Press Releases

RMR Announces Omega World Travel & Cruise.com as new clients The Award-Wining Integrated Marketing Firm adds Travel Agency and Cruise Specialist to Growing Client Roster   Rockville, MD – May 31, 2012 – RMR & Associates, Inc. (www.rmr.com), one of DC Metro’s leading integrated Marketing, Advertising, and Public Relations firms, announced today the addition of two new clients to its growing roster, Omega World Travel and Cruise.com.   Omega World Travel is the fourth largest travel management company in the United States.  Launched by Gloria Bohan in 1972, Omega World Travel provides technology-based travel solutions—as well as personalized service at 200 locations worldwide—to a diverse clientele: from Fortune 500 companies and the federal government to individual leisure travelers.   Cruise.com was launched in 1998 and is one of the largest web sites specializing in cruises on the Internet.  Cruise.com, a subsidiary of Omega World Travel, utilizes advanced search and booking technologies coupled with high levels of traditional service, rich and varied website content and exceptional value to create long-term travel relationships with consumers.   RMR is working to harness the power of social media to continue to build these strong brands as the travel industry continues to become more innovative.  [...]

RMR & Associates Achieves Women’s Business Enterprise National Council (WBENC) Certification Award-Winning Marketing, Advertising & Public Relations firm receives prestigious recognition for first time ROCKVILLE, MD – April 18, 2012 - RMR & Associates is proud to announce that they have received the distinguished Women’s Business Enterprise National Council (WBENC) Certification for Women Business Enterprises (WBE).  The WBENC certification will enable RMR & Associates, an integrated Marketing, Advertising and Public Relations Firm, to have exposure to WBENC’s Corporate Members, who include organizations from Accenture to Hewlett Packard to Wal-Mart Stores, Inc., and be listed as an approved and qualified woman-owned business that can meet the needs of the Corporate Member’s contract.   “We are thrilled to receive our WBENC certification,” said Robyn Sachs, President of RMR & Associates. “My team and I have worked hard to build a reputation as a top public relations firm in the Washington D.C. metro area and this certification will give us access to larger companies in the region.”   WBENC, founded in 1997, is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC is also the nation's leading advocate of women-owned businesses as suppliers to America's [...]

RMR & DISYS Win the 2011 Gold MarCom Award 2011 Marketing Campaign honored in the Marketing/Promotion/Brand Refresh category ROCKVILLE, MD – December 1, 2011— RMR & Associates is proud to announce that its client Digital Intelligence Systems Corp. (DISYS), a leading global IT staffing and consulting company, has been awarded a Gold MarCom Award for the rollout of their 2011 brand refresh campaign.  The Gold MarCom Award recognizes excellence in marketing and creative design and was awarded to DISYS in the category of Marketing/Promotion Campaign/Branding Refresh.   “The Gold MarCom Award that DISYS has received is a tremendous honor and is a testament to the team’s hard work and creativity,” said Robyn Sachs, President and CEO of RMR & Associates.  “We are proud of this rebrand campaign which was a collaborative effort between RMR and DISYS, and especially proud of the recognition our client is receiving in the marketplace.”   This is the third straight year that an RMR client has won a Gold MarCom Award for a client campaign.  Previous RMR client winners include: 2010-Potomac Falls Express Lube & Car Wash in the Marketing/Promotion Campaign/Promotion Materials category for the “Making Strides for Green Automotive Practices” campaign. 2009-.ORG, The Public [...]

RMR Announces New Clients Agency adds 3 new accounts to roster, from Theatre to Mechanical Engineering ROCKVILLE, MD – August 29, 2011 – RMR & Associates, Inc. (www.rmr.com), one of DC Metro’s leading integrated Marketing, Advertising, and Public Relations firms, announced today the addition of three new clients to its growing roster. Working with RMR, the unique needs of each client will be addressed, enabling Olney Theatre Center, Shapiro & Duncan and Altvia Consulting to increase their brand image and value in their respective industries.   Olney Theatre Center is a 73-year-old professional, award-winning, nonprofit, Equity theater located in Olney, MD whose mission is to inspire and nurture artists, students, technicians, administrators, and its audience members through its diverse array of theatrical and musical productions year round. Located in arts-rich Montgomery County, Olney Theatre Center is easily accessible from Washington, DC and Baltimore, MD.   Shapiro & Duncan is the "Mechanical Solutions Provider of Choice" for commercial, government and institutional customers in the D.C. area, for mechanical construction, design-build and traditional projects large or small, as well as equipment replacement and 24/7 service. A third generation family business, Shapiro & Duncan draws on a 35-year track record of dependability and [...]

New Book “Market to the MAX” Combines Proven Strategies with Actionable Tactics to Demystify Marketing Robyn Sachs shares her 20+ years of experience to help businesses and organizations maximize their efforts and thrive regardless of the economic climate ROCKVILLE, MD – March 23, 2011 – Over the past year, Robyn Sachs, marketing expert and owner of RMR & Associates Inc., a leading integrated marketing firm in the Washington, DC Metro region, has encountered an astonishing number of business leaders, from both large and small organizations, who are not maximizing their marketing budgets. She has found that many of them are mystified on how to market their businesses successfully with so many marketing channels available. That’s where “Market to the MAX” comes in, a book that demystifies marketing by breaking it down to its simplest steps and tactics, in a fresh new way.   “Over the course of my career, I have met many business owners who were in need of basic marketing strategies and tactics that were proven in the field to ensure their marketing efforts were successful,” Sachs explains. “I have written this book to share my knowledge of how to build a solid marketing plan/program that can be [...]

