Clients of All Shapes And Sizes
From worldwide public brands to highly successful niche players, in virtually every B2B, B2G and B2C industry, we’ve worked with clients of all sizes, including large corporations, beginning entrepreneurs, non-profit organizations and government agencies. How does this benefit you?
- We know your industry and your prospects
- We know the challenges you face
- We understand your opportunities
- We can tell you what works (and doesn’t) in your industry
Companies that are looking to build their futures can’t be satisfied with past successes. “What have you done for me lately?” isn’t a cliché. It’s what should drive a company’s relationship with its marketing partner.
It’s what drives RMR & Associates. Our job is to help drive sales by generating leads, inquiries and interest for our clients. When we design a public relations campaign that causes a 300% increase in media placements, an advertising campaign that sends sales soaring 50% or a direct response campaign that shatters every record in the book, we don’t say, “hey, that was great,” and relax.
We say, “how can we top it?” The answer is we top it by breaking the agency mold with unusually aggressive and highly innovative integrated marketing campaigns. We give our clients strategies and creative ideas not found in any textbook. Then again, those textbooks were written in the past.
Take a look at some of our client case studies below and then contact us to see how you can become part of our highly successful client list.
Our Clients Say
“Robyn and the RMR team put iCore on the map. RMR works big time!”
“We’ve had an amazing and collaborative working relationship! You captured these stories accurately and concisely.”
“I give RMR a glowing review. Thank you for a job well done!”
“The Barbour Group considers RMR a skillful business partner and greatly appreciates the talented group!”
“We were thrilled that our rebranding effort with RMR won best branding campaign in the country!”
“Every company needs a Jim. And a Laura too! I struggle every day to get the simplest things done with other vendors, but you guys are always awesome. I am very grateful.”
Thank you all again!!! You guys are great!
Current Case Studies
Current case studies on a few of our clients to demonstrate the program’s real-world significance.
Coakley Realty is a
full-service real estate company that specializes in appraisal work, tax appeals, residential and commercial sales and leasing. The company came to RMR in 2013, fresh off of its strongest, most successful year to-date since its founding in 1989. Coakley Realty was interested in growing its commercial division and maximizing its awareness and footprint in its key industries, commercial and residential appraisals, sales, and property management. They wanted to ensure the market and its clients were aware of the expansive breadth of the company’s team and its long track-record for results in the real estate sector overall and in the DMV region specifically. Coakley Realty was also focused on maximizing its referral contacts from LinkedIn and its client database through email marketing and Top of Mind Awareness to continue to build on its growth and expansion.
S&D is a “Mechanical Solutions Provider of Choice” for commercial, government and institutional customers throughout the D.C. metro area for mechanical construction, design-build and traditional projects, as well as equipment replacement and 24/7 service. A third-generation family business, Shapiro & Duncan since 1976 has established a track record of dependability and innovation that has consistently enabled the company to deliver high value and efficient mechanical infrastructure to its customers. The company also provides well documented mechanical solutions utilizing Building Information Modeling (BIM) to ensure prompt delivery of each and every project. Shapiro & Duncan also promotes state-of-the-art quality, coordination and sustainability prefabricating mechanical and plumbing assemblies for all projects from their manufacturing plant in Landover, MD. Design, Build, and Sustain are the guidelines for the mechanical solutions that Shapiro & Duncan provides on every project.
House Buyers of America, Inc.
(House Buyers) is a leading residential real estate investment company in the Washington, DC area, headquartered in Chantilly, Virginia. The company has experienced sustained, exponential growth since its founding in 2001, going from $0 to $50 million in annual revenue in its first 3 years in business. House Buyers has built its reputation on its ability to streamline the home buying process, cut out the middle-man, and work directly with buyers to buy homes in as-is condition to sell quickly, then renovate for top dollar value. This model saves the seller time and headache, giving them the proceeds for their home at market value with no real estate agent commission and buyers are able to buy newly-renovated homes for affordable prices. House Buyers came to RMR initially for a marketing communications campaign to increase its awareness and visibility in the region and its target markets and after several months, to expand its program with a direct response TV advertising campaign to increase their leads in the local region where it does business.
