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RMR Announces New Clients Agency adds 3 new accounts to roster, from Theatre to Mechanical Engineering ROCKVILLE, MD – August 29, 2011 – RMR & Associates, Inc. (www.rmr.com), one of DC Metro’s leading integrated Marketing, Advertising, and Public Relations firms, announced today the addition of three new clients to its growing roster. Working with RMR, the unique needs of each client will be addressed, enabling Olney Theatre Center, Shapiro & Duncan and Altvia Consulting to increase their brand image and value in their respective industries.   Olney Theatre Center is a 73-year-old professional, award-winning, nonprofit, Equity theater located in Olney, MD whose mission is to inspire and nurture artists, students, technicians, administrators, and its audience members through its diverse array of theatrical and musical productions year round. Located in arts-rich Montgomery County, Olney Theatre Center is easily accessible from Washington, DC and Baltimore, MD.   Shapiro & Duncan is the "Mechanical Solutions Provider of Choice" for commercial, government and institutional customers in the D.C. area, for mechanical construction, design-build and traditional projects large or small, as well as equipment replacement and 24/7 service. A third generation family business, Shapiro & Duncan draws on a 35-year track record of dependability and [...]

New Book “Market to the MAX” Combines Proven Strategies with Actionable Tactics to Demystify Marketing Robyn Sachs shares her 20+ years of experience to help businesses and organizations maximize their efforts and thrive regardless of the economic climate ROCKVILLE, MD – March 23, 2011 – Over the past year, Robyn Sachs, marketing expert and owner of RMR & Associates Inc., a leading integrated marketing firm in the Washington, DC Metro region, has encountered an astonishing number of business leaders, from both large and small organizations, who are not maximizing their marketing budgets. She has found that many of them are mystified on how to market their businesses successfully with so many marketing channels available. That’s where “Market to the MAX” comes in, a book that demystifies marketing by breaking it down to its simplest steps and tactics, in a fresh new way.   “Over the course of my career, I have met many business owners who were in need of basic marketing strategies and tactics that were proven in the field to ensure their marketing efforts were successful,” Sachs explains. “I have written this book to share my knowledge of how to build a solid marketing plan/program that can be [...]

RMR Announces Staff Promotions Kate Russell promoted to Vice President of Account Services, Sandra Schwartzman to Account Executive ROCKVILLE, MD – October 7, 2010 - RMR & Associates Inc., www.rmr.com, a recognized leader in integrated advertising, marketing and public relations, is proud to announce the promotion of two team members, Kate Russell and Sandra Schwartzman. Russell has been promoted to the role of Vice President of Account Services, while Schwartzman’s new role will be Account Executive.   “I am thrilled about the professional growth that both Kate and Sandra have made during their time at RMR,” said Robyn Sachs, President and CEO of RMR & Associates, “Both of these team members are well deserving of these promotions and I look forward to seeing them succeed in these new roles.”   As part of Kate Russell’s new role, she will have responsibility for the overall service and satisfaction for all the accounts in the Agency and the big AGI number. In addition to her new responsibilities, Kate will continue to serve as an Account Executive for clients.   As part of her new role, Sandra Schwartzman will be in charge of managing client accounts at RMR. Previously, Sandra had been Media [...]

RMR Helps The Gazette of Politics & Business Win Marketing Awards Campaign wins 1st place for “Slam Dunk” Promotion ROCKVILLE, MD – September 23, 2010 – RMR is proud to announce that their client, The Gazette of Politics and Business, has recently been honored with a 1st place award from the Suburban Newspaper Association in the category of best marketing promotion. The award is for The Gazette’s “Slam Dunk” promotion, a marketing campaign that RMR helped design and create for The Gazette of Politics and Business.   “We are thrilled to receive this honor,” says Cliff Chiet, Publisher of The Gazette of Politics and Business. “We were up against some strong competition in this category and I am so pleased that this campaign was recognized for its creativity. We could not have done this with out the help and teamwork of RMR & Associates.”   In addition to the 1st place honor for the “Slam Dunk” promotion, the promotion for the Gazette P&B Exceptional 53 Award which RMR also helped design and create received a second place award in the Best Public Service/Community Event Promotion category. Both of these awards will be presented to The Gazette of Politics and Business [...]

America’s 911 Foundation choose RMR as PR Firm of Record Non-profit organization dedicated to the support of Active First Responders Selects Leading Integrated Marketing Firm ROCKVILLE, MD - July 14, 2010 - RMR & Associates, Inc. (www.rmr.com), one of the DC Metro Area's leading integrated Marketing, Advertising, and Public Relations firms, announced today the addition of America's 911 Foundation to its growing client roster.   America's 911 Foundation is commencing work with RMR timed with the registration for their 10th annual commemorative 911 Motorcycle Ride. This year's ride will take place on August 20-21, 2010 and serves to remember the fallen heroes from the 9/11 attacks and their families, as well as to raise money for the Foundation's Scholarship for children of Active First Responders in the EMS, Fire, and Police Departments across the country. Over the past 9 years, the Foundation has awarded over $150,000 dollars in scholarships to over 75 children of Active First Responders.   America's 911 Foundation was founded in October of 2001 by Ted and Linda Sjurseth in response to the attacks that took place the previous month. The Foundation's goal is to provide support and assistance for families of those who protect and serve [...]

