...]
Here is an interesting Forbes article discussing the idea of how creativity may be ‘the most coveted skill of the future.’ Would you agree? Creativity Is The Skill Of The Future
What are we seeing now and what can we expect to continue to see in the Digital Marketing world? Check out this LinkedIn article listing out 20 Digital Marketing trends you should be looking out for. Top 20 Digital Marketing Trends To Watch In 2018 And Beyond
Need EASY ways to get publicity for your business? Read this Entrepreneur article! 4 Easy Ways to Get Publicity for Your Business
Here is an interesting Forbes article discussing how essential strategic social media is in the B2B arena. As explained in this article, your prospects are on social media - use these platforms to educate and inform! Strategic Social Media Is Essential For Driving B2B Sales
Google and Twitter might be closer friends than we think. Read this Entrepreneur article discussing the relationship of Google and Twitter and how you can use Twitter to increase your company's visibility online. 3 Ways to Use Twitter to Increase Search Rankings
Does Your Brand Match Your Culture? By Robyn Sachs, President and CEO of RMR & Associates Your company’s brand is its image, or how people perceive the company. Typically, the true brand can be found within the company’s culture. So brand changes must start from within. Read more below to learn about understanding what your company’s brand truly is and if it’s not what you want it to be, how you can try to change it. It takes more than luck! Your Brand is your Company's Identity Before you can change your brand or culture, you have to know what it is. In order to change your company’s brand, you have to first understand what it is and how you developed it. Your company’s brand is its image, or how people perceive the company. A brand isn’t something you give yourself or your company. It isn’t necessarily what management wants it to be. It’s given to you by other people based on how they feel about you. A CEO or marketing team can define what they want the company’s brand to be. They can try to affect it through marketing materials, ads, and tag lines. But, if people still don’t believe in [...]
Here's a marketing strategy - make REAL human connections. This Inc. article expresses, "In today's mass-reach world, it is easy to be blinded by scale. But in a world of seemingly infinite reach, that one-to-one connection is more valuable than ever." Read Want to Build a Great Marketing Strategy? Start by Making Human Connections. Here's How and learn about 3 main tips on human connection and how they can help build your marketing strategy. Want to Build a Great Marketing Strategy? Start by Making Human Connections. Here's How