The IHOb stunt isn’t permanent, but what of its effects? There are at least two major lessons that you can take from this stunt: the power of branding and the importance of innovation. Is IHOb A Big Nothing Burger?
Good ads are works of art, as anyone in the field will tell you. But how do you make art out of Big Data? Hire a scientist. Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science
General Data Protection Regulation is here! Are you up to speed with what it means for you and your business? Read this article for a good overview of what it means, common misconceptions, and how to comply with the new laws even if you aren’t in the EU. Europe's GDPR to Set New Standards in Data Protection and Privacy Law
Now that we're exactly halfway into 2018, do you see any of these predictions from 2017 coming true in front of you? 10 Social-Media Trends to Prepare for in 2018
“The rumors of my death have been greatly exaggerated.” - Mark Twain… and SEO. SEO isn’t dead, despite what people are saying. How do you stay ahead of the pack? How To Win At SEO
Building TRUST to Make the Sale By Robyn Sachs, President and CEO of RMR & Associates Imagine that you are shopping – it doesn’t matter whether your grocery shopping or preparing to buy large, high-tech office equipment – and you have the choice of buying from a well-known company with a good reputation, or one you’ve neither seen nor heard of before. Which one would you choose? Whether you’re deciding on a box of cereal or a high-end car, your choice is clear. People want to do business with someone they trust. And you can’t trust someone you’ve never heard of, can you? Build their TRUST to make the sale If your company’s name isn’t on the tips of your buyer’s tongues, how do you gain their trust so they’ll buy from you? Fortunately, this isn’t the puzzle it may seem to be. In marketing, we know the formula for building trust: Consistency of Message + Consistency of Frequency over Time = TRUST Or, simply put, consistency over time builds trust. Determine your most compelling message for your target audience. Then, regardless of the media you decide to use, get that message in front of your audience on a regular basis over a period of time. This [...]
The RMR Rollers had a blast at the Junior Acheievment Bowl-a-thon! Our very own Matt Potter won the High Roller-Male award for highest score of all the men that night. Great time, great fundraiser, great cause. Check out some photos from the event here.
Email marketing is tough. Susan Gunelis, CEO of KeSplash Creative Inc. weighs in on four easy was to increase responses and sign ups to your email forms. Check out this Entrepreneur article. 4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms
Make sure you are utilizing social media as part of your Public Relations strategy! Here is a Small Business Trends article discussing 10 tips they have on utilizing social media as a Public Relations tool. 10 Expert Tips for Using Social Media as a Public Relations Tool
Embarrassing and sly, how do these typos somehow always get past our eye? By Robyn Sachs, President and CEO of RMR & Associates Ode to the Typographical Error... ’Till the forms are on the press, it is strange how still it keeps. It shrinks down in a corner, and it never stirs or peeps – That typographical error, too small for human eyes – ’Till the ink is on the paper, when it grows to mountain size. The boss, he stares with horror, then he grabs his hair and groans; The copyreader drops his head upon his hands and moans. The remainder of the issue may be clean as clean can be, But the typographical error is the only thing you see. — Anonymous In our proofreading experience at RMR, we have seen how your "mind’s eye" corrects typographical errors. With this amazing brain, we've found that the three most important proofreading tactics are to: Read aloud Proof changes on a document with a second person to confirm edits/ corrections have been made Always spellcheck and grammarcheck Read on to learn RMR’s Official Proofreading System that has been very successful for over 25 years. RMR’s Official Proofreading System [...]