20/20 BioResponse is a
business unit of 20/20 GeneSystems, Inc., a leading digital diagnostics company based in Rockville, Maryland. In March, 2020, at the onset of the COVID-19 pandemic, 20/20 BioResponse sought RMR’s expertise in generating awareness and sales leads through public relations for their game-changing solution, CoronaCheck.™ The test gained emergency-use FDA approval, evolving into an FDA-approved Rapid Antibody Test Kit for COVID-19. CoronaCheck™ is able to identify persons having an immune response against SARS-CoV-2, with results available in under 15 minutes from a blood drop. No laboratory equipment or personnel are required to process its results.
Evans Incorporated is an established and industry-leading Human-Centered Solutions and Products provider, broadly recognized for creating ROI – Real Operational Impact® for its customers. Evans is propelled by the remarkable and significant impact of its unique, human-centered, “both brain” approach and innovative products. Over its more than 23-year history, Evans has provided its holistic, Human-Centered strategies and approaches, both domestically and abroad, particularly focusing on the Aviation and Transportation industries.
As the first mortgage banking company in several years to access the public capital markets, Walker & Dunlop needed to develop and maintain a high-level profile, not only of the company but also of President and CEO Willy Walker. They were looking to extend their internal marketing team’s capabilities and become more aggressive when it came to building relationships with the media. From newspaper and magazines to broadcast and web, whatever your message, RMR can help you spread it.
AAFMAA is the longest-standing and most successful not-for-profit association providing financial solutions to the military community. Due to the military’s shifting demographics, AAFMAA sought RMR’s expertise in defining their target markets and their needs, and to extend and enhance AAFMAA’s overall reach, brand visibility, and growth potential.
RMR conducted comprehensive market research and analysis to derive additional insights about AAFMAA’s target segments, particularly military millennials, females, military spouses, and retirees.
Digital Intelligence Systems, LLC (DISYS) is an award-winning, global IT staffing and consulting firm that serves a large range of clients from Fortune 500 and other global-scale enterprises worldwide to large banking/financial services firms, oil/gas companies, and healthcare organizations, among others. A unique hybrid technical services firm that does more than merely fill staffing requirements, DISYS delivers strategic value by understanding and responding to a client’s IT environment…
In the midst of developing and implementing new software technologies, Telogy Networks approached RMR to create an integrated marketing program. Using a three-stage advertising, direct marketing, and fulfillment campaign, RMR helped Telogy achieve enough visibility that they were purchased for 60 times revenue by Texas Instruments.
iCore is a networking and Voice over Private Internet (VoPI) company that offers small and medium-sized businesses a managed, secure, hosted, end-to-end voice and data system that gives them the same capabilities as Fortune 500 companies enjoy at a savings over their current voice and data providers. iCore turned to RMR to outline an integrated marketing communications program to drive sales, introduce VoPI into the market and increase their brand image and awareness to their target audiences of small and medium-sized businesses and various vertical markets.
Classic Case Studies
Classic case studies on a few of our clients to demonstrate the program’s real-world significance.
Over the last ten years, America’s 911 Foundation has consistently grown its volunteer base and the reach it has through its outreach programs, without any of the large network of volunteers ever taking a penny of payment/salary.
America’s 911 Foundation recognized their need to increase brand recognition and awareness, encourage participation, and spur donation to advance the Foundation’s mission and reach.
For PRIMUS Telecommunications, television, radio, direct mail and print advertising gave long distance callers a chance to win a new BMW Z3 and helped them zoom ahead with a 50% increase in number of long distance minutes used.
To highlight its niche as a low-cost, high-quality provider of international long distance telephone services, PRIMUS Telecommunications used public relations, direct mail and television. The results: PRIMUS zoomed ahead with a 50% increase in number of long distance minutes used.
During the first part of
2016, RMR embarked on a marketing communications program with the newly-formed MCEDC, specifically focused on raising visibility and credibility for its Board of Directors while laying the groundwork for the organization as it continued to grow and evolve.
The Subway Development Corporation of Washington (SDC) is responsible for managing the Subway restaurants in Maryland, Washington D.C., Virginia and Delaware. The SDC was founded in 1978 by Larry Feldman and now manages over 1,100 stores, making them by far the largest development corporation in the company.