Tiger Management Consulting Group, LLC Chooses RMR as PR Firm of Record Proven Provider of Global Business Consulting Services Targeting China Export Market Selects Leading Integrated Marketing Firm ROCKVILLE, MD – January 6, 2010 – As part of a new nationwide campaign to establish itself as a leading provider of global business consulting services targeting the China export market, Tiger Management Consulting Group, LLC (Tiger Management) announces that it has retained RMR & Associates, Inc. (RMR) as the company's public relations agency of record. RMR, an award winning integrated marketing firm, will spearhead a marketing campaign including media relations and branding initiatives to raise visibility and awareness for Tiger Management and its unique service offerings.   Additionally, the RMR team will develop and guide a communications strategy to position Tiger Management’s innovative Doing Business in China (DBIC) Toolkit for Business Leaders. Built around the proprietary DBIC Framework for Success©, Tiger Management, in partnership with others, has built this toolkit with the goal of helping companies target the China export market by: Providing a streamlined way to learn about doing business in China; Assessing business readiness to enter the China market; and Leveraging available federal, state and nonprofit resources to get [...]

GraceWorkz chooses RMR as PR Firm of Record Leading Supplier of business laser printer service and supplies selects Leading Integrated Marketing Firm ROCKVILLE, MD - November 4, 2009- As part of an ongoing effort to promote itself as a leading supplier of printer supplies, GraceWorkz has announced that it has retained RMR & Associates, Inc., a top twenty-five PR agency in the Washington Business Journal's Book of Lists, as the company's Public Relations Agency of record. RMR & Associates will spearhead a national public relations campaign including marketing communications and branding initiatives. Additionally, the firm will help guide the communication strategy surrounding positioning GraceWorkz’s GuardianPlus campaign, which allows customers to: Save money on printing supplies now and forever Never pay for printer service again – our lifetime warranty covers your equipment, at no cost to you Never pay to replace a printer Enjoy the environmental benefits of recycling their used toner empties and old printers No contract, contracts – Customers stay with GraceWorkz over the years because their well known, benchmark quality products, red letter service and bottom line savings are unmatched in the IT document industry. "RMR is thrilled to be working with GraceWorkz on this account" said Robyn [...]

RMR President Honored by Montgomery County Government Robyn Sachs is recognized as the 2009 Small Business Mentorship Award Winner ROCKVILLE, MD – October 30, 2009 – RMR & Associates is excited to announce that Robyn Sachs has been named the 2009 winner of the Small Business Mentorship Award given by the Montgomery County Workforce Investment Board and Department of Economic Development. The award recognizes a business that has provided mentorship to small businesses in Montgomery County resulting in growth for the company.   “I am honored to receive this Small Business Mentorship Award from Montgomery County,” said Sachs, President & CEO of RMR & Associates. “I have always believed strongly in the value of mentorship, and it gives me great pride to see the success and growth of a company that I have mentored.” RMR takes on one client to mentee each year and Sachs provides marketing, advertising and public relations consulting for them. In addition, Sachs conducts a Marketing Boot Camp for Montgomery County’s Small Business Mentorship Program each year.   Now in its 14th year, the Workforce and Economic Development Awards Breakfast has become a premier business and community event to recognize Montgomery County’s innovation, achievement and leadership [...]

RMR helps iCore Networks Rank No. 29 on the 2009 Inc. 500 with Three-Year Sales Growth of 3,924% MCLEAN, VA, August 13, 2009 -- Inc. magazine announced yesterday that iCore Networks ranked in at number 29 on its 28th annual Inc. 500, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent-minded entrepreneurs. Companies such as Microsoft, Zappos, Intuit, GoDaddy, Under Armour, Jamba Juice, American Apparel, Oracle, and hundreds of other powerhouses gained early exposure as members of the Inc. 500.   “If you want to know which companies are going to change the world, look at the Inc. 500,” said Inc. editor Jane Berentson. “These are the most dynamic, fast-growth companies in the nation, the ones finding innovative solutions to problems, creating smart systems, and inventing products we soon discover we can't live without. The Inc. 500 list is Inc. magazine’s tribute to American business ingenuity and ambition.”   iCore Networks is the D.C. metro area’s leading provider of Voice over Private Internet (VoPI) services. iCore was started after Chairman and CEO Stephen Canton realized VoIP (Voice over Internet Protocol) technology could be used [...]

RMR Hires Veteran Reporter for Account Management Position ROCKVILLE, MD- July 8, 2009- RMR & Associates Inc., www.rmr.com, a recognized leader in integrated advertising, marketing and public relations, announced today the expansion of their leadership team with the appointment of Vanessa Meccarielli as a Public Relations Associate.   “We are so fortunate during this economic time period that RMR continues to grow and expand our client base and services,” said Robyn Sachs, President and CEO of RMR & Associates, “We continue to see a strong demand for marketing and public relations services and Vanessa’s journalism experience and background will allow RMR to stay competitive, continue to grow and meet this strong demand.”   Vanessa Meccarielli brings to RMR her well-rounded background and experience in account management, communications and media. Vanessa’s contrast of journalism and marketing backgrounds will allow RMR to expand their client base and services with a new level of expertise. Prior to joining RMR, Vanessa worked in public relations, marketing, business development and advertising sales in a diverse range of industries from technology to hospitality. Most recently, Vanessa worked at Bisnow as a reporter for “The Scene,” where she managed local clients while providing editorial coverage of local [...]