RMR Announces Staff Promotions Kate Russell promoted to Vice President of Account Services, Sandra Schwartzman to Account Executive ROCKVILLE, MD – October 7, 2010 - RMR & Associates Inc., www.rmr.com, a recognized leader in integrated advertising, marketing and public relations, is proud to announce the promotion of two team members, Kate Russell and Sandra Schwartzman. Russell has been promoted to the role of Vice President of Account Services, while Schwartzman’s new role will be Account Executive.   “I am thrilled about the professional growth that both Kate and Sandra have made during their time at RMR,” said Robyn Sachs, President and CEO of RMR & Associates, “Both of these team members are well deserving of these promotions and I look forward to seeing them succeed in these new roles.”   As part of Kate Russell’s new role, she will have responsibility for the overall service and satisfaction for all the accounts in the Agency and the big AGI number. In addition to her new responsibilities, Kate will continue to serve as an Account Executive for clients.   As part of her new role, Sandra Schwartzman will be in charge of managing client accounts at RMR. Previously, Sandra had been Media [...]

RMR Helps The Gazette of Politics & Business Win Marketing Awards Campaign wins 1st place for “Slam Dunk” Promotion ROCKVILLE, MD – September 23, 2010 – RMR is proud to announce that their client, The Gazette of Politics and Business, has recently been honored with a 1st place award from the Suburban Newspaper Association in the category of best marketing promotion. The award is for The Gazette’s “Slam Dunk” promotion, a marketing campaign that RMR helped design and create for The Gazette of Politics and Business.   “We are thrilled to receive this honor,” says Cliff Chiet, Publisher of The Gazette of Politics and Business. “We were up against some strong competition in this category and I am so pleased that this campaign was recognized for its creativity. We could not have done this with out the help and teamwork of RMR & Associates.”   In addition to the 1st place honor for the “Slam Dunk” promotion, the promotion for the Gazette P&B Exceptional 53 Award which RMR also helped design and create received a second place award in the Best Public Service/Community Event Promotion category. Both of these awards will be presented to The Gazette of Politics and Business [...]

America’s 911 Foundation choose RMR as PR Firm of Record Non-profit organization dedicated to the support of Active First Responders Selects Leading Integrated Marketing Firm ROCKVILLE, MD - July 14, 2010 - RMR & Associates, Inc. (www.rmr.com), one of the DC Metro Area's leading integrated Marketing, Advertising, and Public Relations firms, announced today the addition of America's 911 Foundation to its growing client roster.   America's 911 Foundation is commencing work with RMR timed with the registration for their 10th annual commemorative 911 Motorcycle Ride. This year's ride will take place on August 20-21, 2010 and serves to remember the fallen heroes from the 9/11 attacks and their families, as well as to raise money for the Foundation's Scholarship for children of Active First Responders in the EMS, Fire, and Police Departments across the country. Over the past 9 years, the Foundation has awarded over $150,000 dollars in scholarships to over 75 children of Active First Responders.   America's 911 Foundation was founded in October of 2001 by Ted and Linda Sjurseth in response to the attacks that took place the previous month. The Foundation's goal is to provide support and assistance for families of those who protect and serve [...]

Tiger Management Consulting Group, LLC Chooses RMR as PR Firm of Record Proven Provider of Global Business Consulting Services Targeting China Export Market Selects Leading Integrated Marketing Firm ROCKVILLE, MD – January 6, 2010 – As part of a new nationwide campaign to establish itself as a leading provider of global business consulting services targeting the China export market, Tiger Management Consulting Group, LLC (Tiger Management) announces that it has retained RMR & Associates, Inc. (RMR) as the company's public relations agency of record. RMR, an award winning integrated marketing firm, will spearhead a marketing campaign including media relations and branding initiatives to raise visibility and awareness for Tiger Management and its unique service offerings.   Additionally, the RMR team will develop and guide a communications strategy to position Tiger Management’s innovative Doing Business in China (DBIC) Toolkit for Business Leaders. Built around the proprietary DBIC Framework for Success©, Tiger Management, in partnership with others, has built this toolkit with the goal of helping companies target the China export market by: Providing a streamlined way to learn about doing business in China; Assessing business readiness to enter the China market; and Leveraging available federal, state and nonprofit resources to get [...]

GraceWorkz chooses RMR as PR Firm of Record Leading Supplier of business laser printer service and supplies selects Leading Integrated Marketing Firm ROCKVILLE, MD - November 4, 2009- As part of an ongoing effort to promote itself as a leading supplier of printer supplies, GraceWorkz has announced that it has retained RMR & Associates, Inc., a top twenty-five PR agency in the Washington Business Journal's Book of Lists, as the company's Public Relations Agency of record. RMR & Associates will spearhead a national public relations campaign including marketing communications and branding initiatives. Additionally, the firm will help guide the communication strategy surrounding positioning GraceWorkz’s GuardianPlus campaign, which allows customers to: Save money on printing supplies now and forever Never pay for printer service again – our lifetime warranty covers your equipment, at no cost to you Never pay to replace a printer Enjoy the environmental benefits of recycling their used toner empties and old printers No contract, contracts – Customers stay with GraceWorkz over the years because their well known, benchmark quality products, red letter service and bottom line savings are unmatched in the IT document industry. "RMR is thrilled to be working with GraceWorkz on this account" said Robyn [...]