The Montgomery County Department of Public Works needed to generate image and awareness of their recycling program to businesses and multi and single-family homes. The ultimate goal was to increase the percentage of recyclable materials – paper goods, metal, plastic, and yard waste – from 30% to 50%. RMR was awarded several task orders aimed at accomplishing this goal.
AARP Tax-Aide is a long-term program, which was primarily funded internally until 2007. In 2008, AARP turned to RMR to attract outside sponsors to invest in and grow the program to become the largest non-profit tax organization doing over 1.5 million returns annually. In an effort to help the Tax-Aide program gain more awareness, RMR created different types of collateral focused entirely on Tax-Aide.
PIR, as a dynamic Internet company and also the home of the .ORG community worldwide, was already engaged in social media in the form of blogging, monitoring/commenting, reciprocal linking, etc. Upon coming to RMR in the spring of 2008, PIR was in need of assistance with creating a strategic focus and framework to govern these activities, particularly the blogging, and was in need of guidance and marketing/PR expertise around whether or not to participate in new social media platforms, i.e. Ning, to promote .ORG and continue to build on their broad and diverse community base to further complement ongoing marketing communications initiatives and efforts that were in place.
A leading financial services firm based in Montgomery County, MD, Kendall Capital Management (Kendall Capital) serves the ‘Middle-Class Millionaire’ across the Washington, DC area, as well as clients in Florida, Pennsylvania, Indiana, New York, and New Hampshire, providing a range of financial and advisory services. The firm has enjoyed continued and significantly increasing success over its years in business largely as a result of its reputation for high-quality customer service, industry expertise, and value-driven results. Kendall Capital came to RMR in July, 2012, in need of assistance with continuing to position the company for growth in the local area, increasing its awareness and recognition in its key target markets, and securing media placements in top publications to raise the company’s profile as a thought leader and expert among current and potential clients as well as the industry overall.
Sherwin-Williams Paints needed to appeal to both the professional painter and consumer markets, without alienating either. A tightly focused multimedia advertising and public relations campaign, leveraging the company’s already strong “professional paint of choice” marketing position, enabled the company to expand its regional market into other states using only capital generated by increased sales.
A large painting contractor was featured in a print campaign quoted as saying “I’ve got one chance to get it right. I want you to hire me again. Which paint do you think I’m going to use?” Sherwin-Williams sales increased in the Washington area marketplace by 42%.
It’s one thing to establish a leadership position by creating a new type of product, such as USA Today. But it’s quite another to step into an arena already dominated by a prestigious, top-quality and market-wise competitor.
Taking on the Wall Street Journal.
But this is precisely what USA Today proposed to do…enter the business news field, selling its online news service, Decisionline, to corporate users against the long-established Journal.
Petalo.ai (Petalo) is a new start-up organization that is revolutionizing the interoperability of systems and communications across the healthcare industry. The company was founded with the goal of solving some of the industry’s largest challenges – one being the ability to leverage technology and expertise to create a seamless experience for the end user at senior care facilities. Petalo came to RMR as it was leading up to its market launch for help with solidifying its brand image and messaging to ensure a smooth and strong entry and fast-growth trajectory among its target audiences of senior care providers, assisted living, long-term care and independent facilities.
Established in 1953, Smokey Glen Farm is a family owned and operated event space that has set the standard for excellence for high performance and service across the Baltimore, Washington, DC, and Virginia areas. With a variety of event spaces and options, Smokey Glen Farm has the ability to accommodate different sizes of guests and is open year-round for an experience that offers relaxing country views, fun, award-winning food, and a full-service approach with its staff of over 200 with a focus on sustainability, green initiatives, and giving back to the community.
When Bridge Laboratories expanded their facilities to China, they called on RMR to create a multifaceted marketing plan including tradeshow materials and a public relations program. In turn, they gained new market presence and customers.
The Alice Ferguson Foundation was established in 1954 as a non-profit organization chartered in the state of Maryland. Their mission is to foster environmental responsibility and to enhance the historic legacy and rural character of Hard Bargain Farm. Each year, more than 10,000 students from the Washington, DC Metropolitan Area come to Hard Bargain Farm for day or overnight educational field trips, the Annual Potomac Watershed Cleanup, and the Annual Spring Farm Festival. Hard Bargain Farm contacted RMR to promote their Annual Potomac Watershed Cleanup.